Originally Posted by anantksundaram
Nonsense. Using that argument, plenty more will buy it you reduced it even further. Why not lower it by another $400? Is it because you think you cannot (or you think people you know cannot) afford it that leads you to that conclusion? So what's that optimal point? You think you know that better than Apple does?
Moreover, don't you think that maintaining profit margins is one heck of an important goal for Apple? As long as they've existed? When have they sold a core hardware product (except for the AppeTV which has been typically relegated to 'hobby' status) to sacrifice margins? Why should they?
What you and the other drive-by whiners are proposing goes against the core of Apple's strategy. It ain't gonna happen. If you don't like it, buy a PC. Or a Chromebook. Or whatever.
Sorry to point out, but product pricing DOES have a psychological component; why price it at $1099? why not $1097.483? It's clear that prices are set to hit certain "thresholds" in the minds of consumers.
Now I am no business mogul but it seems to ME that it would have been nice for Apple to hit the $999 price target; they could advertise "now under $1000" to get to $999 and cross a major "threshold" is a $100 loss, to get to $899 or $799 twice or three times more, yet there is no major "threshold" there to cross to get the added benefit.
I also think that the whole Imac lineup is in need of a little movement. If it were me (again no business mogul)
I would price this unit at $999 I would drop the HDD and use the 128GB SSD from the Air (this would simply be an $899 air on a stand)
- using the SSD from the Air would allow for more economies of scale AND make this "low-end" device even more snappy.
- They should be able to hit the $999 price; they are charging $899 for the Macbook Air, they would save on the battery and charging components, but, of course, they would spend more on the display, but the $999 price gives them probably $100-140 for the cost difference on the display.
I would leave the prices of the other Imacs the same, but make the fusion drive standard.
- Fusion drives can't really cost Apple much to produce, the performance impact would seem like a significant upgrade, and it is an Apple exclusive technology (no other mainstream desktops have it) to further set apple products apart.