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Rhapsody and T-Mobile launch subscription-based 'unRadio' streaming music app

post #1 of 6
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Finishing off its "Un-Carrier 5.0" event in Seattle, Wash. on Wednesday, T-Mobile announced a new subscription-based ad-free Internet radio service and app called Rhapsody unRadio that will be offered for free to the carrier's Unlimited 4G LTE customers.



After unveiling Music Freedom, a service that offers free unlimited data for select streaming music providers, T-Mobile trotted out "Rhapsody unRadio," a multi-platform subscription based music streamer that comes with pricing perks for the carrier's customers.

Framed as a benefit for those already subscribed to all-you-can-eat data plans who would see no benefit from Music Freedom, unRadio will launch on June 22 as a standalone service available to both Android and iOS device owners.

Priced between existing services like Pandora and Spotify, unRadio subscriptions will go for $5 per month for users outside of T-Mobile's network. Existing T-Mobile customers will get a $1 discount on the service, while the carrier's "Simple Choice Unlimited Plan" subscribers get access for free.

As far as features go, unRadio offers up ad-free streaming, unlimited skips and the usual playlist creation tools seen on competing products. Offline listening is limited to 25 songs out of the 20 million tracks offered through the service. Compared to Rhapsody's flagship app, unRadio is about half the price for non-T-Mobile subscribers, but offers less in the way of music choice.

According to a report from Re/code, Rhapsody plans to allow in-app subscription purchases, meaning Apple will get a 30 percent cut of unRadio revenue generated by iOS devices.
post #2 of 6
So many streaming music companies. I'm curious when any of them will actually make money...

2014 27" Retina iMac i5, 2012 27" iMac i7, 2011 Mac Mini i5
iPad Air 2, iPad Mini 2, iPhone 6 Plus, iPhone 6, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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2014 27" Retina iMac i5, 2012 27" iMac i7, 2011 Mac Mini i5
iPad Air 2, iPad Mini 2, iPhone 6 Plus, iPhone 6, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #3 of 6
Quote:
Originally Posted by Andysol View Post

So many streaming music companies. I'm curious when any of them will actually make money...

I don't think the non-Ad supported streams, or the ones not backed by corporate deep pockets who can give it away as loss leaders, will.
post #4 of 6
unRadio? Why has it got such a terrible name?
"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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post #5 of 6
Liking my T-Mobile service a little more every day!
post #6 of 6
Quote:
Originally Posted by Mobius View Post

unRadio? Why has it got such a terrible name?

 

1. Because, d'ohh, T-Mob is "the Un-Carrier"  :p

2. Because (altho it's hung on for decades, and I've never gone near their stuff for the last 15 years from my early experiences) pretty much everything from Rob Glaser's companies (RealPlayer --> RealNetworks --> Rhapsody) have (reportedly) continued to have notable downsides...

PS: the history and branching was much simplified above...

PPS: But guess I'll try it out when I activate my new BYOP over there, even with RealPlayer's bad old days rep of downloading stuff you did NOT want downloaded...


Edited by bigpics - 6/19/14 at 3:25pm

An iPhone, a Leatherman and thou...  ...life is complete.

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An iPhone, a Leatherman and thou...  ...life is complete.

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