IMO Apple is very innovative tho perhaps in a more low-key way. To be honest as high profile as Apple is and as popular as their products are (iPhone probably owned by more media folks and bloggers than any other smartphone by a mile) they don't get as much credit for innovation as some other large companies, with the ranking from Boston Consulting Group being the only exception I came across in a brief search. They put Apple at number one last year, followed by Samsung at 2 and Google in third place. BCG usually has Apple in first year to year.
This could be partially due to the impact of the innovations. IPod, huge. IPhone, huge. IPhone 5s, incremental. Artificial muscle on a lens... Phone cameras can focus fine now, so it will have a small impact.
Self driving cars and global Internet coverage have a much bigger impact, overall. We'll see what is actually released though...