Live coverage of every World Cup game through July 13 broadcast by ESPN, ESPN2, ESPN Deportes and ABC are available via Apple TV's WatchESPN channel in the United States to subscribers of most cable networks, including AT&T U-verse, Bright House Networks, Charter, Comcast XFINITY, Cox, DISH, Google Fiber, Midcontinent Communications, Optimum, Time Warner Cable, and Verizon FiOS TV.
In addition to live streams of each match, Apple TV's WatchESPN section provides access to replays, highlights archives and footage from the tactical cam, providing an overhead viewing perspective.
Apple TV added its WatchESPN channel last June, providing live sports content from ESPN, ESPN2, ESPNU, ESPN3, and ESPN Buzzer Beater/Goal Line to those who already receive ESPN's networks as part of their subscription through affiliated providers.
WatchESPN also includes college football and basketball games, NBA playoffs, the Masters and more, with access to ESPN's massive library of archived games and original shows like E:60, Outside the Lines, SC Featured, Sports Science and others.
Eddy Cue, Apple's senior vice president of Internet Software and Services, noted last summer that "HBO GO and WatchESPN are some of the most popular iOS apps and are sure to be huge hits on Apple TV," adding, "We continue to offer Apple TV users great new programming options, combined with access to all of the incredible content they can purchase from the iTunes Store."
June 21, 2014
— Dave Aiello (@daveaiello)
Outside of the U.S., viewers can access World Cup games via native iOS apps and push the content to Apple TV via AirPlay. This is supported by Univision's native app in Spanish; by BBC iPlayer and iTV apps for UK viewers; Australia's SBS app, Canada's CBC app, Ireland's RT? app and a variety of other regional providers with FIFA World Cup broadcast rights.