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Bono criticizes Apple for being 'annoyingly quiet' about raising $75M for fight against AIDS

post #1 of 63
Thread Starter 
U2 frontman Bono appeared onstage for an interview this weekend at the Cannes Lions festival with Apple designer Jony Ive, and while the two spoke of their successful history together in raising money for The Global Fund to fight AIDS, Bono did take the opportunity to criticize the company for downplaying its role.




The interview with Bono and Ive was summarized by AdWeek, who noted that the superstar singer used the platform to urge companies in attendance to aid his global nonprofit, (RED). Bono said that while Apple has raised more for his charity than anyone else, the company has consistently downplayed its involvement dating back to the start of the partnership involving late Apple co-founder Steve Jobs.

Bono went as far as to call Apple "annoyingly quiet," saying that the company doesn't do enough to tout the fact that it has raised $75 million for The Global Fund. The singer also showed off an iPad with a (RED) Smart Case, and criticized Apple for only promoting the charity on the inside of the cover, where it will never be seen when attached to an iPad.

"This is modesty run amok," Bono said in front of Ive. "This is the Apple way. They're like a religious cult."

For his part, Ive noted that Apple has partnered with (RED) since 2006, when its first (RED) product, an iPod nano, was released. The company's lead designer noted that Apple now sells "well over a half a dozen" items that contribute money to The Global Fund, and characterized the partnership with (RED) as "really, really special for us."

World AIDS Day


The (RED) charity revealed in April that Apple had contributed $70 million to the program to date. The iPhone maker has raised more than any other company for The Global Fund to Fight AIDS, Tuberculosis and Malaria.

And while Bono was critical of Apple in the appearance, he has publicly praised the company and Jobs in the past. In 2011, Bono penned an editorial defending Jobs and his contributions to charity.

Last year, Ive and Bono teamed up with fellow industrial designer Mac Newson to design several one-of-a-kind products for a (RED) benefit auction. Items included solid rose gold Apple EarPods, a red Mac Pro, and a completely custom Leica Digital Rangefinder. The Mac Pro went for nearly $1 million, making it the most expensive desktop PC ever built.
post #2 of 63
Lol ok Bono....
post #3 of 63
I'm not sure I'd take too seriously the complaints of a man who, while being worth over $1bn, continually bangs on about the plight of the poor and needy, while he claims residency in The Netherlands, so that his tax bill is lower than it would be if he were in Ireland, neatly avoiding and of his taxes helping the poor and needy of Ireland.

In summary, the man is a twat.
post #4 of 63

Wow, talk about a thin skin, AI.

 

From the sound of it, he was far from 'criticizing' Apple. If anything, he seemed to be faintly praising the company for its modesty, saying that it was just sticking to its culture of secrecy.

post #5 of 63
Bono don't no.

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post #6 of 63

I saw snippets of this on YouTube and Instagram and Bono wasn't that critical. Seems to me this is rumor sites trying to make something out of nothing.

post #7 of 63

I will never buy an Apple (Red) product or any other (Red) product. I don't like red colored computer devices, and fighting AIDS is not exactly high up on my list of priorities.

 

I do happen to own a red colored guitar though.:lol: 

post #8 of 63

Isn't that what mostly all media does with everything?

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post #9 of 63
Bono had me until "religious cult". Apple doesn't need to brag about charity.

I guess Bono still hasn't found what he's looking for in a partner.

Bono, Apple moves in mysterious ways.

Apple is just One company.

Apple will continue its charitable work with or without you.
post #10 of 63
Apple's not being 'annoyingly quiet." Bono is being annoyingly boastful about what he does for fashionable causes or, to be more accurately, for being annoyingly demanding about what others ought to do.
As another poster has noted, Bono demands that governments do more while using every trick he can to evade paying taxes on his huge fortune. The guy's a phony as a pink $1 bill.
post #11 of 63
Quote:
Originally Posted by Apple ][ View Post
 

I will never buy an Apple (Red) product or any other (Red) product. I don't like red colored computer devices, and fighting AIDS is not exactly high up on my list of priorities.

 

I do happen to own a red colored guitar though.:lol: 

Bono lost most of his influence after U2 stopped being popular in the UK and USA. Not to mention AIDS isn't high on the priority list when silly little things like cancer and heart disease research is under funded. 

post #12 of 63
Quote:
Originally Posted by jungmark View Post

Bono had me until "religious cult". Apple doesn't need to brag about charity.

I guess Bono still hasn't found what he's looking for in a partner.

Bono, Apple moves in mysterious ways.

Apple is just One company.

Apple will continue its charitable work with or without you.


I see what you did there.  Well done.

post #13 of 63
Quote:
Originally Posted by AtlApple View Post
 

Bono lost most of his influence after U2 stopped being popular in the UK and USA. Not to mention AIDS isn't high on the priority list when silly little things like cancer and heart disease research is under funded. 

 

I agree that there are many other causes which are more important than AIDS.

 

I'm not joking though, when I say that I wish that there was an effective charity that one could contribute to that killed people, instead of trying to save people. I would definitely open up my wallet for such a cause. I see commercials on tv, where they say that for less than the price of coffee a day, you can save a child. There should be charities that advertise with, for a $10 contribution, we will guarantee that one terrorist will be killed, like somebody from ISIS or AL Qaeda or those nutjob terrorists in Nigeria who kidnap schoolgirls, and we will even send you a picture of the dead terrorist after our forces has eliminated them. I would definitely contribute to such causes, if the charity were legit and legal. That would do a lot of good in the world, and it would save plenty of lives too. Direct action is what's needed to solve certain problems in the world.

post #14 of 63
"The Mac Pro went for nearly $1 million, making it the most expensive desktop PC ever built."

Ever built or ever sold?
post #15 of 63
Quote:
Originally Posted by AtlApple View Post
 

Not to mention AIDS isn't high on the priority list when silly little things like cancer and heart disease research is under funded. 

 

About 12,000 people die of AIDS every year in the US. The US Government has mandated all new cars come with Stability Control. This will save 10,000-12,000 lives in crashes per year. Basically $100 per car of electronic pieces, consisting of a Wiimote and software in the anti-lock computer, are going to eliminate the effects of AIDS in the US. Not to mention the costs of providing $$$ HIV drugs that the rest of us have to shoulder.

 

Quote:
Originally Posted by PaulMJohnson View Post

I'm not sure I'd take too seriously the complaints of a man who, while being worth over $1bn, continually bangs on about the plight of the poor and needy, while he claims residency in The Netherlands, so that his tax bill is lower than it would be if he were in Ireland, neatly avoiding and of his taxes helping the poor and needy of Ireland.
 

 

Nothing's better than supporting African countries through blatant first-world consumerism...

post #16 of 63
Quote:
Originally Posted by Apple ][ View Post
 

 

I agree that there are many other causes which are more important than AIDS.

 

I'm not joking though, when I say that I wish that there was an effective charity that one could contribute to that killed people, instead of trying to save people. I would definitely open up my wallet for such a cause. I see commercials on tv, where they say that for less than the price of coffee a day, you can save a child. There should be charities that advertise with, for a $10 contribution, we will guarantee that one terrorist will be killed, like somebody from ISIS or AL Qaeda or those nutjob terrorists in Nigeria who kidnap schoolgirls, and we will even send you a picture of the dead terrorist after our forces has eliminated them. I would definitely contribute to such causes, if the charity were legit and legal. That would do a lot of good in the world, and it would save plenty of lives too. Direct action is what's needed to solve certain problems in the world.

 

There's already a pretty expensive and inefficient program in place that does 90% of this, and you're already donating, assuming you earn money in the US.

post #17 of 63
Quote:
Originally Posted by anantksundaram View Post
 

Wow, talk about a thin skin, AI.

 

From the sound of it, he was far from 'criticizing' Apple. If anything, he seemed to be faintly praising the company for its modesty, saying that it was just sticking to its culture of secrecy.

 

To be honest, one of the memes constantly trotted out by the iHater crowd is the alleged non-philanthropy of Steve Jobs and Apple. If you repeat a lie often enough people DO start to believe it. Yes, people are that stupid.

post #18 of 63
Quote:
Originally Posted by waterrockets View Post
 

There's already a pretty expensive and inefficient program in place that does 90% of this, and you're already donating, assuming you earn money in the US.

 

Yes, I am a US taxpayer, and you're right that my money is already contributing to somewhat similar causes, though I do agree with you that it is expensive, inefficient, and I also feel that the whole thing is run by clowns, which is why I wish that there was an alternative and better method.

post #19 of 63
Quote:
Originally Posted by PaulMJohnson View Post

I'm not sure I'd take too seriously the complaints of a man who, while being worth over $1bn, continually bangs on about the plight of the poor and needy, while he claims residency in The Netherlands, so that his tax bill is lower than it would be if he were in Ireland, neatly avoiding and of his taxes helping the poor and needy of Ireland.

In summary, the man is a twat.

 

And then there's Apple using Ireland so it's  tax bill is lower than it would be if it were in the U.S.

post #20 of 63
Originally Posted by AppleInsider View Post

Bono criticizes Apple for being 'annoyingly quiet' about raising $75M for fight against AIDS

 

Except humility doesn’t brag about charity, Bozno.

post #21 of 63
Perhaps Apple takes the idea of charity seriously. Is an action charitable if you do things which benefits you?

There is an old quote which I heard many decades ago and goes something like: "One whose morality follows their self interest has no morality." Me thinks that something like that applies to charity.
post #22 of 63
Quote:
Originally Posted by PaulMJohnson View Post

I'm not sure I'd take too seriously the complaints of a man who, while being worth over $1bn, continually bangs on about the plight of the poor and needy, while he claims residency in The Netherlands, so that his tax bill is lower than it would be if he were in Ireland, neatly avoiding and of his taxes helping the poor and needy of Ireland.

In summary, the man is a twat.

Bono most certainly does live in Ireland and pays personal tax there. A lie gets around the world before the truth gets it's boots on.

Also I assume he was, in a roundabout way, praising Apple's charity. And humility about that charity.
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post #23 of 63

How about the fight

Quote:
Originally Posted by waldobushman View Post

Perhaps Apple takes the idea of charity seriously. Is an action charitable if you do things which benefits you?

There is an old quote which I heard many decades ago and goes something like: "One whose morality follows their self interest has no morality." Me thinks that something like that applies to charity.

 

QFT. Very well said. 

post #24 of 63
Quote:
Originally Posted by asdasd View Post

Bono most certainly does live in Ireland and pays personal tax there. A lie gets around the world before the truth gets it's boots on.

Also I assume he was, in a roundabout way, praising Apple's charity. And humility about that charity.
Yep. Apple rumor sites blowing his comments out of proportion.
post #25 of 63
Perhaps it was his clumsy way of complimenting Apple in the way they don't try to score points from such actions.
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post #26 of 63
Quote:
Originally Posted by asdasd View Post

Bono most certainly does live in Ireland and pays personal tax there. A lie gets around the world before the truth gets it's boots on.

Also I assume he was, in a roundabout way, praising Apple's charity. And humility about that charity.

Well said.
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post #27 of 63
That's nice. They raise $75m for charity and get insulted and called a "religious cult." How about some manners and gratitude?
post #28 of 63
I can't believe that some commenters are actually downplaying the significance of HIV/AIDS funding, just to make a stab at Bono. That's disgusting.
post #29 of 63
Quote:
Originally Posted by anantksundaram View Post
 

Wow, talk about a thin skin, AI.

 

From the sound of it, he was far from 'criticizing' Apple. If anything, he seemed to be faintly praising the company for its modesty, saying that it was just sticking to its culture of secrecy.

This is some sort of praise? Granted, it's not a big stab but not a compliment.

"Bono went as far as to call Apple "annoyingly quiet," saying that the company doesn't do enough to tout the fact that it has raised $75 million for The Global Fund."

and

""This is modesty run amok," Bono said in front of Ive."

post #30 of 63
Nice job Bono, bite the hand that feeds.

Maybe Apple should provide potatoes instead (pun very much intended).
post #31 of 63
Quote:
Originally Posted by Moreck View Post

I can't believe that some commenters are actually downplaying the significance of HIV/AIDS funding, just to make a stab at Bono. That's disgusting.

 

It's not mutually exclusive. To wit, I think what Apple does is valiant and noble and very important...and Bono is a twit. 

post #32 of 63
Quote:
Originally Posted by asdasd View Post


Bono most certainly does live in Ireland and pays personal tax there. A lie gets around the world before the truth gets it's boots on.

Also I assume he was, in a roundabout way, praising Apple's charity. And humility about that charity.

Not quite a lie: he discusses those tax avoidance maneuvers in a Guardian interview in fact:

http://www.theguardian.com/music/2013/sep/22/bono-campaigner-u2-global-poverty

 

"

The other persistent criticism is about the band's decision to offshore part of their income through the Netherlands to avoid tax. Was it not hypocrisy for you to try to hold the Irish government to account for its spending while going through fairly exhaustive efforts to avoid paying into the Irish exchequer yourself?

It is not an intellectually rigorous position unless you understand that at the heart of the Irish economy has always been the philosophy of tax competitiveness. Tax competitiveness has taken our country out of poverty. People in the revenue accept that if you engage in that policy then some people are going to go out, and some people are coming in. It has been a successful policy. On the cranky left that is very annoying, I can see that. But tax competitiveness is why Ireland has stayed afloat. When the Germans tried to impose a different tax regime on the country in exchange for a bailout, the taoiseach said they would rather not have the bailout. So U2 is in total harmony with our government's philosophy."

post #33 of 63

nm


Edited by Chris_CA - 6/23/14 at 3:48pm
post #34 of 63
Quote:
Originally Posted by Apple ][ View Post
 

 

I agree that there are many other causes which are more important than AIDS.

 

I'm not joking though, when I say that I wish that there was an effective charity that one could contribute to that killed people, instead of trying to save people. I would definitely open up my wallet for such a cause. I see commercials on tv, where they say that for less than the price of coffee a day, you can save a child. There should be charities that advertise with, for a $10 contribution, we will guarantee that one terrorist will be killed, like somebody from ISIS or AL Qaeda or those nutjob terrorists in Nigeria who kidnap schoolgirls, and we will even send you a picture of the dead terrorist after our forces has eliminated them. I would definitely contribute to such causes, if the charity were legit and legal. That would do a lot of good in the world, and it would save plenty of lives too. Direct action is what's needed to solve certain problems in the world.

 

I've actually had similar thoughts, like a kickstarter for humanitarian mercenary missions. I would definitely contribute to a mission rescuing the Nigerian girls for example. So many resources are spent doing damage control from the a**holes of the world, maybe it's time for a little prophylactic action. An ounce of prevention..

   

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post #35 of 63
Quote:
Originally Posted by Inkling View Post

Apple's not being 'annoyingly quiet." Bono is being annoyingly boastful about what he does for fashionable causes or, to be more accurately, for being annoyingly demanding about what others ought to do.
As another poster has noted, Bono demands that governments do more while using every trick he can to evade paying taxes on his huge fortune. The guy's a phony as a pink $1 bill.

 

Considering the US dollar is fiat currency backed by nothing of value that ain't saying much. :D

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #36 of 63
Originally Posted by Inkling View Post
The guy's a phony as a pink $1 bill.

 

Indeed. We all know the $1 is white.

post #37 of 63
Bono, what a blowhard, LOL!
post #38 of 63
Quote:
Originally Posted by MJ Web View Post

Bono, what a blowhard, LOL!

How may pop stars and music stars do anything? There are a few that try to make a difference and they get nothing but crapped on by wise guys. Please list your contributions to society. Bono has worked his ass off to help others.
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post #39 of 63
Quote:
Originally Posted by macinthe408 View Post

It's not mutually exclusive. To wit, I think what Apple does is valiant and noble and very important...and Bono is a twit. 

You base this wisdom on what? How much have you raised for charity? Bono was the conduit that helped Apple and many others focus their efforts. Was it a waste of time, was it all pointless? I don't know but at least he worked his ass off trying.
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post #40 of 63
Because Apple, under SJ, doesn't want to use donation and charity as a way to PR and market its company. Unlike many many others which do. (That is not a necessarily a bad thing.)

There are only two kind of people in this world.

Those who dont understand Apple and those who misunderstood Apple.

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There are only two kind of people in this world.

Those who dont understand Apple and those who misunderstood Apple.

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