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Apple launches $199 16GB iPod touch with rear camera in 6 colors, slashes prices on 32GB & 64GB...

post #1 of 117
Thread Starter 
Apple's entry-level 16-gigabyte iPod touch received an update on Thursday, dropping the price to $199 while adding a rear iSight camera and expanding its color options to six. Apple also slashed prices on the 32- and 64-gigabyte variants, now priced respectively at $249 and $299.




The update brings the 16-gigabyte iPod touch in line with its larger 32- and 64-gigabyte versions, which are all available in black, space grey, pink, yellow, blue, and (Product)RED. All three models are available from Apple's online store and are advertised to ship within 24 hours.

Previously, the 16-gigabyte iPod touch was priced at $229, it only came in a lighter silver color, and it lacked a rear camera. It also lacked support the iPod touch loop wrist strap. Customers will still have to buy the strap separately for $9 with the 16-gigabyte model, however.

Prior to Wednesday's refresh, the 32-gigabyte iPod touch was priced at $299, while the 64-gigabyte version reached $399.

Aside from the addition of the 5-megapixel rear camera to the 16-gigabyte variant, the specifications on the media players remains the same. All three include a 4-inch Retina display, a forward facing FaceTime HD camera, and are powered by Apple's A5 processor. They also run iOS 7 and ship with Apple's EarPods.




The iPod touch lineup last received an update in June of 2013 when the previous 16-gigabyte version lacking an iSight camera launched for $229 in one color. It took the place of the previous fourth-generation model, which had been priced at $199 but featured a slower A4 chip.

While the iPod once led Apple's comeback, its portable media players represent a shrinking portion of the company's massive business, now led by the iPhone and iPad. Still, as of the end of 2013, the iPod continued to lead an ever-shrinking market of portable media players, with the NPD Group pegging Apple's share at 72 percent.

In its quarterly earnings conference calls, Apple used to routinely note that the iPod touch accounted for more than half of all iPod sales, though it declined to break down specific share based on model. Last quarter, iPod sales dwindled to just 2.7 million units, a sum that didn't even garner a mention from the company as it discussed its financial results.

The iPod touch continues to be flanked by the display-less clip-on iPod shuffle, the multi-touch diminutive iPod nano, and the legacy hard-drive based iPod classic with iconic click wheel.
post #2 of 117
Have the iPods always been spaced with those price differences based on hard drive space? This could foreshadow the pricing scheme changes for the iPhone with 16 gig being $199, 32 gig being $249, and 64 gig being $299. That would make a lot of people happy that complain about the up charge for getting the higher hard drive variants.
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post #3 of 117
Quote:
Originally Posted by alcstarheel View Post

Have the iPods always been spaced with those price differences based on hard drive space? This could foreshadow the pricing scheme changes for the iPhone with 16 gig being $199, 32 gig being $249, and 64 gig being $299. That would make a lot of people happy that complain about the up charge for getting the higher hard drive variants.

 

I would love to see a pricing spread like that for storage capacities on the iPhone. The way it is right now is absolutely ridiculous -- $100 to go from 16GB to 32GB? What is this, 2009?

post #4 of 117

"Apple launches $199 16GB iPod touch with rear camera in 6 colors, slashes prices on 32GB & 64GB models"

 

Wow! A rear camera in 6 colors!  I love it!  I hope they have "Rose" so we can take, well, rosy pictures of the world around us!

post #5 of 117
Maybe this is a sign that bump in space will no longer go up $100 for double space on the iPhone as well??? now $50? ($199, $249, $300)

Once can hope....
post #6 of 117
Now this is deserving of a notification! 1smile.gif
post #7 of 117
Sweet!
post #8 of 117
I doubt this will have any effect on iPhone pricing.

But this does likely mean that the iPod touch will not see a redesign this year. No 4.7 or 5.5 inch screen size upgrade.
post #9 of 117
Clearing inventories....

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post #10 of 117
Quote:
Originally Posted by macxpress View Post

Clearing inventories....

The $199 model is a new model. It's 16GB with a camera, which wasn't the case with the old cheapest iPod Touch.

This looks like getting the iPod Touch sales out of the way while Apple focuses on other stuff this fall.
post #11 of 117
Since this has an A5 is it safe to say it won't be able to upgrade to ios8?
post #12 of 117
Quote:
Originally Posted by macxpress View Post

Clearing inventories....

 

More likely. Every kid I used to see had an iPod Touch now..... not so much.

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post #13 of 117
Quote:
Originally Posted by fruitstandninja View Post

Now this is deserving of a notification! 1smile.gif
1biggrin.gif
Quote:
Originally Posted by trumptman View Post

More likely. Every kid I used to see had an iPod Touch now..... not so much.

They all have iPhones now.
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post #14 of 117
I'm not really keen on this 5.5" iPhone rumour but it's two year since they've updated the HW and components in the iPods, save for a colour change last year, so I'm expecting them to be updated this year. I can see a 5.5" iPod Touch giving back some popularity to the platform and I hope that all devices in that size come with a digitizer as it's good size for mobile retail and commercial applications, like the Apple Store. I think the digitizer in the Galaxy Note is one area Samsung nailed it, and even though they included their own APIs it's not nearly as good or as complete as what Apple can do with that tech. Does iOS 8 comes with some new digitizer APIs? I had thought I read that.
Edited by SolipsismX - 6/26/14 at 7:10am

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post #15 of 117
Quote:
Originally Posted by addicted44 View Post

The $199 model is a new model. It's 16GB with a camera, which wasn't the case with the old cheapest iPod Touch.

This looks like getting the iPod Touch sales out of the way while Apple focuses on other stuff this fall.

My guess this is cleaning out some supply and we will see the iPods updated this year.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #16 of 117
Quote:
Originally Posted by robertsm View Post

Since this has an A5 is it safe to say it won't be able to upgrade to ios8?

 

The iPhone 4s, iPad 2, and iPd mini all have the A5 as well, and they'll be upgradable to iOS 8 and so will the latest iPod touch models


Edited by mjtomlin - 6/26/14 at 5:59am
Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #17 of 117
Quote:
Originally Posted by SolipsismX View Post

My guess this is cleaning out some supply and we will see the iPods updated this year.
That's my guess too. Hopefully this foreshadows changes in iPhone storage/pricing. Either starting at 32GB (for the same price as 16GB today) or only charging $50 for more storage instead of $100.
post #18 of 117
Thanks mjtomlin. May have to get this for the little one since it will be able to use wi-fi calling with ios8.
post #19 of 117
Quote:
Originally Posted by trumptman View Post

More likely. Every kid I used to see had an iPod Touch now..... not so much.

Yeah, because now they all have iPhones. A friend just broke down and swapped out her 11 year old daughter's iPod Touch for an iPhone 5C. I think it's becoming more common in the developed world for younger and younger kids to be carrying their own phones, though I suspect there's going to be a cutoff around 10 or 11 years of age. Younger than that just seems a bit ridiculous.
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post #20 of 117
Quote:
Originally Posted by mjtomlin View Post

The iPhone 4s and iPad 2 have the A5 as well, and they'll be upgradable to iOS 8 and so will the latest iPod touch models

I was worried it might only have half the RAM but it looks like it's at 512MiB,too.

Quote:
Originally Posted by Rogifan View Post

That's my guess too. Hopefully this foreshadows changes in iPhone storage/pricing. Either starting at 32GB (for the same price as 16GB today) or only charging $50 for more storage instead of $100.

I'd like the entire line to get a capacity doubling for the current price point but if the rumours of the 5.5" only getting the 128GB option then I'd hope that we'll see a price in the starting price and price per tier just as we've seen across most of the Mac line in the past year.

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post #21 of 117
Quote:
Originally Posted by alcstarheel View Post
 
Quote:
Originally Posted by fruitstandninja View Post

Now this is deserving of a notification! 1smile.gif
1biggrin.gif
Quote:
Originally Posted by trumptman View Post

More likely. Every kid I used to see had an iPod Touch now..... not so much.

They all have iPhones now.

 

My kids do and I wish their kids did as well but that is much less so than it used to be. I'm hoping the iPhone 6 will bring about a wave of upgrades from Mom's and Dad's like myself though and devices will be passed down.

 

Quote:
Originally Posted by robertsm View Post

Since this has an A5 is it safe to say it won't be able to upgrade to ios8?

 

These can get iOS8. iPhone 5 is getting iOS8.

 

Quote:
Originally Posted by SolipsismX View Post
 
Quote:
Originally Posted by addicted44 View Post

The $199 model is a new model. It's 16GB with a camera, which wasn't the case with the old cheapest iPod Touch.

This looks like getting the iPod Touch sales out of the way while Apple focuses on other stuff this fall.

My guess this is cleaning out some supply and we will see the iPods updated this year.

 

 

Good guess given Apple's prior history with the iPod line. Hopefully the Nano gets a software update and a price drop too.

 

Quote:
 Apple unveiled the fourth generation iPod Touch on September 1, 2010. It includes a front-facing camera for FaceTime, the iPhone 4's Retina display without an IPS screen,[38] support for recording 720p video and 960 x 720 still photos via a back camera,[6]Apple's A4 chip, a built-in microphone, and a 3-axis gyroscope. On October 12, 2011, the iPod Touch fourth generation began shipping with iOS 5.0 preinstalled for PC-free activation. Also, an additional color option, white, was made available. On September 12, 2012, the 8 GB model was replaced with a new 16 GB size as the base model, the 32 GB model was reduced in price, and the 64 GB model was discontinued in favor of the fifth generation models.

 

Apple should update the line before the school season. Clearly they will be using older components and should be able to get out the door before the big fall release of other products.

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post #22 of 117
Quote:
Originally Posted by macxpress View Post

Clearing inventories....

 

Bingo!
 
All products with the A5 will be off the market by the end of this year...  I'm guessing Apple wants to move everything to 64-bit ASAP, so most will at least have an A7 - except "budget" models, that will still use the A6.
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post #23 of 117
Quote:
Originally Posted by Adrayven View Post

Maybe this is a sign that bump in space will no longer go up $100 for double space on the iPhone as well??? now $50? ($199, $249, $300)

Once can hope....


No. It is not.

 

The iPod touch is a weak product. Its niche market is smaller than AppleTV. This aggressive pricing is in response to weak demand. Nothing more.

 

The iPhone is not getting any cheaper. That's Apple's bread and butter.

post #24 of 117

Can we please hear from all the people who think this means Apple is trying to clear inventory for the successful iPod touch product to get ready for the 'brand new' iPod touch launching later this year? Come on, please? I love those people.

 

What you just saw here is the extent of the iPod touch updates for 2014.

post #25 of 117
Quote:
Originally Posted by pmz View Post

Can we please hear from all the people who think this means Apple is trying to clear inventory for the successful iPod touch product to get ready for the 'brand new' iPod touch launching later this year? Come on, please? I love those people.

What you just saw here is the extent of the iPod touch updates for 2014.

There you go again.

"Apple will never increase the price of the iPad mini or make it the same specs as the full sized iPad"

Figured you'd learn your lesson by now.

We'll most likely see an updated model launched alongside the iPads this October- and if it happens I'll be buying one day one for my 5 yr old (who had the current touch). See how I don't make definitive claims so that I don't look like a complete idiot if they happen?

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post #26 of 117
I do think the Classic is gone this year since Apple keeps pulling all references to it from their website, but a Touch update would not surprise me. The Nano might also get a redesign. I expect the shuffle to stay the same apart from a possible storage bump from 2GB to 4GB.
post #27 of 117
Quote:
Originally Posted by macxpress View Post

Clearing inventories....

 

Quote:
Originally Posted by addicted44 View Post


The $199 model is a new model. It's 16GB with a camera, which wasn't the case with the old cheapest iPod Touch.

This looks like getting the iPod Touch sales out of the way while Apple focuses on other stuff this fall.

 

Quote:
Originally Posted by mjtomlin View Post
 

 

The iPhone 4s, iPad 2, and iPd mini all have the A5 as well, and they'll be upgradable to iOS 8 and so will the latest iPod touch models

All of the above,

 

This is the 4" 'entry level' iOS device.   

 

Consumes the A5s, the 4" retina glass, the cameras, the Flash... all the parts Apple probably bought in 10M units for the 4 and 4s. 

 

with iMessage w/ FaceTime Audio, it's a VOIP phone as well, at least back to the iOS fleet.

post #28 of 117
Quote:
Originally Posted by Andysol View Post


There you go again.

"Apple will never increase the price of the iPad mini or make it the same specs as the full sized iPad"

Figured you'd learn your lesson by now.

We'll most likely see an updated model launched alongside the iPads this October- and if it happens I'll be buying one day one for my 5 yr old (who had the current touch). See how I don't make definitive claims so that I don't look like a complete idiot if they happen?


There you go again. Adding nothing to conversation, distorting previous posts, name calling, and borderline stalking.

 

You bore me, like you wouldn't believe. Look at that line I bolded. How sad is that. Do you really feel like that's how the internet works? I can say whatever I want, and be completely right or completely wrong, and guess what? It makes no difference. At least its more interesting than what you contribute, which amounts to nothing more than out-of-context post stalking.

 

My post was calling out the delusional people that have been viewing iPhone leaks as a possible iPod touch product. For a laundry list of reasons, that is the most absurd thing anyone could ever get behind. You want to call someone idiot? Start with those clueless people.

post #29 of 117
Was (Product) RED always in big letters? On the iPod Nano page it's on it's own line separated from the other colors. http://store.apple.com/us/buy-ipod/ipod-nano?aid=www-k2-ipod nano - index-n%40p&cp=k2-ipod nano -n%40p
post #30 of 117
Quote:
Originally Posted by pmz View Post


No. It is not.

The iPod touch is a weak product. Its niche market is smaller than AppleTV. This aggressive pricing is in response to weak demand. Nothing more.

The iPhone is not getting any cheaper. That's Apple's bread and butter.

Weak product? Smaller than Apple TV market?

26 MM iPods sold in the last fiscal year, more than half were Touches. < 10 MM Apple TVs sold in the same FY. Sure Apple TV is growing but it hasn't surpassed the touch yet.
post #31 of 117
Quote:
Originally Posted by addicted44 View Post

The $199 model is a new model.

It's an old model in a smaller storage option.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #32 of 117
What if Apple has three events this fall: iPhone/wearables, iPad/Mac and Apple TV/iPod? To me Metal is a clue that Apple is planning something related to gaming. IF Apple has an Apple TV with App Store and gaming capabilities in the works I think it deserves it's own event. Maybe it would get pushed out to Q12015. But Eddy Cue did talk up this amazing pipeline. My guess is it has to be more than an "iWatch" and bigger phone.
post #33 of 117
Quote:
Originally Posted by pmz View Post


There you go again. Adding nothing to conversation, distorting previous posts, name calling, and borderline stalking.

You bore me, like you wouldn't believe. Look at that line I bolded. How sad is that. Do you really feel like that's how the internet works? I can say whatever I want, and be completely right or completely wrong, and guess what? It makes no difference. At least its more interesting than what you contribute, which amounts to nothing more than out-of-context post stalking.

My post was calling out the delusional people that have been viewing iPhone leaks as a possible iPod touch product. For a laundry list of reasons, that is the most absurd thing anyone could ever get behind. You want to call someone idiot? Start with those clueless people.

1) What have you added? You made a snarky attack at the idea that the iPod Touch could be updated with new components this year and then foolishly made an absolute claim saying that it can't possibly happen.

2) If you think being reasonable and balanced is the same as making wild prognostications about the future simply because "that's how the internet works? I can say whatever I want" then you need to examine your definition of clueless and need to question why would post anything if "it makes no difference." I can tell you that @Andysol and many other poster's comments matter to me because they get to me to think about possibilities that I may not have considered and I tend to trust their comments because they post them in a thought provoking way that isn't claiming to have some inside knowledge or making closed, absolute statements that don't allow for discussion.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #34 of 117
Quote:
Originally Posted by Rogifan View Post

What if Apple has three events this fall: iPhone/wearables, iPad/Mac and Apple TV/iPod? To me Metal is a clue that Apple is planning something related to gaming. IF Apple has an Apple TV with App Store and gaming capabilities in the works I think it deserves it's own event. Maybe it would get pushed out to Q12015. But Eddy Cue did talk up this amazing pipeline. My guess is it has to be more than an "iWatch" and bigger phone.

I think it would be unprecedented. If the iPods get updated again like they did last year I would imagine it would be a fairly silent. How did they do it back in 2011?

I think Metal could be great but how much work do developers need to do to support it in their apps? I'd think it's a lot more work than updating an app to support AArch64.

If we're talking the typical 2 or three events how would they go? iPhone with iPads? iPhone with Apple TV? I'd think the rumoured iWatch wouldn't be put in with the new iPhone, but would it come before or after? I'd think that it would be best to come before.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #35 of 117
Quote:
Originally Posted by SolipsismX View Post

I think it would be unprecedented. If the iPods get updated again like they did last year I would imagine it would be a fairly silent. How did they do it back in 2011?

I think Metal could be great but how much work do developers need to do to support it in their apps? I'd think it's a lot more work than updating an app to support AArch64.

If we're talking the typical 2 or three events how would they go? iPhone with iPads? iPhone with Apple TV? I'd think the rumoured iWatch wouldn't be put in with the new iPhone, but would it come before or after? I'd think that it would be best to come before.
Depends if the wearable device will be highly depending on iPhone. I guess it also depends how Apple will be positioning this product. At this point it's not clear to me that "iWatch" or whatever it will be called is big enough to warrant its won event. Certainly not if it's going to be positioned as an iPhone accessory. IMO something major in the Apple TV space could warrant its own event, but maybe that won't happen until Q1 2015.
post #36 of 117
Quote:
Originally Posted by SolipsismX View Post

I think it would be unprecedented. If the iPods get updated again like they did last year I would imagine it would be a fairly silent. How did they do it back in 2011?

I think Metal could be great but how much work do developers need to do to support it in their apps? I'd think it's a lot more work than updating an app to support AArch64.

If we're talking the typical 2 or three events how would they go? iPhone with iPads? iPhone with Apple TV? I'd think the rumoured iWatch wouldn't be put in with the new iPhone, but would it come before or after? I'd think that it would be best to come before.
Another twist....9to5Mac claims Apple is exploring mainstream "smart home" hardware and HomeKit was built with those plans in mind. I always figured something like that had to be in the works. I think Apple needs to diversify its revenue stream so it's not so heavily weighted to iPhone. And how does offering API's for 3rd parties increase Apple's revenue stream outside of iPhone? I'd love to see Apple get into this space.

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post #37 of 117
Quote:
Originally Posted by macxpress View Post

Clearing inventories....

Nope.

 

Apple maintains extremely tight inventories in their own retail channels (online store, bricks-and-mortar stores), probably around 30-45 days inventory. If they want to end-of-life a model, they just turn off the manufacturing spigot and it's gone from the shelves in two months. There's no reason for them to discount current product.

 

EOL discounting is occasionally done in the channel, because those companies purchase units at wholesale, thus owning their inventory. They aren't selling on a consignment basis.

 

And it's not like they have a huge amount of excess parts. Remember that the components that make up the iPod touch are used in other iOS devices, and the quantities necessary for iPod touch production are very low, now that the iPod family makes up about 2% of Apple's total revenue. Tim Cook's mastery of the supply chain would not allow Apple to accumulate excessive amounts of parts anyhow.

post #38 of 117
Quote:
Originally Posted by mpantone View Post

Nope.

Apple maintains extremely tight inventories in their own retail channels (online store, bricks-and-mortar stores), probably around 30-45 days inventory. If they want to end-of-life a model, they just turn off the manufacturing spigot and it's gone from the shelves in two months. There's no reason for them to discount current product.

EOL discounting is occasionally done in the channel, because those companies purchase units at wholesale, thus owning their inventory. They aren't selling on a consignment basis.

And it's not like they have a huge amount of excess parts. Remember that the components that make up the iPod touch are used in other iOS devices, and the quantities necessary for iPod touch production are very low, now that the iPod family makes up about 2% of Apple's total revenue. Tim Cook's mastery of the supply chain would not allow Apple to accumulate excessive amounts of parts anyhow.

That's probably not true for low-volume items. With the iPhone and iPad they are likely pushing these out around the clock but with the iPods they probably have a revolving setup that will produce enough of each type and colour for whatever duration they feel offers them the best return on investment, which I doubt means setting up manufacturing for the iPod Classic every 1 to 1.5 months.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #39 of 117
Quote:
Originally Posted by SolipsismX View Post

If we're talking the typical 2 or three events how would they go? iPhone with iPads? iPhone with Apple TV? I'd think the rumoured iWatch wouldn't be put in with the new iPhone, but would it come before or after? I'd think that it would be best to come before.

The iPhone would lead the iPad, Apple TV or alleged iWatch. The iPhone is Apple's revenue champion, everything else trails.

 

More importantly from a practical standpoint, the next generation iOS release is tied to the iPhone. New iOS hardware will likely follow the iOS & iPhone releases, because everything will largely rely on the new iOS (and tie-ins to iCloud, etc.).

 

The iWatch? It might end up being a "hobby" for a couple of years. Like the iPad, the initial model might have modest/conservative specs and functionality. Again, a wearable would likely rely on the latest iOS so it would be difficult to ship new hardware before the operating system is released. Of course, there's always the possibility of an iOS fork to help get a wearable out the door, but that probably would not be Apple's preference. The market for wearables is still very much in its infancy. Better to get it right rather put out a lackluster early effort.

post #40 of 117
With Apple doing these refreshes sans press events, it really makes me think they have A LOT to cover come fall.
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