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Apple debuts new banners in retail stores, showcases iPhone and iPad through photography

post #1 of 18
Thread Starter 
Apple Store employees around the world have been installing new light box wall graphics showing a completely different style than the usual product close-ups overlaid atop stark white backgrounds.



As seen in the above photo, the refreshed banner style is a departure from previous in-store ad installations, marking a shift in art style that also changes the mood of Apple's brick-and-mortar outlets, reports ifo Apple Store.

Whereas the previous banners created a sense of openness with their bright colors and plentiful negative space, Apple's new signage takes on a photographic style that resembles glossy print ads.

Looking closely at the wall hangings, some scenes appear to be inspired by Apple's recent iPhone and iPad television commercial campaigns. For example, the middle photo in the image above looks like it was taken from the recent "Your Verse" iPad spot featuring composer/conductor Esa-Pekka Salonen, while the picture to its right appears to be borrowed from an ad highlighting travel writer Cherie King. The banners don't looks to be actual screenshots, however.




According to the publication, Apple Store employees and customers have been posting photos of the new in-store dressing to social networks. So far, it looks as though Apple's banners are limited to the iPhone and iPad product lines.
post #2 of 18

I approve of this change. It takes a step in warming up Apple's otherwise clinical stores. Some of Apple's best advertising has been since the debut of the iPad, which was the first time Apple really started to showcase its products in rich, lived-in environments, bringing the connection it provides between humanity and technology into that much starker a relief.

 

I'd even go so far as to say that if they really plan to make home automation a tenant of Apple's product line, they should take a corner of their stores, transform it into a "cut-out" of a home (meaning furnish it, have some carpet, and make it look warm and inviting) and insert the relevant Apple tech into place in a way that customers can see exactly how they'd use it to replace their old way of doing things. Such a setup would do wonders in advertising the connection (and therefore the products) on its own, as the eye would be drawn to the complexity of the home environment within the cleaner background of the Apple Store.

 

I understand the idea behind the store presentation now–that everything about the store should get out of the way of the interaction between product and customer–but said interaction in the sense of home automation would require a home in which to interact.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #3 of 18
Angela makes her first move!
post #4 of 18

Exactly, this is Angela's work !

post #5 of 18
Quote:
Originally Posted by Tallest Skil View Post
 

I approve of this change. It takes a step in warming up Apple's otherwise clinical stores.

 

I agree that Apple needs to make their stores warmer. But they have to be careful here, because this kind of visuals is closer to general advertising than their usual visuals, which are very recognizable. They have to strike a balance in making warm yet recognizable images.

post #6 of 18
Quote:
Originally Posted by Ken Burns Effect View Post

Angela makes her first move!

Seems incredibly quick to me. Then again, you may be right:
Quote:
Never will your objectivity be as clear or your instincts sharper than in the first 30-90 days. Cherish this time and fight the urge to overthink.

Source:
http://appleinsider.com/articles/14/06/23/apples-ahrendts-offers-tips-on-transitioning-to-a-new-job-in-linkedin-post
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post #7 of 18

Off-subject, but your picture about Macrumors makes me think about this :

 

A moderator sent me a warning because of that comment where I said the Samsung smartwatch was bad.

 

The same moderator then sent me a warning when I asked someone to stop spamming a thread with the same image over and over...

 

So I sent him a PM telling him to **** off. I don't regret it, I'm not going back to that lame website EVER.

 

post #8 of 18
Quote:
Originally Posted by ClemyNX View Post

^ post

You also could've told him to go out and get a new Samsung device, running Android.
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post #9 of 18
Quote:
Originally Posted by photoshop59 View Post

Nothing new here. Big pictures. Apple slowly losing it's identity to people who don't get it. Cookie boy and Angela don't have much more time to prove that they can innovate.

-1
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post #10 of 18
Quote:
Originally Posted by Tallest Skil View Post

I approve of this change. It takes a step in warming up Apple's otherwise clinical stores. Some of Apple's best advertising has been since the debut of the iPad, which was the first time Apple really started to showcase its products in rich, lived-in environments, bringing the connection it provides between humanity and technology into that much starker a relief.

I'd even go so far as to say that if they really plan to make home automation a tenant of Apple's product line, they should take a corner of their stores, transform it into a "cut-out" of a home (meaning furnish it, have some carpet, and make it look warm and inviting) and insert the relevant Apple tech into place in a way that customers can see exactly how they'd use it to replace their old way of doing things. Such a setup would do wonders in advertising the connection (and therefore the products) on its own, as the eye would be drawn to the complexity of the home environment within the cleaner background of the Apple Store.


I understand the idea behind the store presentation now–that everything about the
store
should get out of the way of the interaction 
between 
product and customer–but said interaction in the sense of home automation would require a home in which to interact.
All good ideas. Apple store design could use some warmth.
post #11 of 18
Philboogie:

I didn't really expect a cogent response from you.

Care to show me the 'innovation' since the reign of the Cookie Monster?

If you think that discounting existing product lines, and installing big color pictures is innovation, we'll have to disagree. Any Sophomore marketing student could have come up with that.
post #12 of 18
Quote:
Originally Posted by photoshop59 View Post

Care to show me the 'innovation' since the reign of the Cookie Monster?

If you can't see the innovation Apple churns out year after year, then, well, I agree; we disagree. And that is perfectly fine.
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post #13 of 18
Quote:
Originally Posted by ClemyNX View Post

Off-subject, but your picture about Macrumors makes me think about this :



A moderator sent me a warning because of that comment where I said the Samsung smartwatch was bad.

The same moderator then sent me a warning when I asked someone to stop spamming a thread with the same image over and over...

So I sent him a PM telling him to **** off. I don't regret it, I'm not going back to that lame website EVER.



I got an infraction for responding to someone's long and insightful comment with a "very well said". It seems I was too short and it was a meaningless comment. I told them they were rediculous and to delete my account. No regrets here.
post #14 of 18

I like the new banners. The shots are very attractive and we need a bit more color in our lives sometimes. Early Apple stores seemed to have floor that were a wood finish from what I recall and now the larger stores all seem to have a treated concrete. As others have noted that just leave one feeling cold so the photos really do liven up the place.

"During times of universal deceit, telling the truth becomes a revolutionary act." -George Orwell

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"During times of universal deceit, telling the truth becomes a revolutionary act." -George Orwell

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post #15 of 18
I hope eventually all of their in-store signage are Retina-quality displays so they can just update imagery automatically.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #16 of 18
Originally Posted by PhilBoogie View Post
If you can’t see the innovation Apple churns out year after year, then, well, leave our website and go spew your lies elsewhere. And that is perfectly fine.

 

Fixed that for you.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #17 of 18
Quote:
Originally Posted by Phone-UI-Guy View Post
 
I got an infraction for responding to someone's long and insightful comment with a "very well said". It seems I was too short and it was a meaningless comment. I told them they were rediculous and to delete my account. No regrets here.

We should institute a 3 day ban for anyone using the "innovate" word unless it is followed by "my ass".

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #18 of 18
Now Microsoft will have to go do the same in the few stores they haven't closed yet.

I really like the change. The old stark white background banners were great in their time, but this is a good change and freshens the atmosphere. So much better then the previous idiot's idea of cutting back on the store cleaning to "save" money.
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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