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Apple's iPhone 5s and 5c leads in Europe, but platform mix rises with Samsung's Galaxy S5 debut

post #1 of 24
Thread Starter 
Despite seeing release some eight months after the iPhone 5s and 5s, Samsung's latest Galaxy S5 flagship is still behind the Apple handsets in Europe, though the Korean company's flagship is taking away customers in key Euro markets.

iphone-5s-features-20130910.jpg


For its first full months of sales in Europe, Samsung's Galaxy S5 came in as the third highest selling handset behind the older iPhone 5s and 5c, according to the latest smartphone sales data statistics from Kantar Worldpanel. The big-five European markets include the UK, Germany, France, Italy and Spain.

The research firm notes, however, that 17 percent of those who purchased the S5 were previously Apple device users. Existing Samsung customers accounted for 58 percent of S5 sales.

"In general, consumers buying the Galaxy S5 were primarily attracted by its large screen size," said Kantar Worldpanel ComTech strategic insight director Dominic Sunnebo. "This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected in late September.

Overall, Android still control the European market with a 73.3 percent marketshare, compared to the 16.6 percent share for iOS and 8.1 percent for Windows. That Android's marketshare is not gaining significantly over iOS suggests platform mix is rising, meaning Samsung and Apple have been trading customers over the past month.

Europe's results contrast those of the U.S., where the Galaxy S5 was the second highest selling smartphone in May. Over the past three months, Apple's iPhone 5s remained the top-selling the device, but Samsung took the top spot in overall brand sales with 36.8 percent of the market versus 32.5 percent for Apple.

Apple is widely expected to launch a next-generation "iPhone 6" with two screen sizes, a 4.7-inch and 5.5-inch version. With the rumored upcoming iPhones, Apple is encroaching on Samsung's space by fielding a so-called "phablet" device, though it remains unclear how popular a large-screen iPhone will be.
post #2 of 24
iPhone 5s and 5c leads and Samsung's Galaxy S5 came in as the third highest selling handset but only 16.6 percent share for iOS.

Wonder how many Android phones flooding for Android 73.3 percent marketshare.
post #3 of 24
Quote:
Originally Posted by AppleInsider View Post

Apple is widely expected to launch a next-generation "iPhone 6" with two screen sizes, a 4.7-inch and 5.5-inch version.

I certainly hope they also will sell a 4" iPhone as I'm not in the market for a larger one. Yes, with the same 2014 HW additions, not a 5s with 'simply a new CPU'
I’d rather have a better product than a better price.
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I’d rather have a better product than a better price.
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post #4 of 24
Story and headline all about Apple iPhone 5s and 5c and Samsung S5. But lame photo of unannounced/mock-up products that aren't the focus of the story. Thanks, AI. /s.
post #5 of 24
Can't comment on European numbers as I don't have info.

But recent articles on the web have shown that iOS INSTALLED base is closer than people think or sales suggest. In the I/O conference Google said they had an installed base of 1 billion vs the analyst estimate of iOS installed base of 500m to 750m.

With longer lasting, more expensive products and better OS updates people keep their iOS devices longer or pass them to others when they are upgrading to the next model.
post #6 of 24
"Overall, Android still control the European market with a 73.3 percent marketshare, compared to the 16.6 percent share for iOS and 8.1 percent for Windows."

Windows has half as much marketshare as iOS? Really?! I doubt it.

This is only anecdotal evidence on my part, but I've only ever seen two Windows phones in the wild, and one of these was owned by the guy I sat next to at work.
post #7 of 24
Quote:
Originally Posted by darkpaw View Post


Windows has half as much marketshare as iOS? Really?! I doubt it.

Certainly not in the UK but Spain, Portugal etc, I don't know!
post #8 of 24
Windows 8.1 has 8.1% of Europe?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #9 of 24
Quote:
Originally Posted by darkpaw View Post

"Overall, Android still control the European market with a 73.3 percent marketshare, compared to the 16.6 percent share for iOS and 8.1 percent for Windows."

Windows has half as much marketshare as iOS? Really?! I doubt it.

This is only anecdotal evidence on my part, but I've only ever seen two Windows phones in the wild, and one of these was owned by the guy I sat next to at work.

I think there were reports that Windows Phone has a high penetration in Europe... driven by low-cost unsubsidized Nokia Windows Phones.

It varies country to country... depending on a lot of socioeconomic factors.

Worldwide though... Windows Phone is still a distant 3rd place. I think worldwide it's 80% Android, 15% iOS, 3% Windows Phone.
post #10 of 24
Windows does well in the Mediterranean. I don't see anybody with a windows phone who cares much about it.

I think we are at peak android in Europe. Apple can only win more customers at the high end with larger screens, and it will probably move into the mid range with the 5C. Or something. Then add some iwatch or accessories which can only be used with an iPhone - the kind of addition that works better with vertical markets - and I can see apple growing to 30-40%. As it is in richer countries.

The trick for Apple is keeping the brand while moving both upmarket with top end phablet and mid market with the 5C/plastic form factor.
Edited by asdasd - 7/1/14 at 4:31pm
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post #11 of 24
Quote:
Originally Posted by Davewrite View Post

estimate of iOS installed base of 500m to 750m.

 

It is REALLY, REALLY hard to guess how many devices are out there...

 

Just trying to guess how many devices are supported by iOS 7 is daunting... But I'd say they probably sold some 600 million devices so far that are compatible with iOS 7, so it can be safely assumed a vast majority of these devices are still in use. That number does not include those devices that aren't compatible with iOS 7 but are probably still in use. (I still use my iPad 1st Gen. on a daily basis). The 4th Gen. iPod touch sales were fairly close to the iPhone's up until the iPhone 4 was released, so there are probably quite a few of those still in use.

 

So if I had to take a stab at it, I'd say around 600-650 million iOS devices in use today.

Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #12 of 24
Are they giving windows phones away for free in Europe? I know of no one here with a windows phone. Some with Android and most with iPhones of different releases.
post #13 of 24
Argh! Grammar! Please fix the title of the article to LEAD not leadS...
post #14 of 24
The new larger screen iPhones should knock the wind out of Galaxy S sails. Almost everyone I know who bought a Galaxy S would have preferred an iPhone but wanted the larger screen.

People who buy Galaxy Grand, Galaxy Mini, and other such cheaper Samsung lines are those who don't want to spend much money and wouldn't have bought any iPhone.
post #15 of 24
The screen might be one reason. One more important reason is Apple's pricing policy. The 32 GB iPhone model in GER is roughly 800 € which is 1093 $, whereas the S5 starts at 555 € and can be upgraded with memory.
Especially most women oddly enough seem to think that all this is too expensive for phones anyway. But since their men buy the Samsung for the tinkering and price aspects, entire families end up with the Samsung products.
Since family size and spending money are negatively correlated this trend imo will continue if Apple continues its pricing policy.
Edited by MaxSKB - 7/1/14 at 11:05pm
post #16 of 24

I would like to add that the price differences also has the effect that several cases of small and mid-sized companies which employ friends and family members of mine recently (during last 12 months) switched to android devices (including the administrative software such as google calendar etc.)

Tech savvy people (nerds) usually run the technical equipment departments and they do not shy away from the buggy android system. They would call it "more flexible". Their advice and the cost factor might have led to this development. 

Since nobody carries two phones around, this also had the effect that the affected people would also switch to Samsung in private (leaving the Apple ecosystem), and making the whole gang exchange iMessage for Threema or Whatsapp. 

Still most adult people and also teenagers prefer iPhones and love to use them but with improving products of the competitors (water resistance, design, quality, etc.) for more affordable prices this might not be the case forever. 

It will be interesting to see if Apple (which imo still makes the better products) is aware and can tackle this.

post #17 of 24
Quote:
Originally Posted by PhilBoogie View Post

I certainly hope they also will sell a 4" iPhone as I'm not in the market for a larger one. Yes, with the same 2014 HW additions, not a 5s with 'simply a new CPU'

A 2014 portfolio made up of new 4", 4,7" and 5,5" would be sweet and make everyone happy.
post #18 of 24
Quote:
Originally Posted by darkpaw View Post

"Overall, Android still control the European market with a 73.3 percent marketshare, compared to the 16.6 percent share for iOS and 8.1 percent for Windows."

Windows has half as much marketshare as iOS? Really?! I doubt it.

This is only anecdotal evidence on my part, but I've only ever seen two Windows phones in the wild, and one of these was owned by the guy I sat next to at work.

 

I see a lot of Window Phone devices in London (possibly because they're so brightly coloured). Not many people want a Windows Phone device per se but the Nokia brand is still strong.

 

Window Phone does best where Nokia loyalty is highest. Check out the stats for Italy, for example.

post #19 of 24

Apple is clearly winning against the S5 despite the smaller screen size of the iPhone 5s. To meaningfully increase their market share however in mature markets they need a lower priced phone. Many were disappointed that the 5c was not that device, but to have introduced the 5c at a lower price point last year would have decimated margins and made it harder the sell the 5s, a phone that has and is doing very well.

 

What Apple needs is a lower priced mid range model to attack market share, while still maintaining a premium model to appeal to their traditional fan base and keep margins up. To do this they need something to differentiate the two ranges,

 

How about screen size! It all makes perfect sense. With screen size as a differentiater now they can afford to be more aggressive on the price of the entry level phone(s) without fear of eating into sales of the premium models:

 

entry level phone: smaller screen to differentiate. ? both in the 5c case as a further difference?

4"  A6 processor, no touch ID (i.e. iPhone 5c), sold for the same price as last years 4s or less i.e. around $400 for 16Gb

4" A7  with touch ID, metal etc (iPhone  5s from last year) $550 for 16Gb

 

premium phones:

4.7" A8 iPhone 6 $700 32Gb

5.5" A8 Phablet $$$$$!

 

IMO a $400 16Gb 5c would be a killer product with which to attack the mid priced Android market! There would be a bit of a jump between the $550 phone and the $700 one but many people would find it hard to resist the bigger screen IMO.

post #20 of 24

hate being a nitpick, but he title is a bit misleading: "Apple's iPhone 5s and 5c leads in Europe, but platform mix rises with Samsung's Galaxy S5 debut"

 

The original KW press release, Galaxy S5 attracts some Apple customers in Europe, on the other hand states:

 

Quote:
The latest smartphone sales data from Kantar Worldpanel ComTech reveals that the new Samsung Galaxy S5 was the third best selling smartphone in Britain during May, lagging behind its older iPhone 5S and 5C rivals.

 

not in EU5.  Android still accounted for 75% of smartphone OS sales while iOS had only 16.5% in EU5 ending 3-month/May 2014. Apple smartphone sales is higher in Britain:  Android 58.6% vs iOS 29.4% -- definitely not representative of EU5. Then it goes on to state that the overall iPhone to Galaxy conversion rate in the European market:

 

"... However, among those who did buy the Galaxy S5 across the five largest European markets, 17% switched from Apple. ... "


The switching rate in Britain is 26% according to a recent Guardian article

 

"Apple users are losing patience waiting for a larger-screened iPhone. New data showing that 26% of British buyers of Samsung's Galaxy S5 in the three months to the end of May switched from the iPhone - compared to 12% the year before, according to Kantar ComTech's Worldpanel."

 

So let's stick to either Britain or EU5; it's confusing to parse the article.  


Edited by tooltalk - 7/2/14 at 9:13am
post #21 of 24
"In general, consumers buying the Galaxy S5 were primarily attracted by its large screen size,"

In general, and with a little digging, I've found the only arguement Android flagship buyers have is "it's not Apple" as opposed to any genuine or rational reason (like poorer performance, poor software design, getting software later etc.).
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post #22 of 24
Quote:
Originally Posted by darkpaw View Post

Windows has half as much marketshare as iOS? Really?! I doubt it.

 

It's not Windows Phone but Nokia that is the driving force behind those numbers. Nokia like Apple still has a very large number of loyal customers, my self included. I have had a new Nokia phone every year since my first one in 92'. I also have one of the largest private collections of Nokia phones in Switzerland, which has even been visited by Nokia executives and featured in some of their litterateur. I've even received a few free phones from them including my latest Nokia 1020 which was a get well present from the vice president of marketing. I have been involved in many of their market research projects, In which I received phones to test out and then notate my experience, not only that but I've been an active beta tester on their development site for almost 15 years now. To say that I am an uber fan doesn't even scratch the surface. Though I'm not sure what's going to happen now that the company is owned by Microsoft, though I don't think it will matter as long as they keep producing products that I like. Windows 8, though not as popular as iOS or Android is still a good mobile OS. I like it's simplicity, speed and the tight integration the OS has with OneDrive. All phones can access cloud storage but the experience has always been as if it was an after thought, my Nokia 1020 has been absolutely pleasure to upload or download whatever I have in my cloud. Especially photos, not only are my photos uploaded to OneDrive every time I click the shudder but the technical detail as well like stop speed, ISO, lighting, GPS location, etc, even the RAW image file is uploaded automatically. The online photo gallery is also the best I've seen thus far. Even Nokia's first dabble with tablets was a good one, the Nokia 2520 is a pretty wonderful little gadget, with 12 hours of battery life on it's own and almost 16 when connected to the keyboard case, it's truly an all day computer and has probably the best camera found in a tablet today. The best part, it looks like a big version of my Nokia 1020, really cool. 

 

I know no one wants to hear about my experience with a Windows mobile but I just wanted everyone to know that their are company's besides Apple that do try very hard to make their products the best that they can. Though I'm still very upset that they discontinued my favorite mobile OS of all time, Meego's, such a great system not to mention a wonderful phone that ran it the Nokia N9 and of course my favorite phone of all time the development version of the N9, the Nokia N950. Hands down the best of the best and I would love if Nokia took my 1020 and put the same keyboard on it. I have written may letters to them on the subject and have even pledge a large amount of money for a custom version, I want this more then a 20 carrot diamond ring.

 

The Nokia 950 in all it's glory

 

 

Why aren't there anymore good phones with keyboards, virtual keyboards are just okay but can never match the speed or accuracy of a hardware one. I hope Motorola's Droid 5 is good because I have been waiting forever a decent one. I donated to the Neo900 project and will probably get one of the first batches but it's still a dinosaur and not eve close to the performance I'm looking for. I've been in contact with Jolla about the possibilities of making a version with a keyboard, though they have several prototypes I doubt anything will come of it.

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post #23 of 24
To Relic: I once saw a colleague using something like a Nokia 950 years before the iPhone, and it was the one phone that tempted me, but I didn't bite. I liked the flip-out keyboard.
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post #24 of 24
Quote:
Originally Posted by Benjamin Frost View Post

To Relic: I once saw a colleague using something like a Nokia 950 years before the iPhone, and it was the one phone that tempted me, but I didn't bite. I liked the flip-out keyboard.

 

Before the iPhone, that would have been a Nokia Communicator. I used them almost exclusively for many years. The best one being the 9500 but the best looking was the E7, hands down. Though technically not a Communicator for all intents and purposes it was one

 

When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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