This ad makes me giggle because of the reality Samsung would have us placed into vs what we currently have, allow me to elaborate...
Users must own a secondary battery, which they also must remember to charge, and whose lifespan is far below the charge cycle count of a typical iPhone 5S battery. When the battery hits rock bottom because Android is such a power-hungry turd, having to drive all those wasted pixels on 2HD or UHD screens, you then have to interrupt everything you're doing on the device, shut it down, fiddle with taking it apart in a public place in order to insert the second battery, then wait for the turd to restart (hoping it doesn't erase all your data on restart), only then to discover after the arduous reboot cycle, that you forgot to charge your secondary battery and have 5 minutes of juice remaining, then you go join your fellow pole hugging brethren at a Samsung charging station.
We already get great battery life thanks in part to the battery technology and well-optimized iOS, but for the times we really play hardcore on our devices, we go out and buy a mophie battery pack. When the time comes that our devices need some pick-me-up, we simply plug in a cable (or throw on an external case), and continue about our merry way, without having to take apart our device or restart it and skip a beat, or two, or three if your blood pressure beings to boil over after cracking the band-aid case of your S5 while opening it. Then we just walk right past the pole huggers at the Samsung station waving with a cheeky grin and exclaim "I'm going to the bar for a Gin".
Edited by MagMan1979 - 7/5/14 at 12:02pm