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Apple hires sales director of Swiss watch maker TAG Heuer for anticipated 'iWatch' launch - Page 3

post #81 of 126
Quote:
Originally Posted by SpamSandwich View Post

h5BB968C7

 

I thought fat-cats had nicer watches :lol:

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #82 of 126
Quote:
Originally Posted by Relic View Post
 

Aaaawwwwhhh, I hate cats!

 

cat + cheap watches > high-tech concept watch porn for geeks

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post #83 of 126
Quote:
Originally Posted by Bobleh View Post

Apple would never promote its products as Swiss made. Swiss products envoke quality and tradition, while California's products are high-tech, cool and revolutionary.

iWatch will be yet another Designed in California revolutionary product changing the watch landscape and making many of the Swatch watches (not the luxury range which has primarily a status symbol function) feel like Kodak cameras of yesteryear. A big wake-up call in the watch industry is about to happen.

Your knowledge of Swiss watches and why they are famous world wide seems to be very limited.
Ask Casio how it went with their first smart watches.

If apple wants to stand out from the wearable "craze" which is very much Reminescent of the Japanese watch makers in the 80s and 90s, then it NEEDS to stand out.
The only way to really stand out is to merge swiss made with California technology.

Luckily Tim cook seems to know that and hired as much talent as he could from there. Believe me: Swiss managers are darn expensive, and probably our knowledge is limited only of the top hires.

Swiss made, though, means swiss made. And there is no way around it than manufacture it in Switzerland. Laws here are very strict about it. So it's hard for me to believe that a "Swiss assembled" watch will be made. As it cannot be labelled as Swiss made.

Ah, swatch group, the one that some criticize, makes 70% of the mechanisms in Switzerland, also for other brands (except the really hand crafted ones pretty much every one else uses swatch made mechanisms, including Hublot).

So, basically, apple NEEDS to talk with the watch makers.
Someone might remember the reaction of the Swiss watch makers when they copied the design of the iconic railway watch on the iPad? No fanfare, no court. Settlement and let's get along.
post #84 of 126
Quote:
Originally Posted by gilly33 View Post


Boy was he way way off. What he predicted for the iPhone happened to them. Zune DoA. Was interesting times back then.

 

Amazing how blind some people are willing to be.... 

 

 

Quote:
Originally Posted by MJ Web View Post
 

Hadn't seen this but it's along the lines of what I envision Apple releasing... High concept design.

 

This is more the magnitude of watch I expect from Apple also. More so than any other product, the iWatch will be the new definition of style, craftsmanship, and intelligence.

 

Unlike their phones, Apple will be able to put a huge divide between the top end (as the video shows what could be) and everyday health watch (other mockups we've seen). I would not be surprised if Apple put out a top end at over $1,000. 

post #85 of 126
Quote:
Originally Posted by Relic View Post
 

 

I'm sure Apple's design will be nice but I think it will defiantly look more like a  gadget then a luxury watch. Which is why I'm going to wait a year or so to see what companies like TAG, Vertu and Kairos release. If I'm going to wear a watch I don't want something that was designed for the masses but a watch that is truly beautiful, unique and with enough functionality to be useful. 

 

This is what I'm looking for in a SmartWatch;

 

 

Apple better buy this company before Samsung does!! 

post #86 of 126

Devon Steampunk watch. Very cool watch at $20,000. Imagine limited addition Sir. Jony Ive watches :) 

post #87 of 126
Quote:
Originally Posted by dftabm View Post

What about Liquid Metal? It's not an apple invention/product, apple only licenses it. LM has been used for years in the watch industry, by the Swiss of course.

Unless this lapsed, using LM in watches may still be exclusive to Swatch...

http://www.swatchgroup.com/en/services/archive/2011/swatch_group_signs_exclusive_license_agreement_with_liquidmetal_technologies

...but no doubt apple could strike a deal if it needs it.

You and others have commented on the Swatch Group's exclusive license to use Liquid Metal in its watches worldwide. This is a BIG deal.

As I read about the license, I learned the license was granted AFTER Apple's exclusive license to use Liquid Metal in all electronic devices worldwide.

The watches Swatch produced in 2010 and 2011 might not be considered electronic devices in the way the rumored iWatch will be considered. We all will discover what these exclusive licenses mean in the next few months.

Of interesting note is, Apple continues to extend its exclusive license to use Liquid Metal, but if I remember correctly it has a perpetual right to use Liquid Metal.
post #88 of 126
Quote:
Originally Posted by Richard Getz View Post
 

 

Apple better buy this company before Samsung does!! 

Noooooo, leave my Swissy company alone!

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post #89 of 126
Quote:
Originally Posted by Gatorguy View Post

https://kairoswatches.com/faq/

1) Thanks, but that really didn't explain with an ICON type display. I'd even take a simple pros and cons comparison to the other TOLED display outside of being sunlight readable. I really don't know what static, pre-set icons and colors means. I guess it means it's like a car's dashboard where different icons light up in the same place, but I can't be certain. Does that mean nothing is animated or able to have text outside of simple variations like with a digital clock?

2) The lack of inductive charging because the magnetic fields mess with the mechanical time keeping make me think Apple wouldn't do a mechanical/digital hybrid device. Their issues with a mic on a waterproof-resistant device is also a concern. How important is dictation into your wrist (or a camera, as we've seen on other devices)? I'm not sure there is a good case for it if it affects its ability to be reasonably water-resistant,

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post #90 of 126
Quote:
Originally Posted by Relic View Post

Noooooo, leave my Swissy company alone!

Samsung already owns a Swiss watch company.

Haas & Cie.

http://www.swccorp.en.ecplaza.net/about.asp
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post #91 of 126
Quote:
Originally Posted by Relic View Post

Cool video, yes Breitling, Rolex, Tag, Omega, etc. make very attractive watches that are intended for fashion, their largest sellers though are still the practical models. I think I mentioned before that my sister is married to a very lovely man who works for Omega, anyway their largest selling line is the Speedmaster Series, a watch that I've even seen on bus drivers. Though for me personally and God forbid my brother in law finds out, I still think the Monaco line of watches from Tag are still the most attractive men's watches around. If it had a transparent LCD overlay with Googles Watch UI on top, oh my gosh, there probably wouldn't be a price that would prevent me from buying one.


Could you imagine this



With an unobtrusive and elegant computer UI that only shows itself when you need it or a from a notification




Oh baby, makes me hot just thinking about it.

I'm wearing this, right now:-

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post #92 of 126

Best watch is the good old TIMEX . RELIABLE AND DURABLE

post #93 of 126
Quote:
Originally Posted by pinolo View Post

Your knowledge of Swiss watches and why they are famous world wide seems to be very limited.
Ask Casio how it went with their first smart watches.

If apple wants to stand out from the wearable "craze" which is very much Reminescent of the Japanese watch makers in the 80s and 90s, then it NEEDS to stand out.
The only way to really stand out is to merge swiss made with California technology.
I would tend to disagree here. Being Swiss made just lumps them into the same pile as all the other Swiss manufactures. Beyond that good watches use to be made in the USA, it isn't impossible for that to happen again.
Quote:
Luckily Tim cook seems to know that and hired as much talent as he could from there. Believe me: Swiss managers are darn expensive, and probably our knowledge is limited only of the top hires.
Switzerland is a very expensive place to do business. Even the base labor rate is sky high compared to the rest of the world.
Quote:
Swiss made, though, means swiss made. And there is no way around it than manufacture it in Switzerland. Laws here are very strict about it. So it's hard for me to believe that a "Swiss assembled" watch will be made. As it cannot be labelled as Swiss made.
Interesting because just about all products these days source materials from different countries. There would have to be some sort of percentage of acceptable non Swiss parts in a product.
Quote:
Ah, swatch group, the one that some criticize, makes 70% of the mechanisms in Switzerland, also for other brands (except the really hand crafted ones pretty much every one else uses swatch made mechanisms, including Hublot).

So, basically, apple NEEDS to talk with the watch makers.
Someone might remember the reaction of the Swiss watch makers when they copied the design of the iconic railway watch on the iPad? No fanfare, no court. Settlement and let's get along.

I'm not sure they need to if the watch is electronic. If it has any sort of conventional mechanism then yes they need to talk.
post #94 of 126
Quote:
Originally Posted by Relic View Post

Noooooo, leave my Swissy company alone!

Swissy? IPad spell check doesn't handle that one!


Given that why wouldn't you want Apple to do business in Switzerland? For the most part the companies Apple buys end up doing far more under Apples management and access to cash then they could do alone. This is why companies seldom fight a buyout by Apple as opportunities expand when brought into the fold.
post #95 of 126
Quote:
Originally Posted by Jetz View Post

Hmmm yes. I flew military aircraft for a living. Didn't meet a single guy wearing a Breitling. I think i'd prefer my jam resistant, ftequency hopping, long range radio in my seat pack.

Good on Breitling for that marketing that makes people think their buying kit that fighter pilots have.

This is one of the sad aspects of high end watches, marketing that has not basis in reality.
post #96 of 126
Look at the Tag Tiger Woods rubber band square surface watch from 2010. If I was trying to do something that appealed to sport/health consumers with Apple tech I might look at that concept.
post #97 of 126
Quote:
Originally Posted by Jetz View Post

Do you also avoid friendships with anybody who drives a BMW?
Not at all. Given that I only know one person well that regurally drives a BMW! She is married so it isn't a relationship that can develop.

However your question is interesting because BWM does build functional cars that aren't technology dinosaurs. Their cars can actually be affordable and appeal to a wide array of owners. Contrast that with high end mechanical watches that are technology dinosaurs, are unreliable and have a very limited appeal.
Quote:
Indeed, the same argument can be made of anybody who owns Apple products.  After all, a Windows PC and an Android phone can do the job just fine.  So why do you own an $800 iPhone and a $1200 Macbook?
That is an interesting question because I've gone both ways here. That is I've built many Linux based machines and have a Mac and an iPad both of which I use regurally.
Quote:
Personally, I avoid people who are judgemental.  They always think they are better than everybody else.
It is more a question of life experiences rather than being judgemental. The problem is people who wear these high end watches often, probably 99.9% of the time, do think they are better than everybody else. It's an attitude I want nothing to do with. So yeah if I see a high end watch on somebody's wrist then yeah it sends up red flags.
post #98 of 126
Quote:
Originally Posted by wizard69 View Post

 Beyond that good watches use to be made in the USA, it isn't impossible for that to happen again.

 

It's already happening, your President wears a watch from this company, it was a gift from some of his bodyguards.

 

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post #99 of 126
Quote:
Originally Posted by wizard69 View Post

Contrast that with high end mechanical watches that are technology dinosaurs, are unreliable and have a very limited appeal.
 

 

Highly reliable and with care able to last hundreds of years, these watches are designed to become family heirlooms.

 

I've got a 1967 Rolex, picked it up, wound it and it started working after sitting in a box for twenty years.

 

It's all about the craftsmanship that goes into them, in a largely throw away society some people still appreciate things made to last.

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post #100 of 126
Wizard is just a grumpy person, I hate this and that, if it doesn't come out of a Foxconn factory it isn't worth a look. He just needs a hug.
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post #101 of 126
Quote:
Originally Posted by pinolo View Post

The only way to really stand out is to merge swiss made with California technology.

I agree. Expertise of Swiss watch manufacturers in design, manufacture and marketing of wearable devices is indeed an important ingredient for Apple and their technology. I will, however, argue that iWatch will be marketed as Designed in California as it is Apple who is adding the most value in the form of a revolutionary concept, unique and exciting use cases and one-of-a-kind app ecosystem.

I will also argue that the difference between a watch and iWatch will be the same as between a record player and the iPod. The iPod's sound is worse but it can do so much more! Note that iPod is an iconic music player yet it is not in any way associated with any hi-fi brand. Its thousands songs in your pocket, high portability and iconic design add so much more value. Likewise, iWatch (as with every new Apple product category) is likely to offer such exciting use cases and features that it won't need in any way association with Swiss watches. On contrary, I think Apple will be highly critical of Swiss manufacturers as they have failed to innovate, do not appeal with their products to younger generations and as such can cease to exist in the future or become a niche.

As to what it is that will make iWatch stand out, in my opinion it will be 3 things:

1. Largest screen ever seen on a wearable device
2. Highest number of sensors ever seen in a wearable
3. Game changing apps and ecosystem based on body-machine interaction and always on hand device


Thanks to the large number of sensors, the resulting interaction between software and body will be game changing. Furthermore, decades old truth - software is king. And software absolutely dictates a screen large enough to allow easy reading and understanding of data and context. If you've seen Android wear and the put on your prescription glasses, swipe to death and still be lost interface, you know what I mean. Of course, all of this packaged in a-must-have Jony design with little resemblance to a watch. Cue an iPhone-like game changer.
post #102 of 126
I already have trouble wearing a wristwatch in the summer because I sweat a lot. How warm is an iWatch going to be?!!
post #103 of 126
Quote:
Originally Posted by Relic View Post

Wizard is just a grumpy person, I hate this and that, if it doesn't come out of a Foxconn factory it isn't worth a look. He just needs a hug.

You are right about being grumpy, I blame that in part on running iOS beta on my iPad. It will be great if they every get the bugs out! For some reason it likes to crash on the Appleinsider forums too. Oh and spell check is actually worst then in iOS7!

As for hate that isn't the case at all, I'm very amendable to Linux and other hardware. The thing is if I had the money required to buy some of these watches I wouldn't waste that money on a watch. Instead ID take a vacation to Thailand, Jamaica or maybe Switzerland 1wink.gif. I'm just not sure I could handle all the cheese in Switzerland, I might have to leave early. In any event it is about priorities, I simply don't have a desire to spend outrageously especially if it feeds ones vanity.

As for the technology, I do find it interesting probably because of my mechanically oriented mind. For people in the US following this thread I'd like to point out that there is an interesting watch and clock museum in southern PA that is worth a look if you are in the area. I think people confuse my lack of interest in the high end watch business as a sign that I'm very pro Apple. That isn't the case, while I find the technology interesting I've never been driven to wear a watch. I actually tried it a few times and gave up, I'm just not a jewelry type of guy I guess.

As for a hug well I never turned one down! However lately hugs have been few and far between, it is like a barrier as wide as the Atlantic between you and me right now.

In any event I thought this thread was all about what is up with iWatch yet we seemed to have detored into arguments about old Swiss watches! The funny thing is the last two days I've bern going over the idea that Apple isn't working on a watch per say but rather a communicator you wear on a shirt much like as seen in old Star Trek flicks. I just have to wonder if bio monitoring can be done from there.
post #104 of 126

iYawn!

post #105 of 126
Quote:
Originally Posted by leavingthebigG View Post

I just watched the CNBC video clip of Biver speaking about the new Apple hire. It is amazing that he would go on international television to announce his lost the very next day after the loss had occurred. I do not understand his motives with any of the interviews he has had about Apple's iWatch. All he has done in my opinion is add more fuel to the fire of Apple's mystery smart watch.

On another note. From the associated March 28th article...

It is "conceivable that they [Apple] would be interested in developing a type of hybrid with some type of mechanical aspects...the Swiss watch industry is very adept at metallurgy," said Patek Philippe president Larry Pettinelli.

Liquid Metal anyone? Liquid Metal?

 

Interesting...a hybrid is what I surmised. 

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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post #106 of 126
Quote:
Originally Posted by Sacto Joe View Post
 
Quote:
Originally Posted by Sacto Joe View Post

Something Horace Deidu says in this interview makes me think Apple may be about to do something really different. http://www.asymco.com/2014/07/02/apple-lessons-in-self-destruction-richard-gutjahrs-blog/#disqus_thread

What if it's not a watch, but a watch band? What if Apple is doing is MARRYING the old and the new? They probably will offer a "watch" to go with the band, but what if you can also just get the band and put your own watch on it?
 
Quote:
Originally Posted by Relic View Post

Yeah, see that falls a little to much on the gadgetry side for me and something that I wouldn't wear personally, I guess maybe a little too young for my taste. I know my kids will go gaga over something like that though, which will probably be Apples target group anyway, young teens to mid twenties. With of course the exceptions, like wearing one during exercise but to be honest Timex and Garmin sell some pretty great workout watches with all the bells and whistles like heart monitor and GPS trackings for less then 150 bucks with batteries that pretty much last forever. So it might be a hard sell for Apple if their going to charge 300 for theirs and require an iPhone to get a GPS signal.
We don't know how much Apple will charge. Also, IMHO, it will have various types of bands, as I said to SolipsismX above, from the expensive (silver, gold, platinum) to the inexpensive (colorful plastic).

 

Dead on arrival. It would have to be leather.

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post #107 of 126
Quote:
Originally Posted by Relic View Post
 
Quote:
Originally Posted by SpamSandwich View Post

h5BB968C7

Aaaawwwwhhh, I hate cats!

 

 

No need for cattiness on this thread. 

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post #108 of 126
Quote:
Originally Posted by Relic View Post
 
Quote:
Originally Posted by Richard Getz View Post
 

 

Apple better buy this company before Samsung does!! 

Noooooo, leave my Swissy company alone!

 

I was sad to see Federer lose yesterday. He is easily the most sublime tennis player I have ever had the good fortune to see.

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- African proverb
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post #109 of 126
Quote:
Originally Posted by hill60 View Post
 
Quote:
Originally Posted by wizard69 View Post

Contrast that with high end mechanical watches that are technology dinosaurs, are unreliable and have a very limited appeal.
 

 

Highly reliable and with care able to last hundreds of years, these watches are designed to become family heirlooms.

 

I've got a 1967 Rolex, picked it up, wound it and it started working after sitting in a box for twenty years.

 

It's all about the craftsmanship that goes into them, in a largely throw away society some people still appreciate things made to last.

 

I have a Seiko, the watch that Archie in your video really loves, that has lasted me decades. Just as elegant as a PP. Think it cost about £40.

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post #110 of 126
Quote:
Originally Posted by Benjamin Frost View Post
 

 

I have a Seiko, the watch that Archie in your video really loves, that has lasted me decades. Just as elegant as a PP. Think it cost about £40.

 

Not quite, unless you have one of these:-

 

 

Which would cost you a lot more than 40 quid.

 

What happened in the seventies and eighties was that cheap quartz watches almost killed the established Swiss watch industry, a parallel could be drawn from what happened to Apple in the nineties when Microsoft powered cheap PC's almost wiped them out.


Edited by hill60 - 7/7/14 at 4:43pm
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post #111 of 126
Quote:
Originally Posted by gilly33 View Post

The iPhone was destined to bomb as well. The prestige watch heads better be careful. Might find their predictions falling flat a few years from now. The Swiss made watch was future tech at one time. Life and technology thankfully moves on. I'm all down for an Apple made smart watch. Nothing worth doing doesn't come without a few naysayers.

Hmm... I could see this effort from Apple (and efforts from Google, maybe even Microsoft) hurting brands like Swatch, Casio, Citizen... maybe even Seiko, Tissot, Edox... But above that, we are talking different market with different focus, purpose, symbolism. I mean, my everyday Casio Edifice is better than many high-end mechanical watches in many ways - it is accurate down to around 1 sec per 6 months (surely by accident, not by design... but still), has 10 years battery life (low maintenance), solid stainless steel case and band, crystal glass... and with all that, it is only exactly what it is, NZ$150 Casio Edifice watch.

When someone invests into XY thousand $ watch, it is not for practicality of it. It is for status symbol, pleasure in knowledge of owning it, tradition in some cases. It is something you plan to leave to your children and grandchildren. It is not just a watch, it's... everything but a watch.
post #112 of 126
Quote:
Originally Posted by nikon133 View Post

Hmm... I could see this effort from Apple (and efforts from Google, maybe even Microsoft) hurting brands like Swatch, Casio, Citizen... maybe even Seiko, Tissot, Edox... But above that, we are talking different market with different focus, purpose, symbolism. I mean, my everyday Casio Edifice is better than many high-end mechanical watches in many ways - it is accurate down to around 1 sec per 6 months (surely by accident, not by design... but still), has 10 years battery life (low maintenance), solid stainless steel case and band, crystal glass... and with all that, it is only exactly what it is, NZ$150 Casio Edifice watch.

When someone invests into XY thousand $ watch, it is not for practicality of it. It is for status symbol, pleasure in knowledge of owning it, tradition in some cases. It is something you plan to leave to your children and grandchildren. It is not just a watch, it's... everything but a watch.

Edifice are pretty good, if only we had the radio signal in Oceana so it could set itself.
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post #113 of 126
Quote:
Originally Posted by hill60 View Post

I'm wearing this, right now:-


Oh I'm sorry Hill60, I just saw your post. That's a really pretty watch, I've always liked the Seamaster Aqua Terra.
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post #114 of 126
Quote:
Originally Posted by hill60 View Post

Highly reliable and with care able to last hundreds of years, these watches are designed to become family heirlooms.
It took a couple of days but I just realized how this is so similar to the machine tool industry. A quality machine tool built a century ago can still be extremely functional however it won't have the fancy CNC controls and other electronics on it (unless retrofitted). A good machinist can still make use of such a machine tool and frankly many run fine businesses with such tools. However a rather larger majority of business these days would opt for CNC based machine tools as the more modern way to get work done.

Is one businessman wrong and the other right here. Obviously not as each has his own goals, abilities and customer's.
Quote:
I've got a 1967 Rolex, picked it up, wound it and it started working after sitting in a box for twenty years.
I don't even have a watch in the house and haven't had one for atleast 20 years. Now I tried wearing a watch or two around my teen years but could never get into it.
Quote:
It's all about the craftsmanship that goes into them, in a largely throw away society some people still appreciate things made to last.

The problem here is that craftsmanship still goes into lower end watches. You don't need to spend $20,000 to get a watch that lasts. Repairability is another thing but honestly I don't expect iWatch to be highly repairable. This is mainly due to the integration and micro electronics required to effectively offer up all the rumored features.

In general this is the sad thing about electronics these days. Often a repair entails pulling a board and throwing it out. It isn't a question of not being made to last but rather an artifact of the technology as it often costs far more to repair a board than it costs to make a new one. If some of the rumors become reality about the extent that Apple is going with iWatch electronics repairs will be boards at a time if they support repairs at all.
post #115 of 126

The iWatch as articulated by the rumor mills is still a solution in search of a problem. The goofy renderings that morph the iPhone into a watch are particularly humorous. It would be like rendering early automobiles in the shape of a horse but with wheels instead of legs.

 

Traditional watches are for most people, other than say divers and pilots, mostly personal jewelry products. As such their functionality is secondary to their beauty. There are already electromechanical watches on the market that have touch screens and multiple sophisticated features like altimeters, thermometers, and compasses, see Tissot P Touch. Would an Apple watch simply extend what a P Touch does with data and additional sensors? Would that make anyone want to buy it? I'm not so sure.

 

I'm sure you can fabricate use cases for what an iWatch product might do, but that's exactly the wrong way to go about solving a problem - to define a solution and then try to figure out how to rationalize its existence is completely backwards. If Apple builds a wearable technology device I'd imagine that they had some very clear use cases to drive the creation of the product well before they envisioned what it should do and look like. 

 

The iPad wasn't a proof of concept. It was started years before the iPhone work was started and it already had a list of use cases inherited from the Newton and other prior attempts at computing devices in that general form factor. The iPad also had an overwhelmingly clear set of things that it was either enabling, enhancing, or replacing. The first time I saw Steve Jobs holding the iPad I immediately saw stacks of printed books, magazines, newspapers, and record collections disappearing and being replaced by the iPad. I immediately recognized how immersive the browsing experience would be with a big screen device cradled in your arms while sitting on a sofa or park bench. The iPad clearly replaced,  enhanced, and simplified some very fundamental use cases in a way that the iPhone and iPod Touch could not. The big screen made all the difference. Goodbye stacks of magazines and newspapers.

 

So, when I consider the iWatch I keep asking myself "what fundamental and life changing use cases does the thing address?" If it's just another toy like most of the other wearables are, or just another piece of jewelry, or just a minor tweak so I don't have to dig my phone out of my pocket (the pain, the insufferable pain!) then I'm scratching my head about why Apple would bother getting into the market. On the other hand perhaps Apple has envisioned use cases that I have not even thought about. That's why I'm not totally blowing the concept off, because I trust Apple wouldn't bring something to market that doesn't have any redeeming value beyond techno-lust and playtime gadgetry. Let's see what they come up with.

post #116 of 126
Quote:
Originally Posted by Chipsy View Post


You are right, they also offer you the choice of an ICON Type Transparent Display (Static icons, Numbers & English text only). But I imagine that option will probably only support Kairos OS and not Android Wear. It's indeed hard to find any info about it, but since it only supports static icons it looks like it would be a more primitive type display (but probably more power efficient though). Maybe something like transparent e-ink.
edit: typo

With my limited understanding of e-ink, I believe it would not be possible to have a transparent display.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #117 of 126
Quote:
Originally Posted by hill60 View Post

I'm wearing this, right now:-


Do you also have a Aston Martin to complete your James Bond kit? 1wink.gif
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"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #118 of 126
Quote:
Originally Posted by DewMe View Post

So, when I consider the iWatch I keep asking myself "what fundamental and life changing use cases does the thing address?"

That is really the key question, it's all about compelling use cases. But Tim already gave us a big hint at one of the D conferences.

First, if you look at the wrist, there are 3 benefits to a wristworn device:

1. Fashion - visible to all, it allows for a personality statement
2. Convenience - always visible to you, it allows for immediate viewing/access to information/controls/features
3. Body measurement - directly touching your body/skin, it allows to measure your body functions


Fashion - it has been done thousands of times before and though I am sure Apple can innovate here and bring its unique hardware+software touch (how about a band made of flexible display, allowing for custom skins instead of changing physical bands?), I think fashion alone does not justify a new Apple product category

Convenience - Warmer. Again, done many times before but still with room to innovate. Cue payments, personal identification and the Disney Magic band which Disney (connected with Apple through the board room just as Nike is!) already employs in their Orlando park (there is a great article about it in PC World). Again, it's starting to be intriguing but such product would still not fully make "a significant contribution" which would justify a new Apple product category - the rarest of breeds.

Body Measurement - Hot! Tim said he was most intrigued by the possibility of a wearable device to change one's behavior. If you think about it, our always connected devices tell us million different things from your stocks value, weather in Rio, current news from Asia. But none tell us anything about the most important and priceless thing in our life - our health!

I believe fitness, health and sleep monitoring will be the main drawing card. For the first time, a person can constantly monitor his/her health, feed the data to his/her physician, get feedback and/or learn to interpret the data with the physician's help and - adjust behavior. Also, there can be a groundbreaking interaction with apps (as already suggested by Apple patents). Let's say my calendar for tomorrow morning is clear. I set the alarm for 8 AM. But I fall asleep only at 1 AM and my sleep is interupted several times. The device then (if enabled) automatically changes the alarm to 9 AM as it recognizes based on past measurements you need at least 8 hours of sleep. And the list of possibilities could go on and on.


Conclusion - though we can count on Apple releasing a beatifully designed product with many convenience features (iOS 8 and recent Tim's comments strongly suggest quick contextual message replying and voice messaging), the least explored but potentially the most benefitial uses cases are the ones related to payments, personal ID and mainly health. In my opionin, measuring health and the body-app interaction can brake new grounds.
post #119 of 126
Quote:
Originally Posted by dasanman69 View Post


Do you also have a Aston Martin to complete your James Bond kit? 1wink.gif

 

No, but I have a jar of olives, ice and some gin, vodka and vermouth.

Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #120 of 126
Quote:
Originally Posted by hill60 View Post

No, but I have a jar of olives, ice and some gin, vodka and vermouth.

Don't forget the shaker. lol.gif
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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