Originally Posted by Lorin Schultz
Simplo was able to solve a problem that Samsung and LG couldn't?
Happens all the time! That is why you often see large firms stumble often due to "professional" manager's being decoupled from the technology they are managing. I don't even know if this is true however as a company working with the same vendor's all the time can lead to problems for both the seller and the buyer. I'm glad to see that Apple is agressive in searching out for the most capable suppliers.
Since I don't know anything about manufacturing I don't know who any of the players are, but I've never heard of Simplo while Samsung and LG are obviously household names.
Doesnt matter really. Pick up a large phone book from any sizable city in the USA and you will find all sorts of manufacture you have never heard of. Companies like Ford have huge supplier lists that are world wide, each of those suppliers has its own list of suppliers, often the chain can be very deep.
Of course, the only reason I recognize the latter two names is because of their large selection of consumer products, so that may explain why I've never heard of Simplo, but it seems hard to imagine that the heavyweights, with their huge pools of resources, couldn't solve a battery issue while a company an average Joe like me has never heard of could.
Again it happens all the time, size is often a disadvantage when it comes to being competitive. It isn't just the overhead or the professional managers (mentioned above) either. Often a winning solution comes down to one guy waking up from a dream saying that is it. It is at times funny but many solutions to problems come after a good night's sleep.
Is this just a case of my ignorance of manufacturers skewing my perception, or does it seem implausible? Is Simplo especially well-equipped for battery manufacturing?
World wide id have to say there are probably hundreds of different battery manufactures out there. The vast majority of these manufactures employs at least some custom tech in their manufacturing systems. It isn't like you go out and buy generic battery making machines and have a hope at being competitive.
If you look at other industries there are basically two types of injection molding job shops out there. One that just wants to run your mold base with as little engineering effort as possible. The other would be more technically gifted manufacure that can work with you to solve problems, suggest improvements and otherwise be a partner in your success. Even at the technically capable companies, abilities change as the technical staff comes and goes. Different guys embrace their work in different ways, as such unique solutions often come down to having the right person on the job at the right time.
Speak from experience here working at the lower levels of the food chain often your bigger customers can be ruthless in not tolerating delays. A project can often be moved to a different vendor due to delays of only a few days or in some cases hours. Often it is do or die when it comes to making a big customer happy. I've seen job shops loose customer's due to a machine break down that had nothing to do with the ability to actually manufacture a product but rather the product was just late due to a functional glitch.
It is a dog eat dog world.