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Apple and IBM join forces in landmark push for iOS in enterprise

post #1 of 247
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Tech giants Apple and IBM on Tuesday announced a new partnership that looks to revolutionize mobile device use in enterprise with customized apps and services for iPhone and iPad.




As part of the new partnership, an extension of IBM's MobileFirst initiative dubbed "IBM MobileFirst for iOS," IBM has developed more than 100 native iOS apps and services tailored to the needs of multiple industries. When the program goes live, Apple will introduce a new AppleCare tier designed specifically for enterprise customers.

"iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today," said Apple CEO Tim Cook. "For the first time ever we're putting IBM's renowned big data analytics at iOS users' fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver."

Cook also mentioned in an interview with CNBC that, despite the large marketshare in enterprise, Apple has a huge growth potential in penetrating deeper into those industries. IBM Chairman, President and CEO Ginni Rometty agreed, saying current enterprise mobility usually ends at email and calendaring.

As an example, the pair discussed a prototype app built for the airline industry that is expected to roll out later this year. Instead of current iPad deployments in the cockpit, which replace crew electronic flight bags, IBM will be integrating its networked solutions to offer more accurate fuel estimates for pilots on the ground, saving carriers money on a global scale.



The big news is IBM's MobileFirst Supply and Management program, which supplies enterprise customers with device packages, activation and management services all built around Apple's iPhone and iPad. IBM is also offering hardware leasing options. Backed by iPhone and iPad distribution from IBM, Apple now has a huge advantage in its mobile initiatives for enterprise going forward.

Aside from the tailor-made software, IBM will also offer services like mass device management, security, analytics and mobile integration. The IBM MobileFirst Platform for iOS delivers a holistic end-to-end enterprise solution that includes analytics, cloud storage, security and integration tools.

As part of the MobileFirst for iOS deal, IBM will sell iPhones and iPads with the industry-specific solutions to business clients worldwide.IBM is also making available private app catalogs, data and transaction security services, and a its first-party productivity suite designed specifically for the MobileFirst initiative. Services will have tie-ins with IBM's Bluemix development platform and are to be made available on the IBM Cloud Marketplace.

As for support, Apple provides a special class of AppleCare services to customers that includes 24/7 telephone and email support, while IBM handles on-site repairs.

"Mobility--combined with the phenomena of data and cloud--is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions," said Rometty. "This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM's leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can't imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform."

MobileFirst for iOS and its corresponding services are set for a rolling launch that begins this fall and continues into 2015.
post #2 of 247

Move over Microsoft, Big Blue is back. 

post #3 of 247

This is what MS will end up doing. You heard it here first. :)

 

They will end up being "consultants" where all you have to do is "talk" a good story. Same with HP.

 

Oh well, pretty soon we will all be selling insurance or "sugary" food to each other, anyway! :(

 

Best.

post #4 of 247
Maybe now, Apple will finally have the lion's share of the enterprise market, like Windows of old! It's about time!
post #5 of 247
This is HUGE! I'm eager to see the fruits of this mutual venture in the real world!
post #6 of 247

Given Apple and IBM's relative valuations, I wonder how long before they start to consider either a takeover of IBM or a merger once they've got their heads round Enterprise products and marketing?

post #7 of 247

WOW.

 

This is a BIG deal. iOS already dominates enterprise use (for mobile) over Android, BB and MS. Now they're adding an 800lb gorilla to fill in the gaps and round out their enterprise offerings.

 

I'm also surprised that IBM is going to exclusively sell iOS devices to their enterprise customers.

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post #8 of 247

post #9 of 247
At their first collaborative meeting IBM turned up to the boardroom at 1 Infinite Drive to find welcome pamphlets laid out on the table:

"Welcome, IBM. Seriously."

1wink.gif
post #10 of 247

And you'll see why 1984 won't be like "1984."

post #11 of 247
Quote:
Originally Posted by Eric Swinson View Post

Big Blue is back. 


You mean iBM.

Yes. That's a lowercase "i". 1wink.gif
 


Edited by GTR - 7/15/14 at 3:17pm
post #12 of 247
That sound you hear is Microsoft employees collectively shitting themselves.
post #13 of 247
About that pipeline....Now we KNOW that there WILL BE an iPad Pro!
post #14 of 247
What I love most about this is it comes out just a few days after Microsoft releases a 3,000 word memo from Nadella that's says Microsoft will be all about productivity. lol.gif

Of course the clowns on CNBC claim this is proof that iPhone and iPad sales are slowing. 1rolleyes.gif
post #15 of 247
Quote:
Originally Posted by jungmark View Post

That sound you hear is Microsoft employees collectively shitting themselves.

 

So when do we expect Samsung to team up with Blackberry? Or Microsoft?

post #16 of 247

Hopefully there won't be an iOS/2 Warp

post #17 of 247

IBM is using Apple to get customers onto their own Bluemix Marketplace. iPads are ok for simple business tasks when you are on the go, but the type of services IBM is offering are far more intense than anything you would want to do sitting at the gate waiting for your flight. 

 

Seriously take a look at their website and tell me if any of the services they are offering are something you would expect people use on an iPad.

 

http://www.ibm.com/cloud-computing/us/en/marketplace.html

 

IBM just wants to leverage the popularity of Apple to steal customers from Accenture, HP, Oracle etc. 

 

I don't see any benefit to Apple. They already own the enterprise mobile market. Plus IBM also supports Android in the Bluemix environment.


Edited by mstone - 7/15/14 at 2:52pm

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post #18 of 247

I'm starting to feel sorry for Microsoft. But that's ok.

 

If Microsoft were human, this would be their gang fu**.


Edited by bdkennedy1 - 7/15/14 at 2:33pm
post #19 of 247
Quote:
Originally Posted by jungmark View Post

That sound you hear is Microsoft employees collectively shitting themselves.

Microsoft is actually up slightly after hours. But Blackberry is down over 4%.
post #20 of 247

Ohhhhhhh snap. This is awesome. 

post #21 of 247
I'm confused. The apps from IBM will be available on the IBM app marketplace? Does that mean IBM gets to create an app store and avoid paying Apple the 30% fee?
post #22 of 247
Quote:
Originally Posted by EricTheHalfBee View Post

WOW.

This is a BIG deal. iOS already dominates enterprise use (for mobile) over Android, BB and MS. Now they're adding an 800lb gorilla to fill in the gaps and round out their enterprise offerings.

I'm also surprised that IBM is going to exclusively sell iOS devices to their enterprise customers.

I'm curious to know who all inside Apple has been involved with this. From what I saw on IBM's website a lot of these applications were co-designed by Apple and IBM. Plus it sounds like some of this stuff will be announced this fall. Maybe we will hear about it at an Apple event announcing an "iPad Pro". Hmm...
post #23 of 247

Poor poor Blackberry....can't catch a break.

post #24 of 247
Originally Posted by AppleInsider View Post
Aside from the tailor-made software, IBM will also offer services like mass device management, security, analytics and mobile integration.

 

Microsoft's future just snapped into focus for me.  Because now they have something to copy, and not just in terms of OS look-and-feel.  Now Microsoft has an enterprise competitor to mimic.  And if the IBM + Apple partnership is successful, Microsoft is sure to attempt something just like it.

 

Except for one thing.  Apple is now officially "taken" in the enterprise space.  Who can Microsoft team up with on the mobile hardware side?  Nokia?  Nope.  Already own Nokia.  Plus there's the whole death-spiral thing.  BlackBerry?  Nope.  Death-spiral too.  Oh well.  Microsoft can just write apps for iOS devices, like they already are.  And they can handle the whole enterprise management, analytics, and mobile integration all by themselves.  But, of course, it's too late anyway.  iOS devices already dominate enterprise mobile.  Game over except for the battle for distant second.

 

We'll see who Satya Nadella lays off.  My guess is that most or all of the hardware division will go (some of Surface, most of Nokia) and maybe some or or all of the Windows Phone and/or Windows RT software division(s) will go.  Best to cut your losses and mimic another successful competitor in your newly refocused market.  And that would be IBM.  They dumped all their hardware long ago, even the CNET-darling ThinkPad line.  (But maybe Microsoft will keep Xbox, just because it's finally breaking even and they can point to it as a "hardware success.")

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post #25 of 247
Hell has frozen over.. Crows have turned white.. And Steve Jobs is rolling over his grave.
post #26 of 247
Quote:
Originally Posted by DeeGee48 View Post

Maybe now, Apple will finally have the lion's share of the enterprise market, like Windows of old! It's about time!


Be careful what you wish for. I prefer Apple stays the underdog. It keeps them true to SJ's vision.

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post #27 of 247
Quote:
Originally Posted by GTR View Post

You mean iBM.

Yes. That's a lowercase "i". 1wink.gif

LOL Good one.

This is huge news!
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #28 of 247

Bbbbwwwwuh?... but, but, but you can only do real work on a PC. Macs and iOS are toys for consuming videos and playing dinky mobile games. I’ve heard this so many times it just has to be true, doesn’t it? Why would almighty enterprise want to use toys in business? What is becoming of American business?

post #29 of 247
Quote:
Originally Posted by waybacmac View Post

Be careful what you wish for. I prefer Apple stays the underdog. It keeps them true to SJ's vision.

I don't think Steve's vision was to remain an underdog.

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post #30 of 247

Ohh WOW! I'm stunned. 

post #31 of 247
Hope this is not a rerun of the OpenStep partnership between IBM and NeXT which then was ditched in favor of OS/2 just for IBM to deservedly be back stabbed in return by M$.
Of course it could also be a rerun of the SUN NeXT OpenStep partnership which ended with SUN halfassedly stealing the concepts of OpenStep to cough up half-baked Java and then ditching OpenStep. Or in a better scenario it would end up just fizzling out like the PPC consortium or Taligent...

...all I'm saying: don't count the chickens before they hatch 1wink.gif
post #32 of 247
Editor: The video won't play. Giving all kinds of JavaScript errors.
post #33 of 247
Quote:
Originally Posted by rcfa View Post

...all I'm saying: don't count the chickens before they hatch 1wink.gif

I'm liking this deal even less than Beats.

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post #34 of 247
Quote:
Originally Posted by Jexus View Post
 

Poor poor Blackberry....can't catch a break.

 

Oh, it's a break!

 

Compound fracture, I'd say...

post #35 of 247
Quote:
Originally Posted by Wurm5150 View Post

Hell has frozen over.. Crows have turned white.. And Steve Jobs is rolling over his grave.
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post #36 of 247

Nice.

 

Tomorrow should be very, very interesting for AAPL.

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GOA

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GOA

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post #37 of 247
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Originally Posted by SpamSandwich View Post
 

Nice.

 

Tomorrow should be very, very interesting for AAPL.

Tomorrow?

 

Why wait until tomorrow?

 

Look at AAPL now. Up nicely in AH.

post #38 of 247
Quote:
Originally Posted by Apple ][ View Post
 

Tomorrow?

 

Why wait until tomorrow?

 

Look at AAPL now. Up nicely in AH.

 

Oh, yes it is. Woe unto the shorts.

Proud AAPL stock owner.

 

GOA

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GOA

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post #39 of 247
Quote:
Originally Posted by rcfa View Post

Hope this is not a rerun of the OpenStep partnership between IBM and NeXT which then was ditched in favor of OS/2 just for IBM to deservedly be back stabbed in return by M$.

1) IBM was never involved in OpenStep.
2) OS/2 came out in 1987 while OpenStep came out in 1994.

So what you talk about never happened to begin with.
post #40 of 247

Wow, this is a BIG deal! Apple has already managed to get a very strong foot hold into enterprises by virtue of consumer choice for iOS devices (I still smile a bit at the articles I read several years ago, of CEO's and higher up's demanding their IT guys to work with their iPhones)… but this is going to solidify their position. 

 

And it's incredibly cool how Apple can find common ground with former sworn enemies to competitive advantage: Apple teaming with MS on search, patent licensing, etc, and notably of course, IBM. Hopefully it's not lost on anyone here that long ago, Apple was in for the fight of their life when the Macintosh debuted, and Steve Jobs questioned whether Big Blue would dominate the computer industry. FF 30 years later, now they have a strategic partnership. What could happen next??

 

"Human sacrifice, dogs and cats living together... mass hysteria!" :D

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