or Connect
AppleInsider › Forums › General › General Discussion › Samsung brings premium 'Level' headphone and speaker lineup stateside to battle Apple's Beats
New Posts  All Forums:Forum Nav:

Samsung brings premium 'Level' headphone and speaker lineup stateside to battle Apple's Beats

post #1 of 96
Thread Starter 
Samsung on Wednesday announced the imminent release of its "Level" headphone and portable speaker lineup, which features four premium devices seemingly aimed directly at Apple's Beats hardware.


Source: Samsung


With Apple's $3 billion acquisition of Beats in May, the tech giant gained one of the most popular -- and high margin -- headphone brands on the market in Beats by Dre. Now, arch rival Samsung is getting in on the action with its own mobile-first premium audio lineup called Level.

Launching tomorrow through an exclusive 72-hour deal with online shopping network Gilt, Samsung's product line includes two headphones, one earphone and one Bluetooth speaker.

The top-tier Level Over is priced at $350 and comes packed with 50mm drivers, wireless capabilities, active noise cancellation with four integrated mics, audio enhancing tech and on-board physical control for volume, music playback and voice call functions.

Samsung's Level On is a more compact on-ear design with 40mm drivers and plush polyurethane ear cushions. The On also features a foldable chassis and comes in at $180. The Level lineup's least expensive piece of kit is the $150 Level In, an in-ear headphone that sports a three-way speaker system consisting of with two balanced armatures and a dynamic driver.

Rounding out Samsung's new mobile audio offerings is the $170 Level Box, a Bluetooth speaker with two 56mm drivers with passive radiator, NFC, pairing, on-board controls, built-in microphone for speakerphone duties and a battery capable of a claimed 15 hours of playback.

Level is being marketed by Samsung's mobile arm, which is interesting considering the company usually goes through its audio division for such products.

Comparisons will likely be drawn with audio hardware from Apple's Beats Electronics, makers of some of the most popular mobile headphones on the market. Beats' products are priced above equivalent Samsung Level devices, an example being the $380 Beats Studio Wireless over-ear style headphone.

All four Level products are slated to start sales on Thursday at noon Eastern time through Gilt, which will be offering a special bundle of the Level On and Level Box for $300. Following Gilt, sales will expand to Amazon.com on July 20, Samsung.com on July 21 and select Samsung Experience Shops at Best Buy on July 27.
post #2 of 96
Lol...what a joke of a lowlife company !
post #3 of 96

Lowlife?   For this?  I bet they sounds better than Beats, and if they cost less, well that's good competition.

censored

Reply

censored

Reply
post #4 of 96

LOL...and they still lose. Samsung, do what you're good at, not whatever others do. 

post #5 of 96
Those are gorgeous.

That said- Samsung can die

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

Reply

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

Reply
post #6 of 96
ROTFLMAO!!! Scamsung photocopiers strike again by ripping off Beats design of the Studio and Solo series!

Only this time, they'll have Jimmie to deal with, and based on how he's now gone after Chinese knock-off makers, Scamsung will be in for a WORLD of pain!!!


post #7 of 96
Quote:
Originally Posted by MagMan1979 View Post

ROTFLMAO!!! Scamsung photocopiers strike again by ripping off Beats design of the Studio and Solo series!

Only this time, they'll have Jimmie to deal with, and based on how he's now gone after Chinese knock-off makers, Scamsung will be in for a WORLD of pain!!!


Such blatant thieves.

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

Reply

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

Reply
post #8 of 96

Apple, please develop a smart umbrella, smart candle, smart floor carpet, smart wine glasses and/or smart toilet paper just to let the world see that Samsung will create a copy of whatever you decide to do! /s

post #9 of 96
they're leading by following.
post #10 of 96
When I read about this earlier today I thought it was a new "copycat" product that Samsung brought out after the Apple/Beats deal. I was mistaken. The Level series was introduced back in April, prior to any Beats purchase rumor. The news today was simply that the product will now be available in the US too. My bad.

From an April review:
"The Level Over is clearly the flagship: big, cushiony over-the-ear cans with a padded headband. I found them very comfortable. The outside faces of the headphones are touchpads; you stroke them to change the volume or pause the music. They pair with other devices by NFC (tap to pair), they have active noise cancellation, and they work in Bluetooth lossless Apt-X or wired modes. The headphones have 30 hours of Bluetooth battery life with noise cancellation off.
Samsung made a big deal about its 50mm neodymium driver, which it says provides "more natural" sound. The sound was rich, absorbing, and didn't overly play up the bass. My notes include the words "bell-like" and "crystalline." Are these nice headphones? You bet. Price will be very relevant."
melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #11 of 96
Oh Sammy, what will you do next?

Wait.....
post #12 of 96
Embarassing.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #13 of 96
Ok they look like typical over the ear headphones, except in white. Not sure how they're ripping off Beats...unless the sound quality is crap.
post #14 of 96
Oh good grief samsung. I am not agree with Samsung did. I think the samsung are spying to United States by their samsung smartphone because the North Korea. So I am not to buy samsung products that is final.
post #15 of 96
Soon to be sued by Sennhauser and Sony, never mind the blatant rip-off design from Apple Beats.
post #16 of 96

for innovation sake.. this company must be killed...

post #17 of 96

Apple should start patenting headphone designs...

post #18 of 96

Withdraw all US troops from South Korea.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #19 of 96
They are just friggin' RELENTLESS!
post #20 of 96

probably sound better - not that is saying much.

post #21 of 96
Quote:
Originally Posted by Rogifan View Post

Ok they look like typical over the ear headphones, except in white. Not sure how they're ripping off Beats...unless the sound quality is crap.

I don't get those comments either. Many headphones look like this. I think it's pretty obvious they are not Beats. These look more generic than Beats. Can't wait to see what Apple does to Beats when they reengineer them, tweak the details and up the quality of materials. I think it was $3B well spent considering the three things they got. 500 Beats Employees. 100 Beats Music employees. Iovine, and Dre? And the go to overear headphone Brand. This gives Apple street cred in this space where fashion means everything. Now quality will match the fashion part while Samsung run around town chasing second place.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #22 of 96
Quote:
Originally Posted by MagMan1979 View Post

ROTFLMAO!!! Scamsung photocopiers strike again by ripping off Beats design of the Studio and Solo series!

Only this time, they'll have Jimmie to deal with, and based on how he's now gone after Chinese knock-off makers, Scamsung will be in for a WORLD of pain!!!


That's exactly what I was thinking! They look nice, Oh wait! They look like Beats! Nope there another knock off bu Samsung.
post #23 of 96
I can't wait for Jimmy Lovine to get samsung for this!

Those look like Beats. They look nice! Oh wait there Samsung knock offs. What the hell is wrong with Samsung. They don't know shit about quality and how do you put that into audio. I had a S2 and the quality compared to my iPhone is nothing.

The funniest part is when you see a samsung galaxy in some ones hands while playing music, the speaker is always getting covered by the person's fingers or palm.
Edited by GeorgeiP5 - 7/16/14 at 5:42pm
post #24 of 96
Samsung and Beats are both fashion accessories. Neither is about "premium sound." They're just designed to make the wearer look cool.
post #25 of 96
Simply: Samsung don't understand the consumers perception of a premium brand.

Each time Samsung copy the design of another brand, they're not stealing sales, they're saying "hey this other brand thinks and designs better than we do."

Each time Samsung markets a cheap device, they're not stealing sales, they're saying "we are the brand that sells cheap stuff, we will sacrifice quality to meet a price point"

Luxury and premium goods consumers do not feel affinity or loyalty with that kind of brand. The result is precisely what we see with Samsung in the smartphone market. Lots of sales down the bottom, and relatively weak sales up the top.

A person who walks into a luxury car dealership does not need to concern themselves with the technical minutia of the vehicles. The consumer understands that the marque will not put out a low quality product. People who purchase from Samsung don't have this convenience of confidence, it makes the consumer question the product quality and the more pricy options.
post #26 of 96
Quote:
Originally Posted by Crowley View Post
 

Lowlife?   For this?  I bet they sounds better than Beats, and if they cost less, well that's good competition.

Are you kidding? They're probably made by the exact same company that makes the headphones for beats.

post #27 of 96
People are saying they look nice — and I agree— and then noting they look like they copied from Beats — and I agree — which means those people are saying that Beats look nice — I agree again.

Perhaps there aren't enough people chiming in yet but I distinctly remember during the rumour phase of the Beats acquisition an excessive number of people — although perhaps not the same people — saying that Beats were ugly, hideous and obnoxious looking.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #28 of 96
The face of Level will be one-hit wonder, Psy singing "Gang-nam Style." All the cool kids in Koreatown will be wearing them.
A.k.a. AppleHead on other forums.
Reply
A.k.a. AppleHead on other forums.
Reply
post #29 of 96

And in other news today, Samsung announced the new website www.appleinsidergalaxy.com

 

What else can Samsung copy?  The new GalaxyBMW320i.

 

The Samsung Hershey Bar with Almonds.

 

Why stop copying Apple?  Go for it Samsung!  Copy from every company!

post #30 of 96
Quote:
Originally Posted by BobSchlob View Post
 

Are you kidding? They're probably made by the exact same company that makes the headphones for beats.


So they'll probably be overpriced and have laughable sound quality? Coming from Samsung I can't say I'd be too surprised I suppose.

post #31 of 96
Two broken links in the article? Hmmm.
post #32 of 96
Quote:
Originally Posted by cali View Post

they're leading by following.

 

I think that's how they in fact describe themselves: a "leader in following trends" (which is a fancy-pants way of saying they're copying whatever another company has made popular). If it takes "Think Different" to create trends, it takes "me too" to follow them.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #33 of 96

Ok, I hate Samesung as much as most people on this forum and refuse to buy any of their products but (yes I know it's a but), I just don't see the resemblance between these and Beats, to me they look totally different, well as different as they can be given most headphone look similar.

 

Can someone please post images comparing the two, I've looked online but can't find anything similar by Beats. They may have copied the business model but I don't believe they have copied the look.

 

I'm still not going to buy them, cause they are SameDung, however I think people are trying to find fault were none may exist.

 

Flame away.

post #34 of 96
Quote:
Originally Posted by Suddenly Newton View Post

I think that's how they in fact describe themselves: a "leader in following trends" (which is a fancy-pants way of saying they're copying whatever another company has made popular). If it takes "Think Different" to create trends, it takes "me too" to follow them.

Next up? As an answer to Apple/Nike they'll roll out Samsung/Under Armour
melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #35 of 96
Quote:
Originally Posted by AppleInsider View Post
Level is being marketed by Samsung's mobile arm, which is interesting considering the company usually goes through its audio division for such products.

This allows Samsung to better copy Apple's marketing strategy.

post #36 of 96

The Left Over model lacks support for AAC over Bluetooth and consequently will sound poor when paired with an iPhone. Beats supports apt-x and AAC.


Edited by Cpsro - 7/16/14 at 7:08pm
post #37 of 96
I thought it was an Onion article. **** off, Sammy.
post #38 of 96
Quote:
Originally Posted by SolipsismX View Post

Perhaps there aren't enough people chiming in yet but I distinctly remember during the rumour phase of the Beats acquisition an excessive number of people — although perhaps not the same people — saying that Beats were ugly, hideous and obnoxious looking.

The original Beats designs were (IMHO) ugly and obnoxious, but the latest models look good and sound good. Critics are loath to give the company a second look and a second hearing, preferring instead to continue the old carp.

post #39 of 96
Quote:
Originally Posted by 512ke View Post

 

What else can Samsung copy?  The new GalaxyBMW320i.

 

No no... they'd call it the GMW i328. Then they'd make a higher performance variant called the 3M.

post #40 of 96
Quote:
Originally Posted by CrashMyTstDummy View Post
 

Ok, I hate Samesung as much as most people on this forum and refuse to buy any of their products but (yes I know it's a but), I just don't see the resemblance between these and Beats, to me they look totally different, well as different as they can be given most headphone look similar.

 

 

 

 

Look at the wide, flat plastic headband.

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Samsung brings premium 'Level' headphone and speaker lineup stateside to battle Apple's Beats