Right, it's a pair of headphones. There's not a lot that anyone can do with headphones that won't make them look like . . . another pair of headphones.
I think a lot of people are missing the point. Samsung is done copying Apple's products. They've tried it, been allowed to get away with it, and the result is that their profits are collapsing while Apple's are still rising.
This is the next move: try to copy Apple's strategy, even though they don't really understand what that strategy is.
Apple bought a headphones company. From Samsung's viewpoint, this means headphones are the next big thing, so watch for fifty different 'premium' headphone models dropping on the US market by Christmas.