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New Apple ad shows off sticker-clad MacBook Airs, calls it 'the notebook people love' - Page 2

post #41 of 87

I really liked the ad. I am also thinking of it in the context of it being back to school season. Thinking of it along those lines makes even more sense. The ad is targeted to the younger demos.

post #42 of 87
To have the money I spent in Arcades back to invest would easily allow me $40k right now to invest in new Macs and more.
post #43 of 87
Quote:
Originally Posted by bdkennedy1 View Post
 

That's one of the best Apple ads I've seen in a while.

 

Hear, hear.  Brought a tear to my eye.  We have quite a few of those decal'ed MB's in our office, too - though most are retina MBPs.

post #44 of 87
Originally Posted by malo View Post
I Love Apple but they appear to be struggling with advertising- this seems out of sync, the last 5 commercials are jumping around, and lacking coherent vision. Where’s the stamping overarching message and brand impact? Apple is better than this, I expect better!!!
Originally Posted by malo View Post
Apple can do much better than spend money on a sticker-clad advertisement - that's old and played out but I guess that's your version of fresh and aspirational hire-thoughts...

 

Take your concern trolling somewhere people are stupid enough to believe it.

 

Originally Posted by BobSchlob View Post
Funny thing about that commercial : MacBook sticker sales are (now) about to have a banner year.

http://tinyurl.com/pr5frkj


The person responsible for creating this one needs to be sued for some sort of damages.

 

Damages to both hardware and grammar.


Edited by Tallest Skil - 7/21/14 at 11:13pm

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #45 of 87
2 ads were released on YouTube today.

sammy galaxy screen envy ad
66% thumbs up.

Apple MacBook sticker ad
98% thumbs up.
post #46 of 87
Quote:
Originally Posted by cali View Post

2 ads were released on YouTube today.

sammy galaxy screen envy ad
66% thumbs up.

Apple MacBook sticker ad
98% thumbs up.

 

That's good to know. I hope I'm in the minority in my dislike of the recent ad. Funny thing is that both of the ads promote Apple products (or soon to be released Apple products). 

   

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post #47 of 87

Really powerful ad, really love the music.

If admins on Appleinsider will allow it, I'd love to offer you guys 20% on my stickers for a limited time.

Just head over to www.makeitstick.co and type in "Appleinsider" in the coupon field.

7 days only, and shipping is free as well.

 

I make all my stickers myself in my office, and love being in this business.

Here's a couple of my personal favorites.

 

 

 

post #48 of 87
Quote:
Originally Posted by PScooter63 View Post
 

Y'know, that flash of the rainbow logo at the very end was an interesting choice in and of itself.  Anyone think there might be more to it than mere retro whimsy?

 

Misses the old logo...

 

I'm sure I'm not the only one who has taken one of the old rainbow decals and cut it to fit over the MacBook logo.

 

In answer to your question, I miss the old logo too but I've moved on just as Apple has.

"You can't fall off the floor"   From 128k Mac to 8GB MBP

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"You can't fall off the floor"   From 128k Mac to 8GB MBP

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post #49 of 87
Quote:
Originally Posted by bdkennedy1 View Post
 

That's one of the best Apple ads I've seen in a while.

 

Agreed.  Really unexpected style too.  Apple ads are normally so clinical and this one isn't.  Some of them even have marks from use.

 

Well done Apple, this is exactly what you need to do.

post #50 of 87
Quote:
Originally Posted by Radjin View Post


Naw, only the losing companies need to even mention their competitors; the winners products stand on their own.

So what you're saying is that now that Apple is winning they no longer need anymore of those; I am a PC and I am Mac commercials.
Edited by Relic - 7/22/14 at 3:27am
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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post #51 of 87
Quote:
Originally Posted by malo View Post

I Love Apple but they appear to be struggling with advertising- this seems out of sync, the last 5 commercials are jumping around, and lacking coherent vision. Where's the stamping overarching message and brand impact?

Apple is better than this, I expect better!!!
Agreed. This ad did nothing for me, certainly didn't make me want to get a Mac.
post #52 of 87

That is right great companies do not need to expose their products in your face a lot.These stickers are plain dumb!

post #53 of 87

Finally a decent Apple ad- looks radically different and retro at the same time. Wonder if its from the new advertising group?

 
Where's the new Apple TV?
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Where's the new Apple TV?
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post #54 of 87
Great little ad. Edgy, succinct, and totally iconic.

And at this point, as long as Apple keeps their products speaking for themselves, they don't need to do a whole lot of marketing to make a statement.
post #55 of 87
I was going to mention the apparent resurgence of the colored Mac logo too. I spotted it more than once in that video I think. AI seems to have used it a lot in recent months too.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #56 of 87
Quote:
Originally Posted by Rogifan View Post

Agreed. This ad did nothing for me, certainly didn't make me want to get a Mac.

Gosh that's a surprise. 1biggrin.gif
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #57 of 87
Quote:
Originally Posted by malo View Post

you don't have much to add constructively...you just steal other peoples quotes. Apple can do much better than spend money on a sticker-clad advertisement - that's old and played out but I guess that's your version of fresh and aspirational hire-thoughts...

Blah blah blah. Old and played out? In what regard.
Quote:
Originally Posted by Relic View Post

So what you're saying is that now that Apple is winning they no longer need anymore of those; I am a PC and I am Mac commercials.

Considering those haven't been used in several years, yes.
post #58 of 87
Quote:
Originally Posted by DroidFTW View Post

Would that also apply to the times where Tim Cook has went out of his way to badmouth Android?  And how many times has Google badmouthed iOS and/or iPhones?  1wink.gif

Somebody doesn't know the difference between Dev conferences and commercials.
post #59 of 87
Quote:
Originally Posted by PScooter63 View Post
 

Y'know, that flash of the rainbow logo at the very end was an interesting choice in and of itself.  Anyone think there might be more to it than mere retro whimsy?

 

Misses the old logo...

 

It certainly is interesting. Whether there is more to it? I'd be surprised, but you never know. It's the New New Apple.

post #60 of 87

Love the Homer sticker.  That's awesome lol

post #61 of 87
Quote:
Originally posted by droidftw

"Would that also apply to the times where Tim Cook has went out of his way to badmouth Android?"




But not in the adverts.
post #62 of 87
iTattoos!
 
Where's the new Apple TV?
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Where's the new Apple TV?
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post #63 of 87

That is a pretty short commercial.  Probably more to come. A little early for back to school but the target market is unmistakeable.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #64 of 87
Amazing Ad. Does anyone know the song?
post #65 of 87
Quote:
Originally Posted by BobSchlob View Post
 

Agree about reading too much into rainbow.

As for blasted for not showing specs or usefulness… When has Apple ever done that in a commercial??

They've done it lots of times, indirectly, through lifestyle ads showing lots of different people doing lots of different things on a Mac.    And if you think back to some of the earlier Mac ads there was the one where "this is what you have to know to use a PC" and they drop a giant user's guide and "this is what you have to know to use a Mac" and they drop a very thin user's guide.    And there was also the one about "this is how you setup a Mac" (I think for the first iMac) which was plug it in, plug in the network cable and turn it on".

 

I'm in the minority who didn't like this ad.   I don't expect a Mac ad to read off specs to me, but I should buy a Mac because I can put stickers on it?    Really?    Who is the target for this ad - 12 year old girls?   (Or is it old men who remember the rainbow logo?)

 

Wouldn't a better ad have been to either emphasize the UI, emphasize all the apps available (like they largely do for iPad and iPhone ads),  emphasize distinctive users, emphasize users who carry it around or emphasize the ease of integration/sync between the Mac, iPads and iPhones?

post #66 of 87

I have watched this ad over ad nauseam all day with my krkvxt6's cranked up to no. 11 I'm now regretting that I did not purchase that rp10s sub I saw on ebay last week. The ad immediately inspired me to copy the 8 bit logo to make an avatar, which I can't manage to get working. 

 

 

appleavatar.png

 

 

Originally Posted by zoetmb View Post
 I should buy a Mac because I can put stickers on it?    Really?    Who is the target for this ad - 12 year old girls?  
 

 

No you should buy a mac because you love whatever it is you love about mac, I'd never deface the pristine spartan beauty with a sticker but I get the point.


Edited by AnalogJack - 7/22/14 at 8:06am
post #67 of 87

Not sure it's something I'd do...but it does look cool! :)

 

Great ad.

 

Best.

post #68 of 87
Interesting. This thread separates the casual Apple "critics" from the committed anti-Apple forum trolls.

Critics: Apple does some things right sometimes.
Trolls: Must fight all positive perceptions of Apple.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #69 of 87
Quote:
Originally Posted by AnalogJack View Post

The ad immediately inspired me to copy the 8 bit logo to make an avatar, which I can't manage to get working.

It's working fine. There are no avatars allowed on [desktop] AI threads[, which I assume is why you think it's not working correctly.]


Edited by SolipsismX - 7/22/14 at 9:42am

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #70 of 87
Quote:
Originally Posted by BobSchlob View Post
Nobody cares if you don't 'get it'. Especially Apple.

That's a puzzling statement. Are you suggesting that Apple is advertising for itself, and not its customers?

post #71 of 87
Quote:
Originally Posted by anantksundaram View Post

That's a puzzling statement. Are you suggesting that Apple is advertising for itself, and not its customers?

He's not saying that. He's saying that if an individual doesn't get the ad doesn't mean that Apple has failed to target the ad properly. I like the ad and I've read many positive comments so it's working on some level.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #72 of 87
Quote:
Originally Posted by SolipsismX View Post

It's working fine. There are no avatars allowed on AI threads.
 

 

Ahem...

 

LEAD Technologies Inc. V1.01

Quality isn't expensive... it's priceless.

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Quality isn't expensive... it's priceless.

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post #73 of 87
Quote:
Originally Posted by Macky the Macky View Post
 
Quote:
Originally Posted by BobSchlob View Post
 
Quote:
Originally Posted by malo View Post

I Love Apple but they appear to be struggling with advertising- this seems out of sync, the last 5 commercials are jumping around, and lacking coherent vision. Where's the stamping overarching message and brand impact?


Apple is better than this, I expect better!!!
Ha!  You'd have a great criticism if it were the 1960s.
But I guess you'll have to go back to commercial film school in this century.

I agree... ads today need to catch the viewer with the attention span of someone with ADHD disorder on a sugar high... Leaving us old guys going, "What the heck was that!?"

 

Keep in mind that this ad is really targeting Back to School sales (time of year and Macbook Air). It is very well done and targets that demographic phenomenally well. 

post #74 of 87
Quote:
Originally Posted by PatchyThePirate View Post

I hope I'm off base here, but I really did not like this ad at all. It's a fine ad, but doesn't come close to the quality that Apple should be putting out. It tries to be cool and cute, but it fails because there is no substance behind it. The black decals are cute, but who really uses them? I've never seen one out in the "wild." I have an awesome gelaskin, and the minimalistic design of the MBA lends itself perfectly to show it off. But the black decals seem like a miss. Also, what was with the glitchyness at the end? A strange effect with no intuitive purpose (that I could see). Who watching that knows what Apple's old logo looks like? And even knowing that, I still don't get it. Please Apple don't put more ads out there like this one. The only positive I got from it was promoting customizability, which I think is an under appreciated benefit of apples minimalist aesthetic, but I still think this could have been promoted more effectively.

 

I really do think you are off base here. You also do not sound like someone firmly within the targeted demographic. The millennials put stickers all over their computers. You can even get your computer laser etched if you don't like stickers. 

 

The glitch effect with the old logo was well done. The commercial was edgy because it was in your face weather you like stickers, the music, or not. It was all about the cultural expression that is shown by people decorating their computers that they love. Cultural expression is a historical underlying trait for Apple and another good reason for a nod to the old logo. To me it says they are in some ways still the old Apple. To the target millennials it is retro even if they don't understand the old Apple.

post #75 of 87
Quote:
Originally Posted by mstone View Post

That is a pretty short commercial.  Probably more to come. A little early for back to school but the target market is unmistakeable.

It is not early for back to school by Apple's standards. Apple has already been running their promotion for the gift card deal this year.
post #76 of 87
One question I'd have is why are they promoting Macbook Airs when they only got a minor update? If there's to be Retina Macbook Airs coming, why promote the old model? Maybe there won't be another Air update this year. Haswell refresh for the MBP, a drop-in upgrade for the Mac Pro and that leaves the biggest Mac update for 2014 being the Retina iMac with Retina Thunderbolt displays and TB2. The bigger laptop updates might be pushed to next Summer for Broadwell as those will get faster integrated graphics to drive the Retina displays.
post #77 of 87
Originally Posted by PScooter63 View Post
Ahem...

LEAD Technologies Inc. V1.01

 

Yeah, I don’t get that. I’d love for avatars to be enabled site-wide. And while they’re at it (because they’d have to take the site down with a “we’ll be back!” page when this happens... for whatever mind-numbingly stupid reason...), they could also let users edit their taglines. Not that I don’t still love cartography, but...

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #78 of 87
If only they could bring back the colored logo!
post #79 of 87
Re: Avatars & AI.

As Soli has mentioned earlier, & made clearer after his edit, they are not allowed in 'Desktop' mode, but they are in 'Mobile' mode.

These modes are selectable at the bottom of each page, though I cannot recall if you have to be a site member (logged in) or not, but it is easy enough to confirm.
post #80 of 87
Quote:
Originally Posted by Marvin View Post

One question I'd have is why are they promoting Macbook Airs when they only got a minor update? If there's to be Retina Macbook Airs coming, why promote the old model? Maybe there won't be another Air update this year.

 

That's a strange question to me. That's like saying: "Why are they promoting the iPhone 5s when it's a year old and rumored to be replaced soon? If there's to be a bigger screen iPhone 6 coming, why promote the old model? Maybe there won't be another iPhone this year."

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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