Originally Posted by pinolo
One thing that not everyone of you might know is the following:
1. If you want a watch to be labelled "Swiss made", then the assembly and a certain amount of pieces have to be done in Switzerland. And being swiss made in the watch industry, especially for a new player is THE most important thing.
2. Swatch not only sells watches but dominates 80% of the component market for brands that are not manufacturing mechanisms on their own (besides the internal brands there's brands like Hublot and the ones made under license, like Armani watches and others).
So one scenario would be that apple seeks components that are watch specific by swatch, to be labelled "Swiss made".
One scenario is also that the Iwatch will be assembled in Switzerland with part of Swiss components and part of Asian made ones (the high tech sensors).
Remember: the Swiss are good at keeping secrets so leaks might be zero up to now, also because there already are several assembly lines for third party watches, so figuring out one is for apple might be pretty difficult...
The Swiss watch industry (swatch group grew 4% in the quarter), would manufacture the Iwatch under license from apple with some apple components in it but under Apple design and specification.
Swatch group knows how to handle materials like sapphire and liquimetal (omega made one liquimetal watch).
Swatch knows how to produce watches from 60 dollars (Swiss made, mechanical, 60 dollars is bout as hard as it gets), to the average tissot (with t-touch tech, touchscreen on mechanical watch) to omega.
All this would be: an easy secret to keep, catch the whole smart watch industry flat footed and immediately entrench apple with the traditional watch industry's biggest player. Sharing patents and erecting barriers for competitors.
All the rest of the industry of smart watches would look geekish overnight.
Cook is the only guy that can pull this off (jobs would have never been capable).
And, for apple, this would really mean entering the wearable markets in style. With their own design (not, like the post suggest, repeating the iTunes Motorola fiasco).
Apply that to luxottica (look up the brands that they own: bonus tip: Ray ban, Oakley)....
You might consider this as a major shift for apple, but it would make total sense.