Originally Posted by mjtomlin
They are not owned by Apple - the acquisition is still in progress. And that's not even why people are up in arms about it. It's odd that after all these years of being on the market, Bose has just NOW decided to sue Beats. Timing seems a little peculiar, don't you think?
Although I tend to think that Bose is attempting to drag Beats in court before the acquisition finalizes. They might fear that once Apple owns Beats, there won't be such a clear cut path to litigation, seeing how Apple itself holds many patents related to noise cancellation.
I think you answered your own question : )
Naturally he acquisition has something to do with it, but it's not at all peculiar or bad style. Very likely Bose has been keeping an eye on this for years and given it wait-and -see status depending on the arc of Beats as an entity. Keep in mind that Iovine's made his millions by selling and buying companies (in fact he sold and bought back Interscope several times at startling profits each time) much moreso than he ever has selling product, which is saying something. Bose I'm sure knew that Beats was due to be purchased for the moon by someone at some point rather than simply exist as a headphone maker (and music streaming vendor), because that's not Iovine's way, to make X million running a company for long rather than selling it for 500X million. Beats' acquisition by a giant, in hindsight for us, has been inevitable.
I agree that the most likely scenario is that Bose considers suing Apple to have a less positive outcome but I don't think it has to do with any of Apple's noise canceling patents. Apple is one of those companies that, aside from their legal experience, has so much money that legal bills are never a consideration. They can lose and appeal until everyone turns blue as far as the system would let them, far beyond where Beats would take it. A certain percentage of this part of the legal system is facts and research and the rest is a game of chicken.