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MacBook sticker sellers see sizable sales surge after Apple's 'Stickers' ad airs

post #1 of 31
Thread Starter 
Apple's latest television advertisement -- which shows a number of MacBook Airs that have been customized by their owners with fanciful stickers -- has reportedly been a boon for shops that sell the vinyl decals, with some receiving four times as many orders as they did before the ad's release.

Chart showing the affect of Apple's ad on visitor metrics | Source: MacStories
Chart showing the affect of Apple's ad on visitor metrics | Source: MacStories


At least one web-based shop, The Decal Guru, recorded an eight-fold increase in unique visitors to go along with a quadrupling of sales. Independent sellers on Etsy's marketplace have seen similar boosts, according to MacStories.

Being featured in an Apple advertisement has long been profitable for the artists, developers, or brands lucky enough to be chosen. Israeli singer Yael Naim -- whose song "New Soul" backed the spot introducing the original MacBook Air -- was unknown in the U.S., but hit number 7 on Billboard's Hot 100 chart after that ad came out, for instance.



First unveiled in July, the "Stickers" ad marks the first time Apple has departed from its well-worn strategy of featuring pristine versions of its products. The laptops in the ad are placed on the table by hand and many are scratched or dented, suggesting that they are the personal laptops of Apple employees or customers.

The ad has been well-received, with some suggesting that it could be the first result of collaborations between Apple's own advertising team and record executive Jimmy Iovine, who is thought to exert a high degree of control over advertising for the Beats brand. Beats's "The Game Before The Game" ad for the World Cup, for instance, has recorded some 27 million views on YouTube and was the most popular spot of the World Cup despite the fact that Beats did not pay to sponsor the event.
post #2 of 31
What portion of sticker sales go to Apple?

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #3 of 31
And to think Phil wanted to fire TBWA...

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #4 of 31

I like the commercial - for all sorts of reasons, but I like the look, functionality and uniqueness of my real wood wrap more.  I've got both top and bottom wrapped with wood - not only does the Apple logo glow through the wood, but the wood (cherry in this case) changes over time, takes the abuse that the aluminum would normally take and doesn't effect the size of the MacBook Air I have it on.

 

post #5 of 31
@spamsandwich - I'd assume 0% goes to Apple. It doesn't matter. It greatly strengthens customers bonds with the Apple product.

Do you think someone is gonna customize their Dell to look like the stuff in the ads (if anything, I've seen people covering the Dell logos on their laptops with an Apple sticker).
post #6 of 31
Quote:
Originally Posted by addicted44 View Post

(if anything, I've seen people covering the Dell logos on their laptops with an Apple sticker).

Sounds like an improvement. 1smile.gif

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #7 of 31
Quote:
Originally Posted by addicted44 View Post

@spamsandwich - I'd assume 0% goes to Apple. It doesn't matter. It greatly strengthens customers bonds with the Apple product.

Do you think someone is gonna customize their Dell to look like the stuff in the ads (if anything, I've seen people covering the Dell logos on their laptops with an Apple sticker).

PCs already have enough stickers. 1smile.gif
post #8 of 31
Quote:
Originally Posted by addicted44 View Post

@spamsandwich - I'd assume 0% goes to Apple. It doesn't matter. It greatly strengthens customers bonds with the Apple product.

Do you think someone is gonna customize their Dell to look like the stuff in the ads (if anything, I've seen people covering the Dell logos on their laptops with an Apple sticker).
Seen people put the stickers on there android as well.
post #9 of 31
Facebook has gone down
post #10 of 31
I've had a small foam skull/crossbones sticker on my 15" MBP for almost as long as I've had the thing. I originally put it on there to act as a cushion of sorts during flights (it sits about even with the tray when I have it in my lap). It sits right on the logo, so that it gets backlit in silhouette when the logo lights up.

It also serves to easily distinguish my personal laptop from the one my employer issued me. 1wink.gif

(edit: "from", not "form" 1smile.gif )
post #11 of 31
I wonder what it would take to quadruple "Intel Inside" sticker sales.
Or "Windows Vista: Putting the Wow Back in Computing" sticker sales.
Or any Linux sticker, really.

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post #12 of 31

Calvin and Hobbes creator Bill Watterson is notoriously anti-licensing, so I'd be stunned if many of those stickers are legit. If not, countdown to lawsuit flurry in 3,2,1...

post #13 of 31
Originally Posted by addicted44 View Post

@spamsandwich - I'd assume 0% goes to Apple. It doesn't matter. It greatly strengthens customers bonds with the Apple product.

Do you think someone is gonna customize their Dell to look like the stuff in the ads (if anything, I've seen people covering the Dell logos on their laptops with an Apple sticker).

 

All MacBooks are aluminum, so using rubbing alcohol or other solvents to remove sticker adhesive won't do any damage to the surface.  Just in case you want to sell your MacBook without stickers.  So the next owner can plaster it over with their own stickers.

 

Rubbing alcohol or other solvents might damage plastic, especially if it's painted.  Not good for those plasticky Dells.

(Not that Dell laptops have any resale value anyway.)

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post #14 of 31
Quote:
Originally Posted by kaiz30aryan View Post

Facebook has gone down

Celebration time!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #15 of 31
It would be good if there was a way for the back of the screen to let you make these digitally so you didn't have to stick with just one design.



















The black Apple logo on the iPad at the end there looks good enough but a lit up white Apple logo contrasts with the black decals. I'm not sure if the iPad would look better with a white logo though. I thought the Mini should have had a white logo when it went to metal but the black was the better choice as it had to have black plastic on the back and base.
post #16 of 31

I said that in a post somewhere after ad came out.

I'm sure all the decal companies were dancing in the streets when that ad came out. Especially makers of the ones actually featured in the ad.

 

It is a great ad. (TBWA\CHIAT\DAY). Maybe will become part of a series, like the iPod silhouette ads. 

post #17 of 31
Quote:
Originally Posted by Suddenly Newton View Post

And to think Phil wanted to fire TBWA...

Never was the case.

post #18 of 31
Seems sticker companies who didn't make it to the Apple ad are coming up with their own versions of the ad. Sticasso ( http://youtu.be/Tj88A5Pi0mI) and Stixta (http://vimeo.com/101701223) Everyone is going sticker crazy after Apple released that ad.
post #19 of 31
Quote:
Originally Posted by Suddenly Newton View Post

And to think Phil wanted to fire TBWA...

 

This ad was apparently created by Apple's new internal ad department. Is there evidence saying otherwise?

post #20 of 31

you know we hit a new low when putting stickers on a MacBook is now a good thing.

post #21 of 31

"sticker sellers see sizable sales surge"

 

A lot of alliteration from anxious authors placed in powerful posts

post #22 of 31
Lets be honest, Apple didn't need the fun**** ad to sell the air. It is an amazing lap top. Hell, the 13 air inch has a 1440*900 display!
My throw-back, swivel neck imac 17 inch(RIP) had the same resolution.
Damn!
BTW, I have Loony Toons, Hulk and Iron Man stickers on my 13 air.
post #23 of 31
Quote:
Originally Posted by coolfactor View Post

This ad was apparently created by Apple's new internal ad department. Is there evidence saying otherwise?

http://www.adweek.com/news/advertising-branding/ad-day-apple-feels-love-macbook-air-joyful-stickers-spot-159034

Now where's your proof that it it wasn't?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #24 of 31
Quote:
Originally Posted by SockRolid View Post

I wonder what it would take to quadruple "Intel Inside" sticker sales.
Or "Windows Vista: Putting the Wow Back in Computing" sticker sales.

Wait...these things actually exist outside of the standard packaging? Weird

 

Quote:
 Or any Linux sticker, really.

Oh that's easy

 

Fundraising :D (or as close as you can get community wise). At least given the fact that most distros are non profit anyway.

 

Debian example

post #25 of 31

Love the whole concept whoever created it. 

post #26 of 31
I admit I decided to look them up after the commercial. Some are very, very clever and seem well done but I haven't bought any of yet.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #27 of 31
Quote:
Originally Posted by SolipsismX View Post

I admit I decided to look them up after the commercial. Some are very, very clever and seem well done but I haven't bought any of yet.

Yeah, I first saw these things (en masse) while shopping for a gift on etsy for my niece couple years ago. Was amazed to see how many there are. (etsy has incredible MacBook cases, slipcovers etc., by the way.)

Also just googling macbook decals or stickers, and then clicking images; the variety is endless.

post #28 of 31
Never, under any circumstances, would I deface the elegance of an Apple product with a sticker. It's the kind of thing an idiot does to a piece of junk. I really can't believe that Apple has propagated such an idea. Can you imagine a Porsche add highlighting the bumper stickers that owners apply? Baffling.
post #29 of 31
Quote:
Originally Posted by Marvin View Post

It would be good if there was a way for the back of the screen to let you make these digitally so you didn't have to stick with just one design.

Why would you ever want to switch from a Bender decal? That one is just really great.

post #30 of 31
Quote:
Originally Posted by hmm View Post

Why would you ever want to switch from a Bender decal? That one is just really great.

I looked for one where Bender is bending over to show his Apple logo glowing ass. No luck.


edit: Besides the Bender decal already posted above I also like...




… with a heavy toward the TARDIS.
Edited by SolipsismX - 8/3/14 at 10:23pm

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #31 of 31
Quote:
Originally Posted by SolipsismX View Post


I looked for one where Bender is bending over to show his Apple logo glowing ass. No luck.


edit: Besides the Bender decal already posted above I also like...




… with a heavy toward the TARDIS.

Your tastes are closer to mine than I realized. I would probably use any of those with the exception of the ironman one. I like that Apple referenced Galaga in that commercial. It gives them nerd cred.

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