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Apple continues 'Powerful' campaign for the iPhone 5s with new 'Dreams' spot - Page 2

post #41 of 61

OMG, what a dull, drab song. I wish someone had let the band finish waking up before they started recording.

post #42 of 61
Missing a weekend DED missive. Perhaps he has had the temerity to go on a well-deserved holiday.
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
post #43 of 61
Quote:
Originally Posted by d2kg View Post

man all of those people using their iPhones with no cases near water freaks me out!

 

LOL they're not clumsy.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #44 of 61
Quote:
Originally Posted by Benjamin Frost View Post

Missing a weekend DED missive. Perhaps he has had the temerity to go on a well-deserved holiday.

 

Weekend's not over yet in this time zone.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #45 of 61

Look at all the wonderful things you can do with a pocket-sized phone!

These actors depict ordinary people, not the kind who need a larger screen and lots of specs to feel good about their elite tech purchases.

I'm going to miss pocketable iPhones when they're gone…

OTOH, they can bring back that Pixies song, "Gigantic" for the next iPhone. Should mean something different. ;) 

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #46 of 61
Very nice.
post #47 of 61
Here's the url for the "Dreams" ad on Apple's website:
http://www.apple.com/iphone-5s/powerful/
post #48 of 61
Quote:
Originally Posted by MJ Web View Post

Contrived saccharine puss.
You probably meant to type "pus", which pretty much sums up the content of your comment.....
post #49 of 61
The music was awesome and these ads always make me feel good.

I like how Apple shows off stock apps in these ads as well.
post #50 of 61
Quote:
Originally Posted by cali View Post

The music was awesome and these ads always make me feel good.

I like how Apple shows off stock apps in these ads as well.

I would have thought that stocks and shares apps were pretty niche and boring, but fair enough.
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
post #51 of 61

My dream is being able to afford the carrier rates for one of these devices.

post #52 of 61

Great ad, and the music fits extremely well.

 

You're missing the point if you don't personally like the music. There are a lot of choices in many ads that work extremely well as a holistic entity - I'm not not looking to buy an Andrew Dice Clay comedy album, but he works extremely well as the talking hamster in the Sprint ads. I wouldn't buy the song in this ad, but it works well in context.

 

Apple is taking a very different road with their ads, again distinguishing themselves from the competition. It's a clever way of giving glimpses of the wide variety and functionality of third party apps in very real-feeling work or social settings, using iOS.

 

This is some smart work

post #53 of 61
Quote:
Originally Posted by Youngluck View Post

The problem with these ads is they only show the iPhone doing things that EVERY other smartphone on the market does. And what firestation uses an iPhone to manage emergency calls? Cmon Apple. This is garbage.

https://itunes.apple.com/us/app/response-deck-sbc/id604761212?mt=8&ign-mpt=uo%3D4

post #54 of 61
They should have had children using the damn thing doing what children do. Exploring!
And I have to agree, that effing music sucked balls all day. Who approved that fu***** thing!
post #55 of 61
Great ad.

I didn't read the thread as I don't have to ... it will no doubt be full of those hating the music! Me, I liked it. To them I'd suggest they try watching other ads as intently and out of context. You notice and pick up on things very differently under different circumstances, perceptual psychology is a fascinating subject.

Good job Apple, very positive, uplifting and way to tell a hell of a good story in such a short time. I have made countless TV ads in my time, in many even writing, producing, and / or editing, so I really appreciate the actual work involved, fabulous editing whoever did it! The ad beats the hell out of that incredibly annoying and stupid Surface ad, that is almost as mind numbing as rap music to me, I have to switch channels as soon as it comes on or leave the room.

I love to know all the behind the scenes information such as cameras, format (4k original?), audio, lighting ... all the tech stuff used, and of course editing systems and so on ... I hope and trust it is all Final Cut Pro X on a Mac Pro!
Edited by digitalclips - 8/3/14 at 6:04am
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #56 of 61
I like the new commercials a lot. But this one I don't care about at all. I think they missed the beat with this one.
post #57 of 61
Quote:
Originally Posted by palegolas View Post

I like the new commercials a lot. But this one I don't care about at all. I think they missed the beat with this one.

 

Please try and restrict your Beats jokes to Beats articles; thank you.

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
post #58 of 61
Quote:
Originally Posted by boredumb View Post
 

it grew on me, in a sort of hypnotic, comforting way. 

Order Skeptic magazine issue 17.4 in print or digital. This illustration, by Pat Linse, is on the cover of that issue.

Shut up and go away, you useless, pathetic FUDmonger - Tallest Skil
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Shut up and go away, you useless, pathetic FUDmonger - Tallest Skil
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post #59 of 61
Quote:
Originally Posted by Benjamin Frost View Post

Please try and restrict your Beats jokes to Beats articles; thank you.

lmao
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #60 of 61

Every scene with the exception of the first has a woman doing something rewarding and challenging. I think it is an ad targeted at women so the music fits with that theme.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #61 of 61
Quote:
Originally Posted by mstone View Post

Every scene with the exception of the first has a woman doing something rewarding and challenging. I think it is an ad targeted at women so the music fits with that theme.

There were 5 females in the main roles and 4 males. The wall painter with the long hair just looks like a woman. Also there's nothing effeminate about acoustic music.
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