Originally Posted by AppleInsider
Before joining Nike, Tariq worked closely with Ahrendts to help turn around Burberry's flagging brand perception through the innovative use of social media. Among Tariq's creations was the critically-acclaimed "tweetwalk" campaign that saw Burberry synchronize the runway unveiling of its new collections to a Twitter feed that gave fans a sneak peak.
Tariq was named
to British trade rag Marketing Magazine's
"Power 100" list of the most influential marketers in the U.K. last November.
If there's anything that surprises me more than an analyst being an actual job, it's work in social media. Here's his own feed:
"Digital Marketing Director, Apple Retail. Previously @Nike & @Burberry. I have no special talents. I am only passionately curious. Opinions my own."
Digital Marketing, Social Media Marketing, Social Media, Advertising, Online Advertising, New Media, Brand Development, Marketing, Marketing Strategy, Integrated Marketing, Online Marketing, Brand Awareness, Brand Management, Mobile Marketing, Content Strategy, Facebook, Instagram, Digital Media, Email Marketing, Media Planning, YouTube, Twitter, International Business, Global Marketing, Mobile Devices, Marketing Communications, Google+, Brand Development, Chinese Social Media, Chinese Marketing, Brand Communication, Innovation, Social Innovation, Global Strategy
What other job role has so many synonyms for posting on Facebook and Twitter?
"One of Tariq’s most critically acclaimed social media campaigns for Burberry was the “Tweetwalk.” This Tweetwalk campaign shared images of outfits soon to hit the London Fashion Show runway in their backstage form. Analysis of this campaign revealed that it significantly boosted talk of both Burberry’s products and the Fashion Show. Tariq also created a campaign called “Acoustic,” which utilized YouTube to showcase musicians singing acoustic versions of popular songs"
The guy has worked at a number of high profile clients but I despair when I read about tweeting about things as they happen as something worthy of acclaim. It raises brand profiles but only because of the content being shared and not the act of sharing. How creative can you really make social media when you are working around the constraints set by Twitter and Facebook?
You have a whole bunch of people filming events, taking pictures, doing audio work, editing and the social media person uploads it to Youtube and tweets a link to it. Someone has to do it but I have a feeling that reaching the top of the social media profession pays better than the bottom of the engineering profession and I don't feel that it should.