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Apple's Phil Schiller challenges CEO Tim Cook in 'ice bucket challenge' to raise money for ALS...

post #1 of 114
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Apple marketing chief Phil Schiller this week joined in on the popular "ice bucket challenge," which helps to raise money for the ALS Association, and even challenged CEO Tim Cook and a celebrity friend to get in on the act.


Apple's Phil Schiller. Donations can be made to The ALS Association.


Schiller, photographed on a California beach and wearing a shirt representing his alma mater of Boston College, took to Twitter to show his participation in the fundraiser for the condition also known as Lou Gehrig's disease. A trio of pictures show Schiller completely dry, then emptying a bucket over his head, before the final shot shows the Apple executive smiling and soaked.

As is part of the practice, Schiller then challenged others to participate, including his wife Kim. Also among those he tagged were his boss, Apple Chief Executive Tim Cook, as well as actor and fellow BC graduate Chris O'Donnell, who stars on the popular CBS drama "NCIS: Los Angeles."

Since the challenge began on July 29, the ALS Association and its 38 chapters have received $4 million in donations. That compares to just $1.12 million during the same period last year.

"We have never seen anything like this in the history of the disease," said Barbara Newhouse, President and CEO of The ALS Association. "We couldn't be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative."




People who have been challenged have 24 hours to respond by pouring a bucket of ice water on their head, or making a donation to fight ALS --?or both. With Schiller's challenge issued Wednesday evening, Cook has until 7:57 p.m. Pacific to respond.

The craze actually began with yet another Boston College graduate: Peter Frates, a former Eagles baseball star who suffers from ALS. Along with Cook and O'Donnell, Frates was also tagged in Schiller's Twitter post.

Those looking to help in the fight against ALS can make a donation to the ALS Association via its official website.
post #2 of 114
Saw Zuckerberg do this yesterday and he called out Bill Gates. Of all the people doing this I think Gates or Cook would be the most interesting.

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post #3 of 114
For people who wonder what ALS is: its most famous patient is Stephen Hawking. It's a terrible motor neuron disease where the patient slowly loses control of all muscles in his body. A family friend had it and he was totally dependent on his wife to care for his daily activities. Please support this as it is a worthwhile cause.
post #4 of 114
Quote:
Originally Posted by EricTheHalfBee View Post

Saw Zuckerberg do this yesterday and he called out Bill Gates. Of all the people doing this I think Gates or Cook would be the most interesting.

Where's Ballmer when you need him?
 
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post #5 of 114
Quote:
Originally Posted by EricTheHalfBee View Post

Saw Zuckerberg do this yesterday and he called out Bill Gates. Of all the people doing this I think Gates or Cook would be the most interesting.

I wonder if Gates will do it. Can totally see Cook doing this.

Back to Schiller. Don't those pictures look straight out if an iPhone ad?
post #6 of 114
Quote:
Originally Posted by zoffdino View Post

For people who wonder what ALS is: its most famous patient is Stephen Hawking. It's a terrible motor neuron disease where the patient slowly loses control of all muscles in his body. A family friend had it and he was totally dependent on his wife to care for his daily activities. Please support this as it is a worthwhile cause.

Thanks.  I thought that's what it was, but I'm really surprised the article did not define the acronym.

post #7 of 114

Tim! Tim! Tim! Tim! Tim! Tim! Tim!

You did not come into the world to fail. You came into the world to succeed.

- Gordon Hinckley

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You did not come into the world to fail. You came into the world to succeed.

- Gordon Hinckley

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post #8 of 114
Quote:
Originally Posted by pazuzu View Post


Where's Ballmer when you need him?

 

Too busy scraping together $2B to write the check for the Clippers!!

 

Basketball!!  Basketball!!  Basketball!!  Basketball!!

post #9 of 114

Doesn't the fact Phil posted a sequence of images, which look like they were taken from video (because of the ratio as well as the fact it looks like he is talking to video in the first frame), smack of a new iOS8 feature? 

 

Snapshots from videos?

post #10 of 114
Quote:
Originally Posted by zoffdino View Post

For people who wonder what ALS is: its most famous patient is Stephen Hawking. It's a terrible motor neuron disease where the patient slowly loses control of all muscles in his body. A family friend had it and he was totally dependent on his wife to care for his daily activities. Please support this as it is a worthwhile cause.

 

The most famous patient was and is Lou Gehrig, the baseball player. That’s why ALS is commonly referred to as Lou Gehrig’s Disease. 

post #11 of 114
Quote:
Originally Posted by pazuzu View Post
 
Quote:
Originally Posted by EricTheHalfBee View Post

Saw Zuckerberg do this yesterday and he called out Bill Gates. Of all the people doing this I think Gates or Cook would be the most interesting.

Where's Ballmer when you need him?

He's in L.A., preparing to ruin the Clippers...

Strange, but his was the first name I thought of, too.:???:

post #12 of 114
Just make a donation if you are so moved. This fad is as idiotic as Kim Kardashian.

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post #13 of 114
Quote:
Originally Posted by lkrupp View Post
 
Quote:
Originally Posted by zoffdino View Post

For people who wonder what ALS is: its most famous patient is Stephen Hawking. It's a terrible motor neuron disease where the patient slowly loses control of all muscles in his body. A family friend had it and he was totally dependent on his wife to care for his daily activities. Please support this as it is a worthwhile cause.

 

The most famous patient was and is Lou Gehrig, the baseball player. That’s why ALS is commonly referred to as Lou Gehrig’s Disease. 

Sorry, but I have to go with Zoffdino here, based on how verbs work...

 

Besides, I would say that most folks today are far more familiar with details of Hawkings' plight,

when we think of Gehrig, I'm betting we are really thinking of Gary Cooper.

post #14 of 114
Quote:
Originally Posted by boredumb View Post

Sorry, but I have to go with Zoffdino here, based on how verbs work...

Besides, I would say that most folks today are far more familiar with details of Hawkings' plight,
when we think of Gehrig, I'm betting we are really thinking of Gary Cooper.

It's not called Stephen Hawking's Disease.

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Proud AAPL stock owner.

 

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post #15 of 114
Quote:
Originally Posted by SpamSandwich View Post

Just make a donation if you are so moved. This fad is as idiotic as Kim Kardashian.

 

I agree.  I have friends doing this on Facebook.  I told them not to bother tagging me, I'll just donate online.  It's ridiculous.

post #16 of 114
Quote:
Originally Posted by allenbf View Post

I agree.  I have friends doing this on Facebook.  I told them not to bother tagging me, I'll just donate online.  It's ridiculous.

It's an opportunity to tell others you are not a lemming or a sheep.

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post #17 of 114
Quote:
Originally Posted by allenbf View Post

"I agree.  I have friends doing this on Facebook.  I told them not to bother tagging me, I'll just donate online.  It's ridiculous."
Quote:
Originally Posted by SpamSandwich View Post

"Just make a donation if you are so moved. This fad is as idiotic as Kim Kardashian."

That sounds like my aunt, known as the family "laugh license revoker". Ice Bucket has quadrupled contributions and even motivated people to grouch about the event, so a cold shower shock seems to be getting attention, and at 4X results so far, it's making a real contribution to a increasingly harsh illness.
Edited by pacificfilm - 8/14/14 at 8:42am
post #18 of 114
In this series, I first watched Satya Nadella's video. He called out for Jeff and Larry.

He could have called out Tim ! :) :)

 

I wish Tim would respond to Phil!

post #19 of 114
Quote:
Originally Posted by SpamSandwich View Post

Just make a donation if you are so moved. This fad is as idiotic as Kim Kardashian.

Get up on the wrong side of the bed today?

post #20 of 114
Originally Posted by SpamSandwich View Post
Just make a donation if you are so moved.

 

Yep.

 

Originally Posted by anantksundaram View Post
Get up on the wrong side of the bed today?

 

Please tell us more about how slacktivism does anything for anyone, anywhere.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #21 of 114
Quote:
Originally Posted by Tallest Skil View Post
 
Originally Posted by SpamSandwich View Post
Just make a donation if you are so moved.

 

Yep.

 

Originally Posted by anantksundaram View Post
Get up on the wrong side of the bed today?

 

Please tell us more about how slacktivism does anything for anyone, anywhere.

Get a life. And a sense of humor, while you're at it.

post #22 of 114
Originally Posted by anantksundaram View Post
Get a life. And a sense of humor, while you're at it.

 

Can’t I just pour oatmeal down my pants instead? That’s equivalent, according to you.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #23 of 114
Quote:
Originally Posted by Tallest Skil View Post
 

 

Yep.

 

 

Please tell us more about how slacktivism does anything for anyone, anywhere.

Come on TS, what in the world has happened to you over the last few years? You used to post intelligent and sometimes humorous posts that I loved to read, but lately you seemed to be "impersonating" the perfect troll, and for cryin' out loud, aren't there already enough of those idiots on this site already?  The article states: Since the challenge began on July 29, the ALS Association and its 38 chapters have received $4 million in donations. That compares to just $1.12 million during the same period last year. You don't have to be a genius to see the result of this...... Please tell us more about how slacktivism does anything for anyone, anywhere.

 

Please "release" the old TS.

See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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post #24 of 114
Quote:
Originally Posted by Tallest Skil View Post

Originally Posted by anantksundaram View Post

Get a life. And a sense of humor, while you're at it.



 



Can’t I just pour oatmeal down my pants instead? That’s equivalent, according to you.


 



You should. Especially if it's hot. Perhaps you'll start a new social media craze....
post #25 of 114
Originally Posted by newbee View Post
Come on TS, what in the world has happened to you over the last few years? Please "release" the old TS.

 

He’s dead. There’s not much left of him but the skin and bones that used to hold him.

 
The article states: Since the challenge began on July 29, the ALS Association and its 38 chapters have received $4 million in donations.

 

Sure, but we’re talking specifically about the ice bucket portion. 

 
People who have been challenged have 24 hours to respond by pouring a bucket of ice water on their head, or making a donation to fight ALS --?or both. 

 

This is the part that causes consternation with me. It’s equivalent to the “hit the like button” or “share if you agree” nonsense.

 

Originally Posted by anantksundaram View Post
You should. Especially if it's hot. Perhaps you'll start a new social media craze....


Ah, I’d never be able to top “bikini bridge” or the cinnamon challenge (which I can do, by the way; I love cinnamon).

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #26 of 114
Quote:
Originally Posted by anantksundaram View Post

Get a life. And a sense of humor, while you're at it.

I'm not the biggest TS fan but he's right. Laughing at water being dumped on someone's head ended for me around the same time I stopped using training wheels. I don't think a sense of humor means laughing at everything. I am personally put off by how this is seems more about making another selfie than ALS awareness.

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post #27 of 114
Quote:
Originally Posted by SpamSandwich View Post

Just make a donation if you are so moved. This fad is as idiotic as Kim Kardashian.

 

Who pissed in your cereal? With all the seriousness and evil in the world, what's wrong with having a bit of fun for once? 

post #28 of 114
Quote:
Originally Posted by Tallest Skil View Post
 

 

Can’t I just pour oatmeal down my pants instead? That’s equivalent, according to you.

 

Like I said before, if having fun offends or annoys anyone then you really need to get a sense of humor or learn to appreciate more in life. 

post #29 of 114

</deleted>

post #30 of 114
Quote:
Originally Posted by starbird73 View Post

Back to Schiller. Don't those pictures look straight out if an iPhone ad?

 

Looks like one of the beaches at Half Moon Bay, about 50-60 minutes from Cupertino.

post #31 of 114
I checked the photo EXIF data and he took them with a SAMSUNG!!! OMFG!
post #32 of 114
Quote:
Originally Posted by Tallest Skil View Post

Sure, but we’re talking specifically about the ice bucket portion.

What part of the ALS Association receiving $4 million-plus since this started do you not understand?
post #33 of 114
Originally Posted by Mac-Daddy View Post
Like I said before, if having fun offends or annoys anyone then you really need to get a sense of humor or learn to appreciate more in life. 


I have no problem with people do this. The act alone is a refreshing blast of stupidity in a sea of already grossly stupid actions. :lol:

 

The fact that it’s tied to a charity and that it’s given as an option instead of meaningfully contributing to said charity makes it slacktivism.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #34 of 114
Steve Jobs would never...

What, shouldn't Boston College be known as BCE instead of BC? Ha
post #35 of 114
Quote:
Originally Posted by EricTheHalfBee View Post

Saw Zuckerberg do this yesterday and he called out Bill Gates. Of all the people doing this I think Gates or Cook would be the most interesting.

I think Tim would take it in his stride, he's a fitness guy - he probably takes cold showers every day at 4:30am. Bill Gates on the other hand is a dweed. Here's him getting hit with a pie:



I love the newscaster's serious tone: "no word on the motive for this attack". Is hilarity a suitable motive?

The people donating could of course just give the cash but it's to encourage other people to join in. Giving cash is boring and it's why cash isn't usually regarded as a good gift:



There's no thought to handing over cash. It's an empty gesture. Actually getting outside and tipping water on yourself says that you care.
post #36 of 114
Quote:
Originally Posted by Tallest Skil View Post


I have no problem with people do this. The act alone is a refreshing blast of stupidity in a sea of already grossly stupid actions. lol.gif

The fact that it’s tied to a charity and that it’s given as an option instead of meaningfully contributing to said charity makes it slacktivism.

What would get your attention, a guy writing a check or someone dumping water over himself?
post #37 of 114
Originally Posted by jungmark View Post
What would get your attention, a guy writing a check or someone dumping water over himself?

 

An organized, researched, moving presentation as to the pertinence of funding a cure for the disease.

 

Basically, what Apple keynotes are to the cult of product they present. We know how well it works to spur interest in metal, glass, and plastic. It will work equally well for disease cures.

 

Ebola’s airborne. Maybe a keynote on that sometime?

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #38 of 114
Quote:
Originally Posted by dacloo View Post

I checked the photo EXIF data and he took them with a SAMSUNG!!! OMFG!
Please tell me you were just trying to make a funny?

BTW, checked the EXIF content on that image, it's been sanitized and doesn't contain any information on the original device used.
post #39 of 114
Quote:
Originally Posted by boredumb View Post

Sorry, but I have to go with Zoffdino here, based on how verbs work...

Besides, I would say that most folks today are far more familiar with details of Hawkings' plight,
when we think of Gehrig, I'm betting we are really thinking of Gary Cooper.
???
Gary Cooper?
post #40 of 114
Quote:
Originally Posted by mesomorphicman View Post

Looks like one of the beaches at Half Moon Bay, about 50-60 minutes from Cupertino.
I believe Schiller lives in Half Moon Bay.
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