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Apple CEO Tim Cook latest Silicon Valley bigwig to get ice bath for ALS charity

post #1 of 50
Thread Starter 
Apple CEO Tim Cook accepted marketing chief Phil Schiller's call to undertake the "ice bucket challenge" to raise awareness and money for the ALS Association, an activity that quickly gained steam in the U.S. thanks to social media.


Source: Instagram user paige_staple


After completing the challenge himself on Wednesday, Schiller tagged Cook in a Twitter post calling for the Apple CEO to also get doused.

As seen in the screenshot above, taken from a now-removed video by Instagram user "paige_staple," Cook was soaked with a bucket of ice water by musician Michael Franti during a Beer Bash at Apple's Cupertino Campus on Thursday. Cook subsequently challenged Disney CEO Bob Iger, Beats' Dr. Dre and Franti to take the plunge.

The ALS Association kicked off the ice bucket challenge on July 29 and has since seen millions of dollars pour in as company CEOs, celebrities, athletes and the general public joined in the festivities. The wildly popular activity has helped ALSA raise $7.6 million in donations, up from $1.4 million taken in during the same July 29 to Aug. 14 period last year.

According to the "rules," those challenged have 24 hours to either take an ice bath, donate to the charity or, as many people are doing, both.

Anyone can take part in the fun and donations are being accepted through the official ALSA website.
post #2 of 50

Cue the curmudgeons.

post #3 of 50
I wonder if Cook got on stage and rapped today. We need a video of that! 1biggrin.gif

http://iconosquare.com/viewer.php#/detail/787221429295178939_1968512
post #4 of 50

I know the PR game sadly. Apple and Tim display a level of heartfelt sincerity that I don't believe can be contrived, conceived or planned, unlike Samsung and the self-driving car people and their lovely Eric (who has being dead to me since the sick reference to google  being still run by its founders)

post #5 of 50

Wooooohooooo!  My waiting ends!  I don't care whoever is going to do the ice bath. Wait....Steve Ballmer pending. :)

post #6 of 50
THE BEATS AQUISITION!!!!!!!!!!11
post #7 of 50

Nobody expects the Beats Acquisition.

post #8 of 50
Quote:
Originally Posted by " 

Originally Posted by mstone

Perhaps that explains your lack of mental capacity. If I was your brother, I probably would have repeatedly smashed the side of your head with a cricket bat years ago. Is that what happened?

It's great that this charity is getting lots of money; shame about the method for getting it.
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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post #9 of 50
Why it is a shame goes over my head. A film director friend of my Pop's who recently went into 24/7 nursing with ALS, laughed loudly for first time in months when he saw videos. ALS Foundation has raised 7X last years donations in a few weeks. ALS researchers reportedly are getting a second wind of hope. Big names and regular people are having fun, OK for the "deciders of what is proper public conduct or not" it surely CANNOT be fun, and if so, some sniff, it's just downright childish!
But for the rest of us, pour on. And to my Pop's friend and others afflicted, fight the good fight, people are on it.
I think I'm good with people having variety of beliefs, but this one stumps me.
post #10 of 50
Quote:
Originally Posted by Benjamin Frost View Post


It's great that this charity is getting lots of money; shame about the method for getting it.

 

What method do suggest?

 

Preaching at St Peters on Sunday mornings?

 

You seriously need to relax and get with the times.

post #11 of 50
Quote:
Originally Posted by Benjamin Frost View Post

It's great that this charity is getting lots of money; shame about the method for getting it.
You should get together with TS. He has no sense of humour either.......not sure of the other senses.1rolleyes.gif
See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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post #12 of 50
Quote:
Originally Posted by Chandra69 View Post
 

Wooooohooooo!  My waiting ends!  I don't care whoever is going to do the ice bath. Wait....Steve Ballmer pending. :)

 

I’m waiting for the video of Ballmer giving a pep talk in the Clippers’ locker room.

post #13 of 50
Originally Posted by newbee View Post
You should get together with TS. He has no sense of humour either.......not sure of the other senses.1rolleyes.gif

 

Lighten up, mellow out, and chillax. 

 

That’s what the kids say these days, yeah? Chillax? I prefer simply chilling. Winter’s wonderful.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #14 of 50
I definitely don't get it but I support it. Personally, I'd probably just say, "Here's some money," but I'm also not a CEO of the world's biggest company and, as a result of the times, a celebrity, so if I were in an Apple executive's shoes I may do it if it helped getting more money and awareness for the cause.

Quote:
Originally Posted by Tallest Skil View Post

Winter’s wonderful.

Doesn't that occur during the Holiday Season? 1biggrin.gif

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #15 of 50
Originally Posted by SolipsismX View Post
Doesn't that occur during the Holiday Season? 1biggrin.gif


'ow DARE you be hemispherist, mate!

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #16 of 50
Not so much a nice bath as a bucket of water being poured over your head.
post #17 of 50

Quote:

Originally Posted by buckalec View Post
 

I know the PR game sadly. Apple and Tim display a level of heartfelt sincerity that I don't believe can be contrived, conceived or planned, unlike Samsung and the self-driving car people and their lovely Eric (who has being dead to me since the sick reference to google  being still run by its founders)

 

So true!

PR has to be planned and Apple with their tick to controll EVERYTHING certainly is planning this too. But they do it insanely smart! It is the right amount, the right "things" and always usint the right channel. It seems so personal and intimate or unplanned, but I'm sure it is. But as with many things in Cupertino, they just have the smartest people doing exactly what they are good at.

 

Same goes for advertising. Apple would NEVER make fun of other companies' clients. This wall-hugger ad from Samsung... Sure they poke fun at iPhones. But more so at their customers, which is REALLY bad manners. That's why the "Mac / PC guy" commercials were so brilliant. They portraied it in a really lovely way and only the PC guy himself - NOT THE WINDOWS CUSTOMER - would come out a bit goofy. Yet, in a sweet way. This was a classy level I have not seen Microsoft, Samsung or Google playing at.

post #18 of 50
Quote:
Originally Posted by bluenix View Post

Quote:

So true!
PR has to be planned and Apple with their tick to controll EVERYTHING certainly is planning this too. But they do it insanely smart! It is the right amount, the right "things" and always usint the right channel. It seems so personal and intimate or unplanned, but I'm sure it is. But as with many things in Cupertino, they just have the smartest people doing exactly what they are good at.

Same goes for advertising. Apple would NEVER make fun of other companies' clients. This wall-hugger ad from Samsung... Sure they poke fun at iPhones. But more so at their customers, which is REALLY bad manners. That's why the "Mac / PC guy" commercials were so brilliant. They portraied it in a really lovely way and only the PC guy himself - NOT THE WINDOWS CUSTOMER - would come out a bit goofy. Yet, in a sweet way. This was a classy level I have not seen Microsoft, Samsung or Google playing at.

So who exactly does the PC guy represent then?
post #19 of 50
Quote:
Originally Posted by lkrupp View Post

Quote:
Originally Posted by Chandra69 View Post

 
Wooooohooooo!  My waiting ends!  I don't care whoever is going to do the ice bath. Wait....Steve Ballmer pending. 1smile.gif

I’m waiting for the video of Ballmer giving a pep talk in the Clippers’ locker room.

Floppers!, Floppers!, Floppers!, Floppers!
post #20 of 50

A "beer bash" concert at the Apple campus?  If only I had better grades when I was a senior applying for computer engineering jobs...   

post #21 of 50
Quote:
Originally Posted by mistercow View Post


So who exactly does the PC guy represent then?

And the people in Apple's "Lemmings" commercial?

post #22 of 50
Quote:
Originally Posted by SolipsismX View Post

I definitely don't get it but I support it. Personally, I'd probably just say, "Here's some money," but I'm also not a CEO of the world's biggest company and, as a result of the times, a celebrity, so if I were in an Apple executive's shoes I may do it if it helped getting more money and awareness for the cause.
Doesn't that occur during the Holiday Season? 1biggrin.gif

What's not to get?  The silliness is making people talk about it (whether they love it or hate it) which is the goal of every advertising campaign.  The people that are contributing funds and then also going under the bucket understand the power of making a spectacle of yourself (but in this case, not in a pathetic way) and issuing challenges to do the same.  And it's working.  

 

So again... what's not to get?

 

Thompson

post #23 of 50
OK, it's been a day, shouldn't Samsung's CEO be following Cook's lead?

Quote:
Originally Posted by thompr View Post

What's not to get?  The silliness is making people talk about it (whether they love it or hate it) which is the goal of every advertising campaign.  The people that are contributing funds and then also going under the bucket understand the power of making a spectacle of yourself (but in this case, not in a pathetic way) and issuing challenges to do the same.  And it's working.  

So again... what's not to get?

Thompson

That's what I don't get. Why is it working. I'd never thing dumping cold water on my head would start a movement.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #24 of 50
Quote:
Originally Posted by mistercow View Post

So who exactly does the PC guy represent then?

The PC guy represents the WinPC machine, not the customer.

Quote:
Originally Posted by Haggar View Post

And the people in Apple's "Lemmings" commercial?

This was a horribly misguided ad as it did actually attack potential customers. Luckily for Apple that ad was a very long time ago in personal computing history.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #25 of 50
Quote:
Originally Posted by Benjamin Frost View Post

It's great that this charity is getting lots of money; shame about the method for getting it.

What shame? If shame is getting 4x more donations than last year, shame on me.

Sure beats auctions and donation gifts.
Quote:
Originally Posted by SolipsismX View Post

Doesn't that occur during the Holiday Season? 1biggrin.gif

Oh boy. 1smile.gif

Quote:
Originally Posted by mistercow View Post

So who exactly does the PC guy represent then?

Windows.
Quote:
Originally Posted by Haggar View Post

And the people in Apple's "Lemmings" commercial?

1985.
Quote:
Originally Posted by SolipsismX View Post

OK, it's been a day, shouldn't Samsung's CEO be following Cook's lead?
That's what I don't get. Why is it working. I'd never thing dumping cold water on my head would start a movement.

1. Sammy's CEO would just dump ice shavings on his head.
2. No one knows why viral vids go viral. I'm calling out grumpy cat, keyboard cat and lol cat to do this. The internets would explode!
post #26 of 50
Quote:
Originally Posted by SolipsismX View Post

OK, it's been a day, shouldn't Samsung's CEO be following Cook's lead?
That's what I don't get. Why is it working. I'd never thing dumping cold water on my head would start a movement.

Silliness caught on camera attracts eyeballs, commentary (pro and con), and media attention.  Mix in a good product (or in this case, a cause) and you've got a powder keg.  Now throw in a public challenge and you have lit the fuse.  It's pretty simple to understand, really.  Expect more charities to follow this formula via social media in the future.  

 

Jerry Lewis understood this years ago (long before social media came on thee scene) and was the perfect silly front man for his annual MDA telethon.  We all dialed in just to see what crazy antics he would pull, and we stayed when our heartstrings were plucked too.  Then he challenged us all to contribute or even participate by throwing parties of our own.  Same deal, different stage.

 

Thompson

post #27 of 50
Quote:
Originally Posted by thompr View Post

Silliness caught on camera attracts eyeballs, commentary (pro and con), and media attention.  Mix in a good product (or in this case, a cause) and you've got a powder keg.  Now throw in a public challenge and you have lit the fuse.  It's pretty simple to understand, really.  Expect more charities to follow this formula via social media in the future.  

Jerry Lewis understood this years ago (long before social media came on thee scene) and was the perfect silly front man for his annual MDA telethon.  We all dialed in just to see what crazy antics he would pull, and we stayed when our heartstrings were plucked too.  Then he challenged us all to contribute or even participate by throwing parties of our own.  Same deal, different stage.

Thompson

So why doesn't all silliness and/or good causes go viral?


edit: I don't think you're getting what I don't get about this particular campaign going viral.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #28 of 50
Quote:
Originally Posted by SolipsismX View Post


The PC guy represents the WinPC machine, not the customer.
 

 

That's a very minor distinction, but the implication Apple was making with those commercials was clear:  If you use a WinPC, you're dorky and nerdy.  If you use a Mac, you're cool.  

 

Apple personified the machines with  two actors creating a relationship where the machine and user are identified as one and the same.

post #29 of 50
Quote:
Originally Posted by SolipsismX View Post


So why doesn't all silliness and/or good causes go viral?


edit: I don't think you're getting what I don't get about this particular campaign going viral.

Well, OK, now I understand that you want to distinguish this particular instance from others of this nature.  I would think that if the silliness isn't so fantastic that it goes viral on its own, then you need a celebrity to give it a boost in the beginning.  As with Jerry Lewis, and as with this cause.

 

            Celebrity + acting silly on camera + championing a good cause + challenging everyone to do the same = Great formula.

 

Let me guess: you were the kid that never stopped asking your parents why, even when the question was - for all intents and purposes - answered.  Right?  (And that's not a bad thing.)

 

Thompson


Edited by thompr - 8/15/14 at 10:27am
post #30 of 50
Quote:
Originally Posted by thompr View Post

Let me guess: you were the kid that never stopped asking your parents why, even when the question was - for all intents and purposes - answered.  Right?  (And that's not a bad thing.)

I haven't stopped asking why. For better or for worse, it's an integral part of having a scientific mind.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #31 of 50
Quote:
Originally Posted by SolipsismX View Post


I haven't stopped asking why. For better or for worse, it's an integral part of having a scientific mind.

Agreed.

post #32 of 50
Quote:
Originally Posted by mistercow View Post

That's a very minor distinction

It's a major distinction.
Quote:
Apple personified the machines with two actors creating a relationship where the machine and user are identified as one and the same.

The personification was to the machine. The user could choose what kind of machine to identify with, but the user is not their machine. That's a huge reason why the campaign was such a success, unlike the Lemmings ad.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #33 of 50
Quote:
Originally Posted by SolipsismX View Post

The personification was to the machine. The user could choose what kind of machine to identify with, but the user is not their machine. 

 

I still have to disagree.  To me, the intent of those commercials was to say it was cool to be a Mac person and not a PC person.  It's why the PC guy was dressed in a boring suit and tie, with the plain hair style and glasses, with the awkward social skills.  Contrast that with Justin Long, a reasonably recognizable actor,  who had a more relaxed and modern style.  Yes, Apple was not specifically saying the user is their machine, but the way the commercials were presented, the linkage between user and machine was clear.

post #34 of 50
Quote:
Originally Posted by mistercow View Post
 

 

I still have to disagree.  To me, the intent of those commercials was to say it was cool to be a Mac person and not a PC person.  It's why the PC guy was dressed in a boring suit and tie, with the plain hair style and glasses, with the awkward social skills.  Contrast that with Justin Long, a reasonably recognizable actor,  who had a more relaxed and modern style.  Yes, Apple was not specifically saying the user is their machine, but the way the commercials were presented, the linkage between user and machine was clear.

I would say that Apple was portraying the machines themselves as cool vs uncool.  But given that people often associate themselves with the things they own and use, and Apple knows this, I would agree that they were purposely walking that thin line.  And they walked it perfectly.

post #35 of 50
Quote:
Originally Posted by mistercow View Post

I still have to disagree.  To me, the intent of those commercials was to say it was cool to be a Mac person and not a PC person.  It's why the PC guy was dressed in a boring suit and tie, with the plain hair style and glasses, with the awkward social skills.  Contrast that with Justin Long, a reasonably recognizable actor,  who had a more relaxed and modern style.  Yes, Apple was not specifically saying the user is their machine, but the way the commercials were presented, the linkage between user and machine was clear.

The intent is to get people to buy Macs. The cunningness of the ad is to get people who see themselsevs as cool or who want to be seen as cool to not associate with these uncool machines. The Lemmings ad and most of Samsung's ads attack the potential customer, not the product. That makes all the difference, just like on this forum where one can say, "Your comment is ," but can't say, "You are ." It's a clear distinction.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #36 of 50
Quote:
Originally Posted by SolipsismX View Post


It's a major distinction.
 

 

I should have clarified.  It was a minor distinction in regards to the intent of the ad.

post #37 of 50
Quote:
Originally Posted by mistercow View Post

I still have to disagree.  To me, the intent of those commercials was to say it was cool to be a Mac person and not a PC person.  It's why the PC guy was dressed in a boring suit and tie, with the plain hair style and glasses, with the awkward social skills.  Contrast that with Justin Long, a reasonably recognizable actor,  who had a more relaxed and modern style.  Yes, Apple was not specifically saying the user is their machine, but the way the commercials were presented, the linkage between user and machine was clear.
John Hodgman is the PC. He's also recognizable. The commercials were not referring to users.
post #38 of 50
Quote:
Originally Posted by SolipsismX View Post


The intent is to get people to buy Macs. The cunningness of the ad is to get people who see themselsevs as cool or who want to be seen as cool to not associate with these uncool machines. The Lemmings ad and most of Samsung's ads attack the potential customer, not the product. That makes all the difference, just like on this forum where one can say, "Your comment is ," but can't say, "You are ." It's a clear distinction.

 

There may be a clear distinction between calling the machine uncool, and not the person, but the message is also clear and the same - Use a Mac and don't be uncool.  Samsung's ad is use a Samsung device and don't be a wall hugger.  The iPhone users themselves aren't innately wall huggers, but it's the device that makes you one.  

 

Being uncool is a result of owning a Windows just as being a wall hugger is a result of owning an iPhone.  The concept and the message is the same.  

post #39 of 50
Quote:
Originally Posted by mistercow View Post
 
Quote:
Originally Posted by SolipsismX View Post


The PC guy represents the WinPC machine, not the customer.
 

 

That's a very minor distinction, but the implication Apple was making with those commercials was clear:  If you use a WinPC, you're dorky and nerdy.  If you use a Mac, you're cool.  

 

Apple personified the machines with  two actors creating a relationship where the machine and user are identified as one and the same.

 

You're quite correct, and it was bad of Apple to do so. However, the ads are very funny and light-hearted, as Solip has mentioned, I think, so most people give them a pass.

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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post #40 of 50
Quote:
Originally Posted by mistercow View Post
 
Quote:
Originally Posted by SolipsismX View Post

The personification was to the machine. The user could choose what kind of machine to identify with, but the user is not their machine. 

 

I still have to disagree.  To me, the intent of those commercials was to say it was cool to be a Mac person and not a PC person.  It's why the PC guy was dressed in a boring suit and tie, with the plain hair style and glasses, with the awkward social skills.  Contrast that with Justin Long, a reasonably recognizable actor,  who had a more relaxed and modern style.  Yes, Apple was not specifically saying the user is their machine, but the way the commercials were presented, the linkage between user and machine was clear.

 

Which is why a lot of people sided more with PC guy - his vulnerability made him loveable, whereas Mac guy could easily be seen as a smarmy hipster git.

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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