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Apple CEO Tim Cook latest Silicon Valley bigwig to get ice bath for ALS charity - Page 2

post #41 of 50
Quote:
Originally Posted by mistercow View Post
 
Quote:
Originally Posted by SolipsismX View Post


The intent is to get people to buy Macs. The cunningness of the ad is to get people who see themselsevs as cool or who want to be seen as cool to not associate with these uncool machines. The Lemmings ad and most of Samsung's ads attack the potential customer, not the product. That makes all the difference, just like on this forum where one can say, "Your comment is ," but can't say, "You are ." It's a clear distinction.

 

There may be a clear distinction between calling the machine uncool, and not the person, but the message is also clear and the same - Use a Mac and don't be uncool.  Samsung's ad is use a Samsung device and don't be a wall hugger.  The iPhone users themselves aren't innately wall huggers, but it's the device that makes you one.  

 

Being uncool is a result of owning a Windows just as being a wall hugger is a result of owning an iPhone.  The concept and the message is the same.  

 

Problem is, the Samsung ads come across as snarky and irritating, whereas the PC/Mac ads came across as good-humoured and endearing.

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
post #42 of 50
Quote:
Originally Posted by Haggar View Post

And the people in Apple's "Lemmings" commercial?
Quote:

 

Originally Posted by SolipsismX View Post

This was a horribly misguided ad as it did actually attack potential customers. Luckily for Apple that ad was a very long time ago in personal computing history.

 

Soli, I think you're trying too hard to get the "real meaning" of that ad. I prefer to keep it simple, stupid, otherwise known as the "kiss method". To me, at least, that ad isn't "attacking" potential customers, but rather just identifying said group. It's just saying:  All consumers have a choice between acting like a lemming, or trying something unique that we believe is better. Your choice. 

 

And, IIRC, That ad was very successful , was it not?

See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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post #43 of 50
Quote:
Originally Posted by SolipsismX View Post
So why doesn't all silliness and/or good causes go viral?
 

Not everyone has the same type of humour. Not everyone "gets British humour". That fact doesn't make it less funny, just not funny to those individuals .... kind of like "beauty is in the eye of the beholder".

See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
Reply
See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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post #44 of 50
Not technically a "plunge"
post #45 of 50

Looks like Dr Dre donated money instead of doing the Ice water bucket challenge? We're well over the 24hour mark …

 

Ah, shame Cook didn't nominate Craig Federighi! How awesome would that have been!?

post #46 of 50
Quote:
Originally Posted by mr O View Post
 

Looks like Dr Dre donated money instead of doing the Ice water bucket challenge? We're well over the 24hour mark …

 

Ah, shame Cook didn't nominate Craig Federighi! How awesome would that have been!?

 

Not awesome at all, but thanks for asking.

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
post #47 of 50
Quote:
Originally Posted by Benjamin Frost View Post
 

 

Not awesome at all, but thanks for asking.

 

I am back from my self imposed sabbatical.

 

Is that you Craig? If so, could you pass on this message to Jony Ive?:

 

My first impressions from the  watch:

 

  1. Why not having a round circular body instead of a rounded rectangle? This way you could incorporate the digital crown on top of the watch? Like BMW's iDrive.  It'd be much easier to manipulate.
  2. You could take this concept even further. Like the iPod clickwheel you could make the digital crown tactile. Slide your finger around the circular frame to navigate. Press the watch face to enter. Just like the clickwheel. It is actually the clickwheel, but reimagined for the watch.
post #48 of 50
Quote:
Originally Posted by mr O View Post

Like the iPod clickwheel you could make the digital crown tactile. Slide your finger around the circular frame to navigate. Press the watch face to enter. Just like the clickwheel. It is actually the clickwheel, but reimagined for the watch.

It could have even been capacitive. If they had a circular chamfered edge, they could have a wire round it internally or some other sensor and you'd just swivel your fingers round the edge of the face. The LG G Watch has a physical dial round the edge though it's probably static. They could have gone that route but the physical dial is seen more on men's watches so it limits the appeal.

They could even have just put a capacitive strip on the larger button at the bottom and you'd rub the edge up and down to zoom in and out. The crown button is a fail on so many levels - as someone mentioned about the demo, they spent most of the time touching the screen and not using the crown dial at all. The crown dial is a flaw, not a feature on analog watches and it's ironic that people say a round face has no place with a digital watch and yet a dial button does.
post #49 of 50
Quote:
Originally Posted by Marvin View Post


It could have even been capacitive. If they had a circular chamfered edge, they could have a wire round it internally or some other sensor and you'd just swivel your fingers round the edge of the face. The LG G Watch has a physical dial round the edge though it's probably static. They could have gone that route but the physical dial is seen more on men's watches so it limits the appeal.

They could even have just put a capacitive strip on the larger button at the bottom and you'd rub the edge up and down to zoom in and out. The crown button is a fail on so many levels - as someone mentioned about the demo, they spent most of the time touching the screen and not using the crown dial at all. The crown dial is a flaw, not a feature on analog watches and it's ironic that people say a round face has no place with a digital watch and yet a dial button does.



I am also mystified why they didn't make use of the iconic clickwheel concept for their watch. It is a proven concept, both ergonomically & technologically.

 

One final note: I am not too happy with the  watch name either. The "watch" name is creating the wrong expectations. The watch is only a gimmick. This thing is doing so much more. It is recording things. Keeping track of things. 

 

They should have called it, iO. Plain and simple. iO is a simple round iDevice. You wear it like a watch. This thing is going to be intimate with you. This is you.

 

And one more thing: get rid of the Photos app. It has no place on your wrist. You watch your photos on your iPhone or iPad. But not on iO.

Craig are you reading this? Someone needs to pass this on to Apple.

post #50 of 50
Originally Posted by mr O View Post

The watch is only a gimmick. This thing is doing so much more. It is recording things. Keeping track of things. 

 

iPhone.

 
They should have called it, iO.

 

That’s a little vain, don’t you think? ;)

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply
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