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Apple's holiday-themed 'Misunderstood' iPhone ad wins Emmy for 'Most Outstanding Commercial' - Page 3

post #81 of 86
Quote:
Originally Posted by mstone View Post
 

It was ok but it was contrived to make you think the teen was socially disengaged. They didn't show him actually using the camera or editing the clips so a person not familiar with how iMovie or Airplay actually works wouldn't get it. I prefer the ads that demonstrate the features more clearly. 

Marketing 101:  Sell benefits, not features.

 

Making you think that the teen was socially disengaged was the entire point.       

 

But there is a problem (IMO) with the spot:   while it was beautiful emotionally, it could have been for almost any manufacturer's phone.  It sells the concept of a smartphone more than it sells the iPhone.   And that's a problem with a lot of Apple's recent spots.   About the best you can say about the recent spots is that they attempt to imply (accurately or not) that the wide range of applications available for an iPhone aren't available for other phones.      

 

But what's the alternative?   Apple's spots sell lifestyle.   Samsung's spots sell "when you go to the airport, you don't have to fight to power your phone".    I think that for all their faults, Apple's spots are more effective.     When the new phones are released, my bet is that the spots will temporarily change from lifestyle back to "look at this beautiful phone" again.

post #82 of 86
Quote:
Originally Posted by Onhka View Post
 
Quote:
Originally Posted by GordonComstock View Post
 

The advertising industry has more self congratulatory awards and contests than any other, by far outpacing every alternative group with the exception of Hollywood --that other collective of massively insecure creatives who need constant reassurance that their creativity is valued by somebody somewhere.

 

Quote:
Originally Posted by Onhka View Post
 

Don't we all?

 

Quote:
Originally Posted by Benjamin Frost View Post
No

 

I contend we do. Our spouses do. Our kids do. Every time I address an issue for my clients, my colleagues, my students or my friends, as well as strangers on the street, I relish their appreciation. Sometimes it's just a thank you. Other times its monetary. Or both. In either case, it gives me incentive and reassurance to continue.

 

I don't take issue with your sentiment, but the adjectives. Insecure, reassurance - sure. Massively, constant - no.

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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post #83 of 86
Quote:
Originally Posted by Crowley View Post
 

I imagine it's the constant part of the reassurance that's in question.  Many people thrive on encouragement at the right times, they don't need it at all (or nearly all, there's obviously some hyperbole at play here) times.

 

A reasonable post; I'm worried about you.

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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post #84 of 86

Shut up BF.

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post #85 of 86
Quote:
Originally Posted by Crowley View Post
 

Shut up BF.

 

Ah, I see you're back to normal. For a moment there, I thought you might have been ill.

"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
Reply
"If the young are not initiated into the village, they will burn it down just to feel its warmth."
- African proverb
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post #86 of 86
Quote:
Originally Posted by Benjamin Frost View Post
 

 

'Sheet together' Bed sheet? Aluminium sheet? Am I understanding you correctly?

German sheet porn, the bad sheet in the family, get your sheet together, sheet for brains, your breath smells like sheet, I just sheet my pants, please stop with all of these sheety puns Relic, you piece of sheet.

When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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