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Display production for Apple's 'iPhone 6' needs last-minute redesign, Reuters says

post #1 of 54
Thread Starter 
Apple has encountered a serious issue with building displays for its next-generation iPhone just as it's gearing up to launch next month, forcing suppliers to redesign a key component, according to a new report.

Alleged 4.7-inch and 5.5-inch iPhone 6 mockups with iPhone 5s. | Source: TechSmartt via YouTube


Members of Apple's supply chain are reportedly "scrambling to get enough screens ready" for the company's so-called "iPhone 6," according to Reuters. The report said the latest issue comes "on the heels of a separate screen technology problem" that was associated with making the new screens thinner, but has apparently been resolved.

The previous problem, according to two supply chain sources, centered around the backlight of the "iPhone 6," which previously caused display production to be put on hold in June and July. Apple apparently wanted to use a single backlight module to make the screen as thin as possible, but the displays were not bright enough and Apple had to find a way to fit a second layer.

Details on the latest issue, however, were scant, simply referring to a "key component."

Sources who spoke with the news outlet said it was "unclear" whether the problems could "delay the launch or limited the number of phones initially available to customers." The report reaffirmed widely expected details about the next iPhone: That it will be unveiled Sept. 9, and it will come in screen sizes of 4.7 and 5.5 inches.

There have been a number of reports discussing the potential for manufacturing issues with Apple's next iPhone, but most of them have centered around the larger 5.5-inch model, suggesting it might arrive later than the 4.7-inch version.

Apple is rumored to be planning a media event for Sept. 9 to launch its next iPhone, but of course nothing has been made official by the company, which typically announces its events a week in advance. If Apple does hold to that date, history suggests the "iPhone 6" would first arrive in consumers' hands the following Friday, Sept. 19.
post #2 of 54

Despite the best efforts of analysts, products that Apple is actually creating are actually being created and products they are not creating are not being created.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #3 of 54
More background noise from the rumorsphere.
post #4 of 54
Where would we be without an Apple scramble?

Crumbs.
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post #5 of 54
Gotta love these rumors that use words like "scant" and "unclear". Seems to me there's an agenda beyond just click bait/page views. These rumors have little information that is solid but they serve their purpose of creating D&G and FUD.
post #6 of 54

Every year the rumorbots pull out their old playbook from the prior year and put a new twist on "potential" delays / problems / batteries / displays / meteorites striking the mfg. facility (oh, I added that one on my own).

 

The only fact is the iphone 6 is coming and you can take that to the bank.

post #7 of 54
More evidence there will not be 5.5" iPhone. I mean, look at that thing! Plus that green man in the background gives me the creeps.

For my personal taste a 4.7" iPhone will be too large as well. I sure hope they'll also make a 4" model with updated internals.
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post #8 of 54

FU FUD MFers

post #9 of 54
Every (true or not) production hiccup is a major story or rumor. It sounds bad but it all plays into Apple's hand in the end. Pages upon pages of editorial advertising. By the time the phone appears every but one will know. For every new product this happens and every time I cannot help but think it is all by design from the Apple marketing dept. by spreading rumor like this the chattering goes on, word is spread about the impending launch but nothing bad is really said. In the meantime lazy journalists will leave Apple more or less alone so key features / products will remain secret. Far fetched yet so plausible.
post #10 of 54
Quote:
Originally Posted by Rogifan View Post

Gotta love these rumors that use words like "scant" and "unclear". Seems to me there's an agenda beyond just click bait/page views. These rumors have little information that is solid but they serve their purpose of creating D&G and FUD.

Forgive my ignorance, but what does D&G stand for, in that context?  I've never seem that acronym before.

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post #11 of 54
Quote:
Originally Posted by Crowley View Post
 

Forgive my ignorance, but what does D&G stand for, in that context?  I've never seem that acronym before.

I'm guessing, doom and gloom.

post #12 of 54
Does anyone seriously believe that Apple leaves it the last minute to discover the screen isn't bright enough and then adds another layer of brightness? Utter rubbish.
post #13 of 54
Bullshit. Let's manipulate the stock price today!
post #14 of 54
Hahaha... What nonsense.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #15 of 54

Sounds like somebody trying to short AAPL to me.

post #16 of 54
Quote:
Originally Posted by PhilBoogie View Post

I sure hope they'll also make a 4" model with updated internals.

Unless you consider a revised 5c with 5s internals to be an "updated 4" model"...then I'm sorry to tell you that absolutely will not be happening.

post #17 of 54
Quote:
Originally Posted by pmz View Post

Quote:
Originally Posted by PhilBoogie View Post

I sure hope they'll also make a 4" model with updated internals.
Unless you consider a revised 5c with 5s internals to be an "updated 4" model"...then I'm sorry to tell you that absolutely will not be happening.

Link?
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post #18 of 54
Preposterous!

These types of rumours will, however, increase the perception of scarcity, which is one way to sell a lot of units quickly. If you really want one of these (and I certainly do), then you will be motivated to act quickly once they're released, if you believe there aren't enough units to go around. Lineups anyone?

My plan is to buy one as soon as it's available AND I don't have to lineup for it. Lining up is a sucker's game.

cf Influence - The Power of Persuasion by Robert Cialdini
post #19 of 54
Quote:
Originally Posted by AAPLfanboy View Post

Does anyone seriously believe that Apple leaves it the last minute to discover the screen isn't bright enough and then adds another layer of brightness? Utter rubbish.

Good point! Brightness is a design issue not a manufacturing issue.
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post #20 of 54
Quote:
Originally Posted by PhilBoogie View Post

More evidence there will not be 5.5" iPhone. I mean, look at that thing! Plus that green man in the background gives me the creeps.

For my personal taste a 4.7" iPhone will be too large as well. I sure hope they'll also make a 4" model with updated internals.

I think they will. Screen sizes have a practical component but there is also a fashion component to it. If Apple discontinued a size that millions of people love, and the larger size is or over time becomes less popular than expected, it would be a colossal blunder for Apple and I just don't see that happening. Management isn't perfect but they are doing a lot of things very correctly and creating products that people love and are extremely loyal to.

It would be relatively easy to update the internals of the smaller size, easier I'm sure than the logistics they're going through with the new iPhone 6. The iPod ultimately morphed into all kinds of shapes and sizes that were continued concurrently, so why not the iPhone given enough time? I would not be totally shocked if Apple surprised everyone on September 9 with the news that they will now have 4 sizes, including a revived 4/4s form factor and/or screen size and an update of the 5 series. iPad mini, iPhone mini. Why not?

Disclaimer: I may be biased because today I am retiring my 2008 iMac and buying a brand new 21.5" iMac. I'm very excited about it! 1smile.gif
post #21 of 54
Quote:
Originally Posted by paxman View Post

Every (true or not) production hiccup is a major story or rumor. It sounds bad but it all plays into Apple's hand in the end. Pages upon pages of editorial advertising. By the time the phone appears every but one will know. For every new product this happens and every time I cannot help but think it is all by design from the Apple marketing dept. by spreading rumor like this the chattering goes on, word is spread about the impending launch but nothing bad is really said. In the meantime lazy journalists will leave Apple more or less alone so key features / products will remain secret. Far fetched yet so plausible.

+1
post #22 of 54
Quote:
Originally Posted by AAPLfanboy View Post

Does anyone seriously believe that Apple leaves it the last minute to discover the screen isn't bright enough and then adds another layer of brightness? Utter rubbish.

 

That was the problem from early in the Summer that they already fixed.  This is a new, different, problem, according to the article.

post #23 of 54
If all these production issues are real, that must mean they'll have some really exciting hardware innovations to show us, yeah?
post #24 of 54

Here is my theory on this. 

 

We know the debate about the sapphire display is it in or out, or it only high end or all phones. If we assume it is in and on all phones, and it such new technologies both from fabricating the crystal as was as manufacturing it into a final display we all know that none of this comes easy. With that being the case I would suspect that Apple had plan B and C in the works just in case something happen and Plan B & C most likely diverted back the what they already use which and have experience with was GG3. Plan B could be simple scale production to higher end phones, thus puting GG3 on the lower end and Plan C is complete failure of Plan A thus everything is going to GG3. They may be at the point of Plan B. 

 

The reason I said this is Corning appears to be under the impression that Apple plans to use GG3, if you read between the lines of all the public statements. If one of their largest user of GG3 plan to move away they most likely would have put out an earning warning, which they did not, unless Apple plan to drop the hammer on this without them knowing, which I highly doubt since they too know the same rumors as us. I hope the would be smart enough to put 2 and 2 together when Apple was not talking to them about a larger displace glass.

post #25 of 54
Maybe the serious problem is that they made 5.5" screens only to discover that a 5.5" phone is only a rumor.
post #26 of 54
Quote:
Originally Posted by joseph_went_south View Post

I think they will. Screen sizes have a practical component but there is also a fashion component to it. If Apple discontinued a size that millions of people love, and the larger size is or over time becomes less popular than expected, it would be a colossal blunder for Apple and I just don't see that happening. Management isn't perfect but they are doing a lot of things very correctly and creating products that people love and are extremely loyal to.

It would be relatively easy to update the internals of the smaller size, easier I'm sure than the logistics they're going through with the new iPhone 6. The iPod ultimately morphed into all kinds of shapes and sizes that were continued concurrently, so why not the iPhone given enough time? I would not be totally shocked if Apple surprised everyone on September 9 with the news that they will now have 4 sizes, including a revived 4/4s form factor and/or screen size and an update of the 5 series. iPad mini, iPhone mini. Why not?

Disclaimer: I may be biased because today I am retiring my 2008 iMac and buying a brand new 21.5" iMac. I'm very excited about it! 1smile.gif


Good points. Dito on the iPod sizes. Heck, they still sell the old school 160GB HDD 'Classic' model. If the iPhone becomes available in a 128GB NAND I see the 'Classic' either being discontinued...or upgraded to a 1TB HDD.

As for your new Mac; somehow it's a sentimental moment to shut down your old one. But: enjoy the new one!
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post #27 of 54

Are there 1TB drives available at 1.8"?

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post #28 of 54

Is it just me, or is there a similar just PANIC!!! story right before any major new Apple launch? And when all is said and done, the product launched successfully and smashes all previous sales records. Wasn't it also said Apple had "extremely limited" supplies of the 5/5s, then they go ahead to sell 5 million in the first weekend?

post #29 of 54
Apple is doomed.
post #30 of 54
Originally Posted by Crowley View Post
Are there 1TB drives available at 1.8"?

 

320, made in 2009. I take it they’re no longer being made.

2.5 is at 2TB and 3.5 is at 6TB. Neither of those are apparently available to consumers.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #31 of 54
Quote:
Originally Posted by Slurpy View Post
 

Is it just me, or is there a similar just PANIC!!! story right before any major new Apple launch? And when all is said and done, the product launched successfully and smashes all previous sales records. Wasn't it also said Apple had "extremely limited" supplies of the 5/5s, then they go ahead to sell 5 million in the first weekend?

no not just you, surprised Reuters got taken though...

 

Fool me once, fool me twice ....

Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

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Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

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post #32 of 54
Absolute FUD.
Ridiculous that they want us to believe that in june apple suddenly realized the back lighting is not correct... Lol...
post #33 of 54
Quote:
Originally Posted by Maltz View Post

That was the problem from early in the Summer that they already fixed.  This is a new, different, problem, according to the article.

I find it very strange that Apple didn't work out the problem before going into production.

Now what kind of company do that, ah yes only Apple because it is run by people who know the last thing about manufacturing.
post #34 of 54
Quote:
Originally Posted by pmz View Post

Quote:
Originally Posted by PhilBoogie View Post

I sure hope they'll also make a 4" model with updated internals.
Unless you consider a revised 5c with 5s internals to be an "updated 4" model"...then I'm sorry to tell you that absolutely will not be happening.

...says the voice of speculation.
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post #35 of 54
Quote:
Originally Posted by Tallest Skil View Post

Quote:
Are there 1TB drives available at 1.8"?

320, made in 2009. I take it they’re no longer being made.
2.5 is at 2TB and 3.5 is at 6TB. Neither of those are apparently available to consumers.

I doubt they would have turned a profit on a run of just 320 units.
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post #36 of 54
If Apple produce a 5.5" iPhone, perish the thought, they should charge $200 more for it than the better sized versions of 4" or 4.7".
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post #37 of 54
Quote:
Originally Posted by lkrupp View Post
 

Sounds like somebody trying to short AAPL to me.

 

The stock actually went higher after they discuss this on CNBC

post #38 of 54
Quote:
Originally Posted by Benjamin Frost View Post


I doubt they would have turned a profit on a run of just 320 units.


@Benjamin Frost, I believe @Tallest Skil was referring to the size of the drive: 320GB, not 320 units.

 

That said, I have wondered why they are still keeping the classic iPod around.

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-- Wii #: 8913 3004 4519 2027

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post #39 of 54
Quote:
Originally Posted by Tallest Skil View Post
 

Despite the best efforts of analysts, products that Apple is actually creating are actually being created and products they are not creating are not being created.

 

Despite you're best efforts to implied there wont be a 5.5" model, I am betting my dehydrated orange that there will one.

 

Note:  I forgot a small orange behind my monitor at work and 6 months later I found that thing near the PC ventilation output. Its very precious to me :-)

post #40 of 54
"Let's go into mass production right now. Hmm, that's odd, the screen isn't as bright as we thought it was. Let's redesign."

Dude. Total agreement with all the skeptics here. Chances of this seem slim. But, if there are 2 sources, then the chances of *something* having happened are increased, if they actually said the same thing.

If the September 9 event that has not been announced is postponed ... getting tired ... cannot overcome idiocy ... (flops over dead)
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