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Samsung ad challenges Apple's iPhone 5s to take 'ice bucket challenge'

post #1 of 163
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In a short commercial posted Friday, South Korean electronics giant Samsung subjected its water-resistant Galaxy S5 smartphone to the ALS Ice Bucket Challenge, which the handset's S-Voice personal digital assistant called "freezing" before nominating Apple's iPhone 5s and other competitors to do the same.




The short, 15-second spot is voiced entirely by the Galaxy's British S-Voice variant. "I am the Samsung Galaxy S5, this is my ice bucket challenge," it intones. "Gosh that's freezing."

Samsung has repeatedly touted the handset's waterproof housing when comparing it against Apple's iPhone. Apple has repeatedly been rumored to have a new waterproof option in the works, but it has yet to materialize in a shipping device.

As is the custom for the ice bucket challenge, Samsung will also make a donation to the British Motor Neurone Disease Association charity. One executive at Samsung UK's advertising agency, Cheil UK, told AdAge that it was the "perfect opportunity for the brand to do something that was meaningful but also unexpected."



The ice bucket challenge has swept Silicon Valley recently, with a number of Apple executives taking part. Marketing czar Phil Schiller was first to take the dousing, challenging -- among others -- CEO Tim Cook.

Cook was drenched in the amphitheatre at the center of Apple headquarters in Cupertino. He nominated recent Apple addition Dr. Dre, who was soaked last week.
post #2 of 163

When was the last time Samsung donated to charity?

 

This is really low class.  If they want to donate to a good cause do it.  Dont use it as a vehicle to bash competitors. 

 

Shows how little Samsung understands PR

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Apple Purchases last 12 months - iPhone 5S (two), iPhone 6, iPhone 6+ (two), iPadAir, iPadAir2, iPadMini2, AppleTV (two), MacMini, Airport Extreme, iPod Classic.
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post #3 of 163

It'll be interesting to find out the outcome.  I thought we're in a drought in CA.  I guess not.  Water/Ice all around...

post #4 of 163
Maybe Samsung should waterproof their washing machines first, I hear they flooding homes and doing nothing about it.
post #5 of 163
That's cute.
post #6 of 163
Quote:
Originally Posted by sog35 View Post

When was the last time Samsung donated to charity?

This is really low class.  If they want to donate to a good cause do it.  Dont use it as a vehicle to bash competitors. 

Shows how little Samsung understands PR

My thoughts exactly!

The sad fact is the ad is just another publicity stunt instead of a true donation to the cause.

The funny thing is not many people are going to buy a Samsung galaxy S5 due to this commercial since they are waiting for the release of the upcoming iPhone. 🎉
post #7 of 163

The whole thing just leaves me cold.

OMG here we go again...
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OMG here we go again...
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post #8 of 163
Keeping it classy, Samsung
post #9 of 163
Quote:
Originally Posted by sog35 View Post

When was the last time Samsung donated to charity?

This is really low class.  If they want to donate to a good cause do it.  Dont use it as a vehicle to bash competitors. 

Shows how little Samsung understands PR

They actually did donate to the UK version of the ALS org. But it doesn't matter. They are trying to market off a terrible disease.
post #10 of 163

I actually think it's quite funny.

 

Hope they did make a donation as well though, for piggybacking on the cause.

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post #11 of 163
Quote:
Originally Posted by sog35 View Post
 

When was the last time Samsung donated to charity?

 

Why don't you just Google it?

 

http://www.samsungtelecom.com/life-at-samsung/corporate-responsibility.asp

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post #12 of 163
Well, Samsung asked and was answered.. lol Siri was a little chilled but otherwise untouched. 1biggrin.gif

http://youtu.be/0WK5i1mS73U
post #13 of 163

Jesus that's in bad taste.

post #14 of 163
I didn't realize the digital voice on Samsung was so horrible, very sad really.
post #15 of 163
Samsung. Bringing water to my i's.
I’d rather have a better product than a better price.
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I’d rather have a better product than a better price.
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post #16 of 163

Wow. Just WOW. The ice bucket challenge is supposed to be about charity, not just some other opportunity for a cutthroat company to capitalize on. I can't express how tasteless this is on Samsung's part, let alone how blatantly obsessed they are with all things Apple (including public appearances by their executive team). 

post #17 of 163

Stupid and pathetic, but otherwise par for the course for Scamscum.

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For your sake, I hope you're right.
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post #18 of 163
I was thinking that it was pretty sly. But after reading you guys comments I got to say it
is a bit tasteless. Shows how low Samsung is willing to sink in order to one up Apple. Turn this cause into a way to poke at competitors. Waiting for you to blow them out the water again Apple in September. No waterproofing necessary.
post #19 of 163
If it had some type involved that at least brought awareness to the cause it would have been better. As it is, it's just shameful.
post #20 of 163
Quote:
Originally Posted by gilly33 View Post

No waterproofing necessary.

But preferred.

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post #21 of 163
I think it's a clever spot and a worthy charity. Nothing wrong with a little good natured competition. Hopefully Apple can think of a clever way to respond.
post #22 of 163
The voice is just so awful...
post #23 of 163
This is a good move by Samsung. They are co-oping a current trend in a positive way to make their point and donate to charity. Win-win.

Now, in reponse we need a water-proof phone case maker like LifeProof or OtterBox to respond. The response could show all the phones Samsung called out that they make covers for, not just Apple. It would be especially cool if they got all the phones to talk in sync, each in it's own voice. Have them call out the telecom industry, because who wouldn't like to see those guys soaked for once, instead of soaking us.
post #24 of 163
Quote:
Originally Posted by Jordon Eagan View Post

I think it's a clever spot and a worthy charity. Nothing wrong with a little good natured competition. Hopefully Apple can think of a clever way to respond.
Although I think Samsung make rubbish I have to agree with you, given the high profile Apple execs being iced I think it is a really clever and humorous ad.
post #25 of 163
Last winter I dropped my iPhone 5 in ice-cold water while wade-fishing a river. The phone stayed submerged under water until I was able to get back up on my feet and pull it out by the lanyard. The total time it was submerged was about 10 seconds.

Once I got out, I turned the phone off until I got home. Today, I'm using that same iPhone with absolutely no problems whatsoever. I did not have to take it for repair or anything. I might've been lucky, but I would do that ice-bucket challenge on my iPhone any day and not worry.
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post #26 of 163
Quote:
Originally Posted by sog35 View Post
 

When was the last time Samsung donated to charity?

Wait, I thought bad advertising agencies are like a charity? No?

 

Seriously though, this is low. Plus I bet you could put an iPhone through a bucket dump and it would be fine.

post #27 of 163
Quote:
Originally Posted by Crowley View Post
 

I actually think it's quite funny.

 

Hope they did make a donation as well though, for piggybacking on the cause.


This. It's a pretty brilliant idea, IMO, but for sullying what has been a charity event, they should at the very least donate a lot of money.

post #28 of 163
I was probably the first person to drop an iPhone in the toilet...before they offered AppleCare... But early enough that Amex paid for a new one.

Pulled the phone out and it was still on. Tried to turn it off but couldn't swipe the wet screen. Phone died in my hand and I may have wept a little.

Dropped another one in a pitcher of beer. Dead immediately.

Waterproof would be a nice feature.
post #29 of 163
Quote:
Originally Posted by mstone View Post
 

Why don't you just Google it?

 

http://www.samsungtelecom.com/life-at-samsung/corporate-responsibility.asp

I did and if what's listed is all they do, I'm not impressed at all.

 

Habitat for Humanity: only $100K/yr and 300 hours. For a company the size of Samsung Mobile this isn't even pocket change

North Texas Food Bank: is this only for a US Samsung site?

Susan B. Komen for a Cure: only way to wear jeans to work is if they donate $5/day or $20/week

Carter BloodCare: don't say if they actually donate blood, just how it works

Rady Children's Hospital golf tournament: enough said

Toys for Tots: again only mention what this is, not how much is donated.

 

"If you're looking to work for a company that values you and your potential and one that is committed to having a positive impact on the world, Samsung is the place for you." I don't see this extremely limited list of charitable organizations proof this company is committed to much of anything.

 

One Apple contribution puts all of Samsung Telecom's list to shame, "The (Product) RED contributions by Apple Inc. (NASDAQ:AAPL) have reached $70 million." Of course this is cumulative but break it down from the beginning 8 years ago and it averages almost $10M/year.

http://pulse2.com/2014/04/06/apple-inc-aapl-red-charity-contributions-hit-70m-107195/

post #30 of 163
Quote:
Originally Posted by CustomTB View Post

I was probably the first person to drop an iPhone in the toilet...before they offered AppleCare... But early enough that Amex paid for a new one.

Pulled the phone out and it was still on. Tried to turn it off but couldn't swipe the wet screen. Phone died in my hand and I may have wept a little.

Dropped another one in a pitcher of beer. Dead immediately.

Waterproof would be a nice feature.

So you dropped your phone in a pitcher of beer and a toilet?  Luckily, I don't ever have to worry about either of those.  It's odd you do...

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2014 27" Retina iMac i5, 2012 27" iMac i7, 2011 Mac Mini i5
iPad Air 2, iPad Mini 2, iPhone 6 Plus, iPhone 6, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #31 of 163

You don't use the toilet?

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post #32 of 163
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Originally Posted by Andysol View Post
 

So you dropped your phone in a pitcher of beer and a toilet?  Luckily, I don't ever have to worry about either of those.  It's odd you do...

 

Hopefully in that order.....

post #33 of 163

I think this was a clever move by Samsung.  Weatherproof/waterproof is a nice feature.  While an iPhone 5s might "survive" this challenge (and would almost certainly survive after drying out*) there is no way Apple would show an iPhone 5s being dunked because it's not designed to do so.  So good for Samsung for highlighting one legitimate edge one of their phones have over the iPhone.

 

*my boss's iPhone 5s died after being included in a load a laundry.  After spending a few days in a jar of rice, it's working again.

post #34 of 163
Quote:
Originally Posted by Metrix View Post

Maybe Samsung should waterproof their washing machines first, I hear they flooding homes and doing nothing about it.

I don't have a Samsung phone. I hate my samsung DVD player. My Samsung front loading Washer and Dryer are the best I have ever owned.

post #35 of 163
Quote:
Originally Posted by CustomTB View Post

Waterproof would be a nice feature.

 

Most people don't need it, but I don't have anything against Apple offering a waterproof option for drunks and other careless people, as long as that phone costs more.

 

Normal people should not subsidize drunks and careless people.

 

Dropping your phone in toilets and pitchers of beer? I can't say that that is a problem that I ever have to worry about.

post #36 of 163
Tim must have inspired Samsung.

"Apple should pull the plug on the iPhone."

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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #37 of 163

As for this latest low taste and shameful move by Samscum. They don't give a shit about that charity at all. It's merely another opportunity for them to bash Apple. Their phones are complete crap, and all Samsung can do is to talk crap about Apple.

 

I remember reading an article recently about how somebody lost their iPhone in a huge silo, and it ended up going half way across the planet, and when the owner got it back, it still worked fine.

 

TULSA, Okla. –  An Oklahoma farmer's iPhone that was lost when it fell into a grain elevator has been returned to him unscathed after it was found in Japan.

 

Oklahoma farmer loses iPhone in grain silo, returned nearly 8 months and trip to Japan later

 

http://www.foxnews.com/us/2014/07/08/oklahoma-farmer-loses-iphone-in-grain-silo-returned-nearly-8-months-and-trip-to/

post #38 of 163
Quote:
Originally Posted by Apple ][ View Post
 

 

Most people don't need it, but I don't have anything against Apple offering a waterproof option for drunks and other careless people, as long as that phone costs more.

 

Normal people should not subsidize drunks and careless people.

 

Dropping your phone in toilets and pitchers of beer? I can't say that that is a problem that I ever have to worry about.

No need to be a prick, accidents happen to everyone.

 

I don't use the Stocks app, so I don't see why I should subsidise the development of apps for city boys*.

 

 

 

* I actually use a different stocks app, but I'm making a point here.

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post #39 of 163

Even if their phones are shit-proof, I would never buy anything with Samsung name on it .... 

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #40 of 163
Quote:
Originally Posted by CustomTB View Post

I was probably the first person to drop an iPhone in the toilet...before they offered AppleCare... But early enough that Amex paid for a new one.

Pulled the phone out and it was still on. Tried to turn it off but couldn't swipe the wet screen. Phone died in my hand and I may have wept a little.

Dropped another one in a pitcher of beer. Dead immediately.

Waterproof would be a nice feature.

Oh my God you need to be more careful with your electronics i'm sorry but that is just a careless thing to do, and you drop your phone into a picture of what beer wow luckily I don't drink so I don't have to worry about the beer. I'm sorry but for a $700 piece of hardware people should be more careful. Whether it's waterproof or not, and seriously old tale of dropping your phone in the toilet well I don't have to worry about that either because I don't use my phone in the bathroom. That sounds like something only drunk/clumsy people would do.
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