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Apple's mysterious 2-story structure at site of Sept. 9 event drives frenzy even further

post #1 of 132
Thread Starter 
Following Apple's announcement that it would move its September media event -- at which both the "iPhone 6" and "iWatch" are said to be unveiled -- from the company's typical event stage in San Francisco to much larger space in Cupertino, new photos show that they have also constructed a bespoke two-story building on the grounds likely dedicated to the event.




Photos depict a large, square, all-white building -- though its coloring could be merely the result of a screen put in place during construction -- just outside Cupertino's Flint Center. Security is "very tight" on the premises, according to The Loop's Jim Darlymple.

It is unclear exactly what the space will be used for, but it likely to be part of the "hands on" area where Apple traditionally allows journalists to fondle new products following their announcement. The Flint Center has a capacity of nearly 3,000 people, compared to just over 700 for the oft-used Yerba Buena Center, suggesting that Apple could be preparing for an extremely important launch.




Apple announced the event -- to be held at 10 a.m. Pacific, 1 p.m. Eastern -- earlier Thursday. The invitation bore an equally mysterious tagline: "Wish we could say more."

At least one model of the next-generation iPhone will likely be shown off, as well as Apple's entrant into the suddenly-smoldering wearable device market. AppleInsider will be on hand for the event and will bring live coverage from the Flint Center.

post #2 of 132

Add to it Jim D tweet (https://twitter.com/jdalrymple/status/505047719463763968) and things are... Smoke'n!

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post #3 of 132
Quote:
Originally Posted by boeyc15 View Post
 

Add to it Jim D tweet (https://twitter.com/jdalrymple/status/505047719463763968) and things are... Smoke'n!


nice

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Doodle Dice iPhone puzzle game: A fun, free physics-laden collection of dice games.  Greatest app made yet?  Perhaps young man... Perhaps.
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post #4 of 132
Larry Page (A.K.A. Google) and Samsung can bend over now!

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #5 of 132
Quote:
Originally Posted by boeyc15 View Post
 

Add to it Jim D tweet (https://twitter.com/jdalrymple/status/505047719463763968) and things are... Smoke'n!

 

I'm really confused. Is that a Yep or a Nope?

post #6 of 132
Quote:
Originally Posted by RalphMouth View Post
 

 

I'm really confused. Is that a Yep or a Nope?

 

He's gone beyond "yep" and "nope". "Holy shit" is a new one from him.

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post #7 of 132

This event is going to be HUGE!

 

Apple themselves have built up the huge hype, with their previous statements, and they no doubt are going to be showing off a whole bunch of new devices and making some important announcements!

 

This isn't just about some larger iPhone. That will only be a part of it.

post #8 of 132

I'm guessing this is to showcase home automation and payments using iBeacons and various new software, compatible with existing devices and even better on ones they'll announce that day!

post #9 of 132
I hope so. Maybe I need to take some vacation days around the time these products are released and pitch a tent *looks down* oops too late.
post #10 of 132
Hope it's more carplay announcements.
post #11 of 132
Originally Posted by AppleInsider View Post
...area where Apple traditionally allows journalists to fondle new products following their announcement.

 

I approve of this. I also approve of future variations on the theme.

 

“We got into bed with the new iPad...”

“After motorboating the Broadwell MacBook Pro...”

“We turned on the new iPhone’s vibrate function...”

“We were standing behind the Mac Mini in a crowded Japanese commuter train...”


Edited by Tallest Skil - 8/28/14 at 1:17pm
post #12 of 132

And in related news, a mysterious structure has shown up outside of the location where Samsung will hold their next event.

 

Upon further investigation, it has been revealed that it is merely a building that houses porta-potties, where members of the audience can quickly go and vomit after seeing Samsung's pathetic new offerings.

post #13 of 132
Well, they have to make room for the 5.5" iPhone 6 somehow!
post #14 of 132
Surely this proves there will be a 5.5" iPhone¡

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #15 of 132
Originally Posted by Apple ][ View Post
Upon further investigation, it has been revealed that it is merely a building that houses porta-potties, where members of the audience can quickly go and vomit after seeing Samsung's pathetic new offerings.

 

Free salt to anyone who makes use of the facilities.

post #16 of 132

Such copycats at Apple! ;-)

http://en.wikipedia.org/wiki/Google_barges

post #17 of 132
So what could that building be? Simply because there is no room outside the auditorium for 2,300 people to look at the devices? Could it be a demo home for HomeKit-compatible equipment? Something else?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #18 of 132
Buzzzzzzzz Galore!
post #19 of 132
Quote:
Originally Posted by SolipsismX View Post

So what could that building be? Simply because there is no room outside the auditorium for 2,300 people to look at the devices? Could it be a demo home for HomeKit-compatible equipment? Something else?
It's for Apple to show off the best pipeline 25 years. ;-)
post #20 of 132
Originally Posted by SolipsismX View Post
So what could that building be? Simply because there is no room outside the auditorium for 2,300 people to look at the devices? Could it be a demo home for HomeKit-compatible equipment? Something else?


That’s an idea: it’s a full-scale mockup of a house with Apple’s wise home tech integrated into everything–lights, appliances, television, etc.

post #21 of 132

I believe this structure to the Compassionate Enema Pavilion, there to serve the needs of Fandroids and Samsung-biased press members who will become spontaneously "blocked" upon seeing what Apple introduces.

post #22 of 132
Quote:
Originally Posted by SolipsismX View Post

So what could that building be? Simply because there is no room outside the auditorium for 2,300 people to look at the devices? Could it be a demo home for HomeKit-compatible equipment? Something else?

 

It's definitely intriguing. Maybe U2 puts on a post-announcement concert?

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post #23 of 132
Quote:
Originally Posted by Tallest Skil View Post
 


That’s an idea: it’s a full-scale mockup of a house with Apple’s wise home tech integrated into everything–lights, appliances, television, etc.

 

And Siri looked upon it and it was good.

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post #24 of 132
Quote:
Originally Posted by Rogifan View Post


It's for Apple to show off the best pipeline 25 years. ;-)

 

A giant one...with skateboarders!

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post #25 of 132
iDrones. Heard it here first.

Giant enclosed flight space.
post #26 of 132

Can we get someone over there with a nice zoom lens please!

post #27 of 132
It temporarily hides the mausoleum where Steve Jobs' body is preserved under glass. The body will eventually be placed in the centre park of the new apple spaceship headquarters, so eventually when it is complete and ready for the journey to Ceti Alpha V. Jobs' body will be ready for the observation deck.

Or, alternatively, it might just be a site to show off home automation, lots of cool indoor sports games in a carnival set up to show off healthkit, a bank of TVs with a matching bank of lounges to play games with the updated AppleTV, and a brace of really cool cars to drool over and incidentally show off carplay.
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It's the heat death of the universe, my friends.
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post #28 of 132
Quote:
Originally Posted by Rogifan View Post

It's for Apple to show off the best pipeline 25 years. ;-)

I'm more excited by the prospects of what Apple will announce on the software side. As far as hardware there's not much Apple can do to blow people away.

For software, though, Apple has the opportunity to blow everyone out of the water with their payment solutions, as well as, health, home, and auto interconnectivity with iOS.
post #29 of 132

It can't just be an area for journalists to play with new toys.  If all they needed was a showroom, there are plenty of other venues that can provide an auditorium AND a showroom.  No, this is a custom-built enclosure, for something you just can't do in most showrooms. Even a convention centre would have a hall large enough for a full-scale home to be constructed inside. But for some reason, Apple needs to build a big box. They wouldn't be doing it without a reason.  In 2 weeks it will be obvious.  Meanwhile, consider it to be a gigantic, wrapped Christmas present waiting for the day.  :)

post #30 of 132

Isn't it obvious?  Dr. Dre is holding an after party in there.

post #31 of 132
Does anyone know whether it's already happened that people have begun standing in line for Apple products before they're even announced? I wouldn't be surprised if it has, but I also suspect that once it happens once it'll happen regularly.

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- Gordon Hinckley

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post #32 of 132
Sounds like there might be more going public than yet-another iPhone and an iWatch.

If I were to guess, that structure is for a host of vendors who have new hardware or software for the health and sport features Apple will be pushing. They'd want ample 'hands on' space, so Apple is providing it for them.

If so, Apple will probably leak or go public with that in advance to attract a wider-than-usual audience. Mac media might want to be ready with fitness and medical resources there or on-call.

Developing radically new uses for iPhones will allow Apple to add value and stay ahead of competitors such as Samsung.
post #33 of 132
Quote:
Originally Posted by TeaEarleGreyHot View Post

It can't just be an area for journalists to play with new toys.  If all they needed was a showroom, there are plenty of other venues that can provide an auditorium AND a showroom.  No, this is a custom-built enclosure, for something you just can't do in most showrooms. Even a convention centre would have a hall large enough for a full-scale home to be constructed inside. But for some reason, Apple needs to build a big box. They wouldn't be doing it without a reason.  In 2 weeks it will be obvious.  Meanwhile, consider it to be a gigantic, wrapped Christmas present waiting for the day.  1smile.gif
Perhaps this is one of Paul Deneve's special projects. ;-)
post #34 of 132
Quote:
Originally Posted by Tallest Skil View Post
 


That’s an idea: it’s a full-scale mockup of a house with Apple’s wise home tech integrated into everything–lights, appliances, television, etc.

This was my initial thought. "Wish we could say more" could very well mean more advancements in voice activation/Siri tech too. 

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post #35 of 132
I'm guessing this was built to demonstrate the benefits of health kit with various activities and sports monitoring sensors. Who knows, maybe Kobe will be there to show how it analyzes a jump shot. Maybe there will be a dunk tank, where you can throw Fire phones at the target to dunk people wearing the iWatch (edit: which I think is going to be called iPod).

   

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post #36 of 132

I have a feeling even this structure has been iteratively prototyped and exhaustively tested for fitness of the purpose it will serve at the event.  It's so nice to see people who care.

You did not come into the world to fail. You came into the world to succeed.

- Gordon Hinckley

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You did not come into the world to fail. You came into the world to succeed.

- Gordon Hinckley

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post #37 of 132
Must be the Tesseract (aka Cosmic Cube) containment building.
Infinite power forever.

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post #38 of 132

Jim Dalrymple tweet + stock bybacks + general confidence of management  + 'best pipeline in 25 years' comment + larger capacity venue (and one of historical significance to apple) = THE BEST APPLE PRODUCT ANNOUNCEMENT DAY OF ALL TIME?! And I might be trying to read into it, but could 'wish we could say more' also be in reference to a vastly improved Siri like was rumoured before WWDC rather than them just implying their eagerness to show us stuff? 

post #39 of 132
Quote:
Originally Posted by allenbf View Post
 

Isn't it obvious?  Dr. Dre is holding an after party in there.

 

Additional room for twerking classes with Miley Cyrus.

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post #40 of 132


It certainly looks like Apple will unveil whatever the White Cube contains on the 9th.

Unlike those Google barges.  Whatever they were before they were scrapped.

LOL.

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