Originally Posted by Tallest Skil
Ah, the Mac Pro; I think that’s what I’m not remembering.
And yep, that’s really the only way to go. However, you run into a completely new set of problems when you do that. With the iPhone, they showed a hobbled-together prototype that could only move through its software on a “golden path”. And then there were six months of downtime for competitors.
But i think that the Mac Pro is even the opposite here. No one else in the workstation part of the industry in their right minds would have copied Apple’s designs–not a one of them believes in it! Apple could have built the Mac Pro early and had it out in 2013 without worrying about competitors stealing it.
And I think the "iHome" rollout (if that's what Apple will be showing in the "white cube" at Flint Center) will be yet again a different scenario. The actual smart home hardware will eventually be a mix of Apple and third-party components all interacting through a common protocol. The components might be switched outlets and "smart LED bulbs" that aren't all that visually interesting. And the HomeKit API in iOS 8 could easily be demo-ed on stage anyway.
I think the the Flint Center construction isn't just about hiding components from view. I think it's about building out a home-like environment in which to showcase the products. So it feels more real to the invited media than a "golden path" demo of alpha-quality hardware + software by some heavily-coached executive on stage. That's my guess anyway.
Other possibilities, in decreasing order of likelihood IMHO:
1. Brick-and-mortar retail store for demo-ing Apple's contactless payment system and retail disruption plan. And not just a generic demo-store. A Target or Walgreen's or CVS or something, and there would be an announcement to the effect that the retailer would be the first to use Apple's new NFC-or-whatever contactless payment system. With iBeacons at appropriate spots, EasyPay + Touch ID no-line no-cash-register purchasing, and Apple Store-level security and inventory management. All available as a turn-key retrofit for existing retailers.
2. Apple's actual television disruption hardware + software rollout. In a house-like mock-up, with a TV monitor in each room and central Apple TV set-top device wirelessly streaming video and audio to multiple video and audio devices in the house. Displaying content streamed from Apple servers, free with iAd, pay for no-iAd viewing, and all controlled by Siri. And no bundling of useless clutter-channels that you'll never, ever watch. Just exactly what you want to watch. When you want to watch it. Oh and live events, sports, and news, of course. Kind of like iTunes Festival has been for years.
3. Joint Tesla-Apple electric car with next-gen super-capacity ultra-fast-charge batteries. The batteries will be built at Tesla's Gigafactory out in some US desert somewhere. Three or four of the cars might be lined up, all running Car Play hardware. And iOS 8 -> Yosemite Handoff so you can continue phone calls, movies, or iTunes Radio music streaming on your iMac in your home office when you arrive. And no self-driving anything.
Edited by SockRolid - 8/29/14 at 11:06pm