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Apple imposes restrictions on HealthKit data sharing with ad platforms, others

post #1 of 33
Thread Starter 
A set of rules discovered in the latest iOS 8 beta show Apple is already taking steps to ensure sensitive user health data harvested by the upcoming HealthKit API remains private, especially as it applies to firms wanting to harness the information for targeted ad campaigns.



Ahead of Apple's expected iOS 8 launch in September, the company has restricted developers from selling or otherwise distributing sensitive data collected by the HealthKit application programming interface, which is set to debut as part of the new mobile operating system. The terms, buried in the latest iOS 8 beta's licensing agreement, were highlighted by the Financial Times on Thursday.

According to text pulled from the license, developers may "not sell an end-user's health information collected through the HealthKit API to advertising platforms, data brokers or information resellers," and are barred from using gathered data "for any purpose other than providing health and/or fitness services."

In addition to the imposed data sharing restrictions, apps using the HealthKit API must provide privacy policies to end users.

Apple's HealthKit is a framework made available to third-party hardware and software makers that aggregates and stores harvested health data. Users have access to the metrics via iOS 8's built-in Health app, which serves as a centralized hub for viewing and sharing tracked information associated with user activity, sleep patterns and more.

Along with third-party tools, the Health app is capable of gathering data from Apple hardware like the M7 motion coprocessor found in the latest iPhone 5s. Further, the company is expected to announce a wrist-worn "iWatch" device thought to carry a host of sensors for health related monitoring.

For advertisers, the repository would be a gold mine, providing invaluable insight into how to better target ads to consumers.

Apple, however, is already looking ahead to skirt possible privacy issues. Senior executives have met with the U.S. Food and Drug Administration to discuss regulatory issues and the company is reportedly in talks with major medical records systems firms, insurers and healthcare providers eager to integrate with HealthKit.

Apple is expected to launch HealthKit as part of iOS 8 on Sept. 9, when the company will be holding a special event widely thought to feature the next-generation iPhone lineup.
post #2 of 33

Why is the symbol for caffeine a carrot? Carrots inhibit the effect of caffeine in the body…

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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post #3 of 33
Quote:
Originally Posted by Tallest Skil View Post

Why is the symbol for caffeine a carrot? Carrots inhibit the effect of caffeine in the body…

Why it would be anything other than a cup of coffee is beyond me.
post #4 of 33
Quote:
Originally Posted by Tallest Skil View Post

Why is the symbol for caffeine a carrot? Carrots inhibit the effect of caffeine in the body…

Carrot is used as a general symbol for a nutrient. Caffeine is a nutrient found in coffee, chocolate, teas and other foods.

Caffeine is an anti-calming agent that works by blocking the inhibitory signal Adenosine so that adrenaline can be a stronger stimulant signal. Carrots by providing Vitamin A which magnifies thyroid hormone may increase caffeine's effectiveness by increasing adrenaline receptors.
post #5 of 33
Quote:
Originally Posted by Tallest Skil View Post
 

Why is the symbol for caffeine a carrot? Carrots inhibit the effect of caffeine in the body…


Why is the symbol for steps a flame? Flames inhibit the ability for the foot to step (unless you're a fire walker).

post #6 of 33
Quote:
Originally Posted by konqerror View Post
 


Why is the symbol for steps a flame? Flames inhibit the ability for the foot to step (unless you're a fire walker).

Calories burned, holy crap you people complain about the silliest crap.

When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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post #7 of 33
Quote:
Originally Posted by Tallest Skil View Post
 

Why is the symbol for caffeine a carrot? Carrots inhibit the effect of caffeine in the body…

Steve Jobs would not allow this!

post #8 of 33
I'm not certain, but this situation could be covered by privacy regulations under HIPAA. Any app maker would face some serious fines and enforcement if they are not careful with user's data points.
post #9 of 33
post #10 of 33

Privacy will be a major issue with HealthKit. Any breach will be blown out of all proportion and lead to mistrust. A gold mine for advertisers perhaps, but one their greedy little fingers must be kept well off.

 

Ditto HomeKit, come to think of it.

post #11 of 33
Good for you Apple.
post #12 of 33
Quote:
Originally Posted by gilly33 View Post

Good for you Apple.

MicrosoftSamsung even Google, if you can believe that have the same policy, it's standard practice, not to mention obvious as no one in their right mind would use the service otherwise.


Edited by Relic - 8/28/14 at 6:35pm
When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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post #13 of 33

These 3 morons love the idea .... more advertisers for google!!

 

Intel(R) JPEG Library, version 1,5,4,36

....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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....the lack of properly optimized apps is one of the reasons "why the experience on Android tablets is so crappy".

Tim Cook ~ The Wall Street Journal - February 7, 2014

Inside Google! 

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post #14 of 33
Quote:
Originally Posted by BradPro View Post

I'm not certain, but this situation could be covered by privacy regulations under HIPAA. Any app maker would face some serious fines and enforcement if they are not careful with user's data points.

I was already thinking the same thing.  This HealthKit must be HIPPA compliant, or even Apple could face serious fines.

post #15 of 33
Quote:
Originally Posted by hillstones View Post

I was already thinking the same thing.  This HealthKit must be HIPPA compliant, or even Apple could face serious fines.

I took CompTIA's test for Healthcare IT. They cover and ask you questions about the various fines for various infractions. Even an accidental leak can be subject to a fine and potential jail time.

"The real haunted empire?  It's the New York Times." ~SockRolid

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #16 of 33
Quote:
Originally Posted by konqerror View Post
 


Why is the symbol for steps a flame? Flames inhibit the ability for the foot to step (unless you're a fire walker).

 

You're using them wrong.

 

When applied to the foot they may be an inhibitor, when applied to the butt.....

post #17 of 33
Apple will be the first company to get it "right". If they can integrate across the entire healthcare ecosystem (insurers, healthcare providers, FDA, etc) they can do so so much more than what a startup can with a mere steps counter or sleep monitor
post #18 of 33
Quote:
Originally Posted by jameskatt2 View Post


Carrot is used as a general symbol for a nutrient. Caffeine is a nutrient found in coffee, chocolate, teas and other foods.

Caffeine is an anti-calming agent that works by blocking the inhibitory signal Adenosine so that adrenaline can be a stronger stimulant signal. Carrots by providing Vitamin A which magnifies thyroid hormone may increase caffeine's effectiveness by increasing adrenaline receptors.

Very interesting info, thanks. Since you were able to explain its drug effects so well, can you possibly explain why caffeine has a calming, focusing effect on those with ADHD? Seems to be the opposite of your explanation and I see, first hand, how caffeine (1-2 cups of strong coffee) can snap my son back from being scattered and fidgety.

Why does Apple bashing and trolling make people feel so good?

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Why does Apple bashing and trolling make people feel so good?

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post #19 of 33
Quote:
Originally Posted by Relic View Post
 
Quote:
Originally Posted by gilly33 View Post

Good for you Apple.

MicrosoftSamsung even Google, if you can believe that have the same policy, it's standard practice, not to mention obvious as no one in their right mind would use the service otherwise.

 

Who in their right mind would trust Google with that information?

 

 

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

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   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

    AT&T believes their LTE coverage is adequate

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post #20 of 33
Quote:
Originally Posted by John.B View Post
 

 

Who in their right mind would trust Google with that information?

 

 

I guess anybody who would trust any computer company with their health information.

When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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post #21 of 33
Quote:
Originally Posted by BradPro View Post

I'm not certain, but this situation could be covered by privacy regulations under HIPAA. Any app maker would face some serious fines and enforcement if they are not careful with user's data points.

Protected Health Information is definitely governed by HIPAA. That said, Apple does tend to protect privacy better than, say, Google.
post #22 of 33
Quote:
Originally Posted by InteliusQ View Post
 

Everytime I see that word HealthKit....

 

I think of HeathKit.

https://www.google.com/search?q=heathkit&newwindow=1&source=lnms&tbm=isch&sa=X&ei=gsz_U_bKI5DOggTNrIDoDQ&ved=0CAkQ_AUoAg&biw=1366&bih=683

 

YES! My neighbor, who was a ham, built a very nice color TV from HeathKit. According to Wikipedia, the company is trying to make a comeback. Wiki is never wrong...

post #23 of 33
Quote:
Originally Posted by formosa View Post
 
Quote:
Originally Posted by InteliusQ View Post
 

Everytime I see that word HealthKit....

 

I think of HeathKit.

https://www.google.com/search?q=heathkit&newwindow=1&source=lnms&tbm=isch&sa=X&ei=gsz_U_bKI5DOggTNrIDoDQ&ved=0CAkQ_AUoAg&biw=1366&bih=683

 

YES! My neighbor, who was a ham, built a very nice color TV from HeathKit. According to Wikipedia, the company is trying to make a comeback. Wiki is never wrong...

 

I tried building some kind of electronics kit (may not have been Heath) when I was about 12. I built a very nice package of burned-off PCB traces, melted transistors, crooked, peeling labels and mis-drilled panel holes. It took a lot of time, effort and money to create that pile of landfill, but it taught me a valuable lesson: better to buy off-the-shelf products when one can, and only do custom when necessary.

Lorin Schultz (formerly V5V)

Audio Engineer

V5V Digital Media, Vancouver, BC Canada

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Lorin Schultz (formerly V5V)

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V5V Digital Media, Vancouver, BC Canada

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post #24 of 33
Quote:
Originally Posted by paxman View Post

Privacy will be a major issue with HealthKit. Any breach will be blown out of all proportion and lead to mistrust. A gold mine for advertisers perhaps, but one their greedy little fingers must be kept well off.

Ditto HomeKit, come to think of it.

Goldmine for advertisers? How about the financial windfall for insurers and credit providers, the money guys. Indications of potential heart issues even tho no doctor has diagnosed it? Borderline high blood pressure showing? Your credit card/loan providers would dearly love to get early word on that, and so would insurers.

Thank goodness we have HIPPA. Even my daughter couldn't pick up CT-scan disc for me without my written and witnessed OK. The health providers know how seriously the law is enforced. i wouldn't worry in the least that Apple or even Google for that matter would be expected to do less or treated lightly if they breached those laws.

With that said I would not be very surprised to see Apple or Google to become part of or establish a new health information exchange. Insurers and health providers pool information on clients so that no matter where they go their complete history of tests, diagnoses, treatments and claims is available to health providers and member insurers. In fact I expect that to happen.

By the way there is a window left open for developers who want to share collected health data with 3rd parties. If the sharing is for "medical research purposes" (?) it can be allowed as long as the user has opted in. Otherwise developers risk having their app removed from the App Store.
Edited by Gatorguy - 8/29/14 at 4:43am
melior diabolus quem scies
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post #25 of 33
Quote:
Originally Posted by Truffol View Post

Apple will be the first company to get it "right". If they can integrate across the entire healthcare ecosystem (insurers, healthcare providers, FDA, etc) they can do so so much more than what a startup can with a mere steps counter or sleep monitor

 

That, is adorable!

post #26 of 33
Quote:
Originally Posted by Relic View Post

MicrosoftSamsung even Google, if you can believe that have the same policy, it's standard practice, not to mention obvious as no one in their right mind would use the service otherwise.

Ha and Google would never bypass user wishes.
post #27 of 33
Quote:
Originally Posted by jungmark View Post

Ha and Google would never bypass user wishes.

I assume you refer to "Do Not Track". Seems most large search providers ingore it including Bing and Yahoo. There is no actual benefit from Do Not Track user settings for frequent web travelers, nor have any companies been successfully sued for ignoring it AFAIK. In fact I'd guess it's ignored more often than honored.

Those that think Google was sued by the FTC for ignoring it are mistaken. They got dinged for the incorrect advice they offered Safari users. Still I don't think it's right to ignore user settings. Many web sites and search services would disagree with me.
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post #28 of 33
Quote:
Originally Posted by konqerror View Post
 
Quote:
Originally Posted by Tallest Skil View Post
 

Why is the symbol for caffeine a carrot? Carrots inhibit the effect of caffeine in the body…


Why is the symbol for steps a flame? Flames inhibit the ability for the foot to step (unless you're a fire walker).


I would assume it has to do with caloric consumption. From the dictionary:

 

calorie |ˈkæl(ə)ri(abbr.: cal.)noun (pl. calories)either of two units of heat energy.• (also small calorie)(abbr.: cal)the energy needed to raise the temperature of 1 gram of water through 1 °C (now usually defined as 4.1868 joules).• (also large calorie)(abbr.: Cal)the energy needed to raise the temperature of 1 kilogram of water through 1 °C, equal to one thousand small calories and often used to measure the energy value of foods.

As far as the carrot goes, your guess is as good as mine. (I know you can buy caffeinated soap, shampoo, other edibles, etc. so maybe there is someone oujt there selling "caffeinated carrots" - kinda catchy).
post #29 of 33
Quote:
Originally Posted by formosa View Post
 
Quote:
Originally Posted by InteliusQ View Post
 

Everytime I see that word HealthKit....

 

I think of HeathKit.

https://www.google.com/search?q=heathkit&newwindow=1&source=lnms&tbm=isch&sa=X&ei=gsz_U_bKI5DOggTNrIDoDQ&ved=0CAkQ_AUoAg&biw=1366&bih=683

 

YES! My neighbor, who was a ham, built a very nice color TV from HeathKit. According to Wikipedia, the company is trying to make a comeback. Wiki is never wrong...


Wow! Smoked, honey roasted, plain? My neighbor is a dick but all he ever does is not take care of his yard. I used to live next to a turkey... ¡

post #30 of 33
Quote:
Originally Posted by Dickprinter View Post
 
Quote:
Originally Posted by jameskatt2 View Post


Carrot is used as a general symbol for a nutrient. Caffeine is a nutrient found in coffee, chocolate, teas and other foods.

Caffeine is an anti-calming agent that works by blocking the inhibitory signal Adenosine so that adrenaline can be a stronger stimulant signal. Carrots by providing Vitamin A which magnifies thyroid hormone may increase caffeine's effectiveness by increasing adrenaline receptors.

Very interesting info, thanks. Since you were able to explain its drug effects so well, can you possibly explain why caffeine has a calming, focusing effect on those with ADHD? Seems to be the opposite of your explanation and I see, first hand, how caffeine (1-2 cups of strong coffee) can snap my son back from being scattered and fidgety.


Stimulants work in a large portion (as much as 80%) of those diagnosed with ADHD/ADD but in others they can be a disaster.

A relative of mine had a very difficult time finding something that worked for him and it turned out to be an unusual cocktail of anti-depressant, and some other supplements. Made a night and day difference for him. It is tough to tell what is going to work sometimes.

 

Might be a bit off topic but made me realize that if there is not patentable, big money products out there then do the research yourself and try anything that won't make you worse. While in college several of my friends and I met the nicest guy with severe Cerebal Palsy. He was constantly shaking his hand  and rocking his head but managed to get by well in classes. We would take him out to one of the local drinking establishments (he walked over with us from his dorm with crutches) and order him ONE large beer and a straw. He would start sucking on that straw and by the time he was ⅓ done with it he could put his crutches on the floor, and most of the tremors had stopped. By the time he hit the 50% mark he can both ambulate and vocalize normally. We would spend the next 45-60 mins with him while slowly drank the last but after about 90 minutes since starting he started to retrograde. Even though it was a tough time when that would happen (more for us, than him, I think) we would not have given up that Tuesday nite ritual for anything for the 4 years he was in school and graduated on time Cum Laude. He has lived a very productive life since and I get updates about him every so often.

post #31 of 33
^^^ Very interesting story.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #32 of 33
Quote:
Originally Posted by Damn_Its_Hot View Post
 

 

(…)

Caffeine is great for certain types of headaches, also. There are simple solutions to complex maladies, which we consume everyday, but big pharma don't want you to know that. 

Why does Apple bashing and trolling make people feel so good?

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Why does Apple bashing and trolling make people feel so good?

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post #33 of 33
Quote:
Originally Posted by Relic View Post
 

Calories burned, holy crap you people complain about the silliest crap.

 

It's an Apple forum, it's what we do.

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