Originally Posted by Rogifan
Originally Posted by Dick Applebaum
Yes, but they would have to open the kimono on the features of a new, unannounced product -- thus destroying the surprise.
When you are talking about enhancements to existing products (screen size, TouchID, 64-bit, Metal, etc.) the SDK does [very] little to destroy the surprise of the announcement of these new versions.
Then announce the device at WWDC and say it will be available for sale before Christmas.
I suspect that Apple might
have announced the product at WWDC if they were sure it could be ready.
However, there are better venue's than the WWDC for announcing New [to Apple] product categories.
But, let's assume that they planned to announce at WWDC.
Have you every worked on the release of a new (to you and your cohorts) product release?
It's a funny experience: fits of progress, followed by false steps, delays -- exceeding, then missing schedules ... rinse and repeat.
More than once, Steve went into a Product Announcement and had to drop something because it wasn't ready.
I remember a Press event where all Steve had to show were three things: the iPod Hi-Fi, a leather iPod case ... and I can't even remember what the third thing was ... Obviously the "featured" product wasn't ready.
So, it easily
could have been that Apple planned to announce the iWatch at the 6/2/14 WWDC Keynote -- but it was dropped because it wasn't ready. Then conducted WWDC sessions (then unannounced) without any iWatch sessions. Then released an iOS build without any iWatch components.
As things go, with the chaotic cycle of a new product release -- all of a sudden, things fall into place -- and Boom, it's ready to show to the world.
That moment in time, when the iWatch was ready to show -- could have occurred just as Tim was thanking everyone for coming and walking off the stage (or any time since).
What's Apple to do? You have the WWDC in June, a planned iPhone event (which probably was planned to be an iPhone/iWatch event).
What would you do?
If we don't get a product for sale this year that tells me Apple is far off from having a product good enough to sell.
I don't think that logically follows -- because there isn't a product for sale on 12/31/14 doesn't mean there won't be one for sale 1/1/15 (holidays aside).
There are lot of logistics involved -- and Tim and his successor have proven to be best in class!