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Exclusive aerial footage of Apple's mysterious white box next to 'iPhone 6' event site

post #1 of 104
Thread Starter 
Not too far from Apple's Campus 2 project, a temporary structure is rising for the company's September 9 event, and new aerial shots captured by an amateur photographer using a flying camera drone offer a closer look at the mysterious white box that has generated considerable buzz.

Apple's white box





The large white structure is being erected next to the Flint Center for the Performing Arts, on a square within the De Anza College campus in Cupertino, Calif., which is located just 1.5 miles from Apple's Infinite Loop headquarters (or nearly equidistant from Campus 2). The included photos and video were captured by a DJI Phantom 2 Vision+ drone, offering a unique perspective on the mystery building.

Apple's 3D Flyover in Maps depicts the site as usually being bare pavement encircling two patches of grass and a central fountain.

Overhead images (below) reveal that the fountain is still exposed in the rear, while the front courtyard area is enclosed in a large, ventilated temporary structure.

Many have speculated that Apple built the structure as hands-on venue where event attendees will be able to inspect the new products it releases, which are expected to include iPhone 6 and, according to rumors, a new wearable product category.

flint center

flint center


Building large temporary structures is common among large companies hosting major events. Oracle pays to build a large pavilion used to feed attendees of OracleWorld in the middle of a major downtown street in San Francisco, an effort that requires repainting lane markers and redirecting traffic.

Google similarly attempted to build a large temporary structure to showcase Glass via a floating barge, but because the project ran afoul of environmental and planning regulations, the company was forced to tow its barge out of the San Francisco Bay and to the remote outpost of Stockton, where the structure is being dismantled. Other barges in the program were also scuttled without ever being used.

Back to Flint Center



Apple hasn't used the Cupertino Flint Center venue for introducing new products since the late 1990s. The space is notable in Apple's history for serving as the first public introduction of the Macintosh in 1984.

The Flint Center auditorium has the capacity for seating nearly 3,000 people, compared to the smaller Yerba Buena Center for the Arts Theater in San Francisco, which seats only 755 but has served as the venue for unveiling iPods and iPads in the past.

flint center


Last fall, Apple presented its new 64-bit A7, iPhone 5s and iPhone 5c at an event in its own theater at the company's Infinite Loop headquarters. It then followed up with an event for new iPads and Macs at Yerba Buena.

This May, Apple's iTunes head Eddy Cue remarked "later this year, we've got the best product pipeline I've seen in my 25 years at Apple," adding, "I believe the products we've got coming are great."
post #2 of 104
It's probably covering Thor's Hammer!
post #3 of 104
Apple showing up Google: This is how you do barges! (First and foremost, you build them on land.)
post #4 of 104
Posted this on another thread:
Quote:
Originally Posted by Dick Applebaum View Post

Ha!

Here's a drone image of Flint Center and the mystery building:



http://************/2014/09/04/drones-eye-view-of-flint-center-highlights-the-mysterious-structure-apple-is-building-next-to-theater-venue/#more-339098

AI is still screwing with nineto5mac.com urls -- just substitute nineto5mac.com (with digits replacing nine and 5) for the asterisks ...


Maybe for something like this:


Benjamin Twine

Let me tell you about my best friend
Well he's got hair down to his knees
He gets along fine doing just how he please

And I believe that we first met
Around three years ago
Well it feels like a lifetime funny how fast it goes

And I remember how this one time
Well I stole his sister's car
And he didn't even mind no he jumped in for the ride

We'd got miles away from anywhere
When the panic soon kicked in
We'd got it back safe and sound no one asked us where we'd been

Ohh Oh Oh
Ohh Oh Oh

Let me tell you why his sister
Why she didn't second guess
She was going out of line, putting on her favorite dress

And oh by God she knows she's worth it
Any boy would tell you so
Well a girl like that is worth her own weight in gold

Ohh Oh Oh
Ohh Oh Oh

Now I made a promise to myself once
That I would wake up by her side
My best friend said that that would be the day I died

Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
Ohh Oh Oh
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #5 of 104
Assuming its not just some monster stage, my guess would be homekit hardware demonstrations with house-of-the-future rooms. Not sure why else they would need something so large.
Doodle Dice iPhone puzzle game: A fun, free physics-laden collection of dice games.  Greatest app made yet?  Perhaps young man... Perhaps.
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Doodle Dice iPhone puzzle game: A fun, free physics-laden collection of dice games.  Greatest app made yet?  Perhaps young man... Perhaps.
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post #6 of 104
1) Even the tops of this temporary structure looks very Apple-ish.

2) It looks like we have three main buildings for the attendees and then what looks like two auxiliary buildings that perhaps are for unloading and setting up of whatever they are putting in the other buildings.

3) I love that AI is doing their own videos but that music is awful.

Quote:
Originally Posted by Dick Applebaum" 
http://************/2014/09/04/drones-eye-view-of-flint-center-highlights-the-mysterious-structure-apple-is-building-next-to-theater-venue/#more-339098

AI is still screwing with nineto5mac.com urls -- just substitute nineto5mac.com (with digits replacing nine and 5) for the asterisks ...

I discovered a solution you can use. Convert any character in the to5mac.com string to its hex value to trick Huddler. This will be seen by a browser as acceptable code. I like switching the (.) period to %2e but any character will do, save for the number 9 because the hex value is %39 which Huddler will then remove since the %39 joins with the to5mac.com string.

e.g.: http://9to5mac%2ecom/2014/09/04/drones-eye-view-of-flint-center-highlights-the-mysterious-structure-apple-is-building-next-to-theater-venue/#more-339098

Quote:
Originally Posted by dugbug View Post

Assuming its not just some monster stage, my guess would be homekit hardware demonstrations with house-of-the-future rooms. Not sure why else they would need something so large.

A stage for music just seems weird to me. I don't see any reason, even if this was an iTunes-based event, for Apple to spend this much time and effort to either have one song or host a concert after a major Apple event. Plus, there would be no reason to cover it up if it was just for a band.
Edited by SolipsismX - 9/4/14 at 7:58am

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #7 of 104

All products updated.  Retina iMacs.  Retina Cinema Displays.  Mac mini (FINALLY).  Mac Pro.  Slimmer MBA.  MBP recently updated (kinda blows my concept, but ...)  Hands on.

 

New products debuted.  Watch.  Home controllers.  TV.   Hands on.

 

Space for actual health care professionals to demo their products and the HealthKit tie-in.

 

Space for car manufacturers to show off i-integration.

 

Christmas in September.  Complete with Santa.

 

Carols to be sung by U2.  

 

8-) 

 

Your = the possessive of you, as in, "Your name is Tom, right?" or "What is your name?"

 

You're = a contraction of YOU + ARE as in, "You are right" --> "You're right."

 

 

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Your = the possessive of you, as in, "Your name is Tom, right?" or "What is your name?"

 

You're = a contraction of YOU + ARE as in, "You are right" --> "You're right."

 

 

Reply
post #8 of 104
Would like to view the embedded video, but all I get is a black box with centered white text "Invalid meta for Vimeo" and, in the lower-left corner, white text "Use original player" prefaced with a left-arrow that would seem to be a link to effect that, but nothing happens if it's clicked.
post #9 of 104
What does it mean to be B H Photo powered? B H Photo is a retail store.
post #10 of 104
Someone on 9to5Mac wonders if this could be a prototype of a redesigned Apple store. Perhaps something for Angela Ahrendts to show off.
post #11 of 104
That http://9to5mac%2ecom site is not too shabby, is it? Pretty good and swift articles over there.
How to enter the Apple logo  on iOS:
/Settings/Keyboard/Shortcut and paste in  which you copied from an email draft or a note. Screendump
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How to enter the Apple logo  on iOS:
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post #12 of 104
What would have been news worthy was to take that drone with the GoPro camera attached and dive box that white building, fly the drone into an door, fly around and investigate what was going on INSIDE. Now that would have been news!

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #13 of 104
Jeez.

They're just toilet blocks.

For when the competition shits itself at next week's presentation.
If you value privacy you can now set DuckDuckGo as your default search engine in iOS and OS X.
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If you value privacy you can now set DuckDuckGo as your default search engine in iOS and OS X.
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post #14 of 104
Quote:
Originally Posted by Rogifan View Post

Someone on 9to5Mac wonders if this could be a prototype of a redesigned Apple store. Perhaps something for Angela Ahrendts to show off.

That sounds like a reasonable guess to me. Certainly better than being a concert venue. That said, is a redesigned Apple Store really an exiting thing to have? We're talking about new tables and placement, right, but still with the same stuff on them. Seems dull to me.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #15 of 104

Suddenly felt, domestic drones violate privacy, security or whatever.   

post #16 of 104
Quote:
Originally Posted by jakeb View Post

What does it mean to be B H Photo powered? B H Photo is a retail store.

 

B&H is sponsoring the drone. They probably gave it AI for the publicity. Just like calling a baseball stadium AT&T Park.

 

That building is something like 1/4 the size of the flint center. That is huge whatever it is for. I agree it is not a stage as they have one of those. I sure hope this even is streamed live.

post #17 of 104
Quote:
Originally Posted by jakeb View Post

What does it mean to be B H Photo powered? B H Photo is a retail store.

In this particular instance "powered" is just a marketing term that means "sponsored by."

post #18 of 104
Maybe Apple is very proud of their Campus2 and want to show pieces of it. Bit like the demo building they put up on the actual site.
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post #19 of 104
Quote:
Originally Posted by PhilBoogie View Post

Maybe Apple is very proud of their Campus2 and want to show pieces of it. Bit like the demo building they put up on the actual site.

I like that it a much better guess than a concert venue.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #20 of 104
Quote:
Originally Posted by Phone-UI-Guy View Post
 

That building is something like 1/4 the size of the flint center. That is huge whatever it is for. I agree it is not a stage as they have one of those. I sure hope this even is streamed live.

Some events require multiple stages. Many venues have configurations that don't work well for some events. Also, the set change itself might require too much time or effort.

 

The Flint Center has permanent seating, they can't be removed. It's more like a movie theater or classical concert hall rather than a general admission rock concert venue which is why they don't host many rock concerts. It's typically things like dance, orchestras (even the San Francisco Symphony does the occasional Flint Center concert) and projected events like Warren Miller ski movies.

 

Flint Center would be great for Yo-Yo Ma, not Radiohead.

 

Earlier eyewitness reports by a passerby stated that what appeared to a sound stage was being built. The logical conclusion from that story would be that indeed this is some sort of stage with a general admission (seatless) audience area.

 

The three main sections of the building could be the stage, audience floor, and an entry hall. The two auxiliary sections could be a backstage/artists' area plus a catering operation.

 

The recently completed acquisition of Beats would seem to point to some sort of major promotional moment at some occasion and Tuesday would be the first Apple media event since that acquisition.

 

If Apple does introduce some sort of wearable tech, a fashion show might be a suitable event. Flint Center's orchestra floor seating arrangement does not make it a good venue for something like a fashion show since a catwalk cannot be set up.

 

With the recent high-level acquisitions of Ahrendts, Iovine, and Dr. Dre, it is likely that we will start to see more entertainment-style events rather than the corporate dog-and-pony media presentations.

post #21 of 104

I was also thinking concert venue. But, if that was the case, they wouldn't necessarily need to cover it.  Need to keep in mind that Apple expected drone surveillance, so this may ultimately be an open-air exhibit of some kind (iTesla?) that is merely temporarily screened from the sky as a prelude to its unveiling.

post #22 of 104

For audience and performer comfort, providing shade and air conditioning is something to consider, especially when temperatures in Silicon Valley often hit the high eighties or low nineties in early September.

 

The fact that HVAC ducting has been built for the structure does not seem to indicate that they would be removing the roof.


Edited by mpantone - 9/4/14 at 9:00am
post #23 of 104

why don't shareholder of company sue companies when the through money away like google did with their barge showroom idea. Shareholders should get pissed when the learn that a Google is making bad investment like this. Yeah we all know that 1 and 10 R&D product see light of day so some money is wasted, but when companies do things like the floating showroom which is not core to their business they should have to explain themselves to shareholder.

post #24 of 104
Quote:
Originally Posted by Maestro64 View Post

why don't shareholder of company sue companies when the through money away like google did with their barge showroom idea. Shareholders should get pissed when the learn that a Google is making bad investment like this. Yeah we all know that 1 and 10 R&D product see light of day so some money is wasted, but when companies do things like the floating showroom which is not core to their business they should have to explain themselves to shareholder.

In the case of Larry and Sergey, they are the majority stockholders and I personally would never buy Google stock. Read this: http://mobile.nytimes.com/blogs/dealbook/2012/04/13/new-share-class-gives-google-founders-tighter-control/

I'd be very concerned about what kind of succession plan these guys have in place.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #25 of 104

It's a special theme park, designed for testing your iWatch, and the new payment system.

1. Aerobics, to measure your pulse.

2. Cake competition, to measure your blood sugar.

3. Party booth to measure your alcohol levels.

4. Live concert with U2, to measure the sound levels.

5. Labyrinth, to help you find your way out.

6. Shopping mall, to test the new payment system.

etc...

post #26 of 104
Quote:
Originally Posted by SolipsismX View Post

I love that AI is doing their own videos but that music is awful.

The piano music didn't fit well at all. It's hard to get good, affordable, royalty-free music though. The following site has a good selection but pricey:

http://www.premiumbeat.com/royalty_free_music/acoustic

If you mute the video and play Clap Tap along with it, I think it fits better. You really have to have a unique track per video clip though or it gets old real quick. Maybe if they bought a selection of 10 or so they could cycle round them and use different loops.

Now, what's in the box, what's in the box.



If only they'd give us a clue. We know it has to be something that fits in the box and the shape is irregular: it's very narrow and long. There were clues about it being a stage but why would they need so much security and have staff not say what it was? A simple stage show is nothing to be secretive about. Is it even big enough to have a stage and a large audience? If it's mostly press invites, what good is a concert for them?

All will be revealed in 5 days but what if it's a major letdown? What if it's just an area for Federighi's team of hair stylists and products so that he doesn't have the problems he had last time? There's some secrets with that hair, if you notice it bends one way and then the other way and kinda sweeps over. He's not getting that volume with a comb, there has to be a girlie brush and some product involved, maybe a blow dryer too, which explains the electricity feeds going into the box.

It better be something awesome or that plain white box is totally overrated.
post #27 of 104

In all seriousness, can anyone think of a real possibility that does not involve a fake home setup for HomeKit demonstration?

 

I mean....HomeKit is great and all....but its not like Apple is making a single piece of hardware to enter into that space.

 

This is mysterious to say the least.

post #28 of 104
Quote:
Originally Posted by palegolas View Post

It's a special theme park, designed for testing your iWatch, and the new payment system.
1. Aerobics, to measure your pulse.
2. Cake competition, to measure your blood sugar.
3. Party booth to measure your alcohol levels.
4. Live concert with U2, to measure the sound levels.
5. Labyrinth, to help you find your way out.
6. Shopping mall, to test the new payment system.
etc...

7. Breakdancing competition with prizes handed out by Beats

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post #29 of 104
Quote:
Originally Posted by Marvin View Post

The piano music didn't fit well at all. It's hard to get good, affordable, royalty-free music though. The following site has a good selection but pricey:

http://www.premiumbeat.com/royalty_free_music/acoustic

Isn't there plenty of free, public domain classical music?


Even this folky selection I clicked on randomly from the 2nd link is considerably better…

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #30 of 104
Quote:
Originally Posted by SpamSandwich View Post

7. Breakdancing competition with prizes handed out by Beats

8. Room-to-room teleportation demos.
9. Clinic rooms for attendees to get subdermal implants for the real future of wearable CE.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #31 of 104

If Apple is that desperate for secrecy that they need to put a white box up, they should stop conveniently leaking information to WSJ, NYT, macrumors and this site.

post #32 of 104
Originally Posted by PhilBoogie View Post
That http://9to5mac%2ecom site is not too shabby, is it? Pretty good and swift articles over there.

 

*awkward coughing during silence*

 

Originally Posted by SolipsismX View Post
That said, is a redesigned Apple Store really an exiting thing to have? We're talking about new tables and placement, right, but still with the same stuff on them. Seems dull to me.

 

Ah, what if it’s a combination of the two?

 

What if it’s a new Apple Store styled after a home (et. al.)? What if the store will have mock versions of rooms in which products will sit, allowing customers to actually get a feel for what it would be like to own said products and to give them a way to see how an iPad or whatever could fit into their lives.

 

Say there’d be a living room mockup with an iPhone, iPad, iPod touch, and Apple TV on display. Play around with them in that setting, get mock phone calls that show up on the Apple TV, etc.

 

Or a kitchen showing an iPad, iPhone, AirPort Extreme and MacBook Air with appliances and lighting controlled by HomeKit.

 

Or a home office with a Mac Pro, iMac, or MacBook Pro and a Time Capsule.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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post #33 of 104
Quote:
Originally Posted by mpantone View Post



If Apple does introduce some sort of wearable tech, a fashion show might be a suitable event. Flint Center's orchestra floor seating arrangement does not make it a good venue for something like a fashion show since a catwalk cannot be set up.
.

I love the fashion show/catwalk idea. Makes perfect sense for the building shape (low sections of the building are backstage changing areas). But Apple usually does products that others have already tried, only they do them much better. There is not much wearable tech clothing out there yet.

Macintosh 512Ke.......

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Macintosh 512Ke.......

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post #34 of 104
Quote:
Originally Posted by pmz View Post

In all seriousness, can anyone think of a real possibility that does not involve a fake home setup for HomeKit demonstration?

I mean....HomeKit is great and all....but its not like Apple is making a single piece of hardware to enter into that space.

This is mysterious to say the least.

I've been saying since we've started talking about an iWatch, which is before the actual rumours started, that I think Apple will need to shed it's simple design ethos by creating many version out of the gate due to the high level of fashion and utility that is involved. To me that means men and women sizes (even though this probably hurts functionality for the smaller size which is typically considered for a woman), multiple types spreading from basic, durable design (e.g.: blue collar workers and athletes) to higher end designs, to many different styles to appear to a wide range of fashion. I think this is by far the hardest nut to crack for a CE company.

So to answer your question, perrhaps they will showcasing dozens of designs they plan on selling.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #35 of 104
It's a giant watch!

Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

Reply

Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

Reply
post #36 of 104
Quote:
Originally Posted by mpantone View Post

If Apple does introduce some sort of wearable tech, a fashion show might be a suitable event. Flint Center's orchestra floor seating arrangement does not make it a good venue for something like a fashion show since a catwalk cannot be set up.

I think that would be a great way to showcase the styling of the various designs after they show us its functionality.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #37 of 104
Quote:
Originally Posted by Tallest Skil View Post

*awkward coughing during silence*


Ah, what if it’s a combination of the two?

What if it’s a new Apple Store styled after a home (et. al.)? What if the store will have mock versions of rooms in which products will sit, allowing customers to actually get a feel for what it would be like to own said products and to give them a way to see how an iPad or whatever could fit into their lives.

Say there’d be a living room mockup with an iPhone, iPad, iPod touch, and Apple TV on display. Play around with them in that setting, get mock phone calls that show up on the Apple TV, etc.

Or a kitchen showing an iPad, iPhone, AirPort Extreme and MacBook Air with appliances and lighting controlled by HomeKit.

Or a home office with a Mac Pro, iMac, or MacBook Pro and a Time Capsule.

How will I know how HomeKit will fit into my particular lifestyle?

pink_trailer_trash.jpg

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post #38 of 104

its a stage....   cant be more obvious than that.

post #39 of 104

I personally stopped wearing a watch a long time ago. I find my self happier because of it. Not rushing around. I tried a few times to wear a watch and found it gave me a rash/ sweaty felt weird so i won't wear one again. Now I realize I'm a minority and not being overweight like most folks I don't suppose I will really need to know up to the second info on my heart rate, insulin count etc. Now of course I do think it will be a success because the majority of customers for it are overweight, suffering from all kinds of health problems or fitness freaks and so on. But do we really need a device on our wrist that takes over our lives and transmits text messages and all kinds of reminders to us 24x7. After all the secret to a happy life is stepping back from that anal retentive, everything under control, mass delusional , go getter madhouse we live in. No wonder the 3 leading causes of death are heart attacks, cancer and strokes. If you really want happiness, its not in material objects or another person. Its learning to detach from all the things that imprison us. The great thing about my iPhone, is I can just leave  it at home and boom I'm instantly rid of it for a while. Yes we have the ability to take that watch off,  but do we trust ourselves to have the will power to do so? The more connected you are to the Matrix, the more a slave you become to it. You either choose to be a part of it or you can choose to go back to the source. Do you really believe all the nonsense about technology empowering you? I don't. Now I will get off my soap box. ha ha

Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

Reply

Originally Posted by Rickers - 2014

Cook & Co will bury Apple.  They can only ride Steve's ghost for so long.  Steve == Apple and Apple == Steve.  

Reply
post #40 of 104
Quote:
Originally Posted by jakeb View Post

What does it mean to be B H Photo powered? B H Photo is a retail store.

Given there's an FAA ban on "commercial" drone usage I expect B&H Video simply provided the aircraft free in return for it having that sticker on it, sort of NASCAR-like as a promotional effort. No money is exchanged, simply a mind-space exercise.

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