I know I should be screaming about the lack of 'power'Macs. Especially ones driven by the G5. (Heck, I bitch about the current towers enough, eh?) But I think I understood what just went on up there.
That was one shrewd Macworld.
Economy is in dire straights. Do Apple release a raft of new machines? No.
They discount the old ones and add extra features. Let's face it...the iPod IS Apple's 'PDA'. I think syncing it up with iCal is a stroke of genious...with alarms for appointments and all. But the masterstroke with these little additions is the move to Windows. This equals loads more money to fund the growing of Mac share, Mac awareness, Apple's profits...the 'switch' thing.... Shrewd business move. We'll get them first of course!
They released the Cube when things started turning down...and with self inflicted wounds...it tanked. So...we 'only' get 'new' iPod and 'new' Widescreen iMac. SEXY beast. If it had the 1 gig processor. I'd be sweating!!!
There is some strategy to releasing things little but often to keep up press exposure and keep the share price stable over the 'overall' year.
I wanted G5 POWERmacs. I didn't get them.
I'm sure we'll see G4 'power'Macs in August some time. Hopefully in excess of 1.2 gig. Because if they don't...the 17 inch iMac widescreen will clobber them in sales.
Speaking of which. Shrewd move to only intro a new model at top end and bump the first Superdrive model down again by a hundred. Clever.
They should do this with the rest of the line though!
Bar the lack of ddr/bus and 1 gig G4...the 'New' New iMac is looking tempting. Especially when compared to the low end Tower!
So...maybe Apple will have dual processor DDR and bus improved 1.4 G4 towers to see them through until early next year. But the announcement will be outside of the keynote...as par their new strategy. Gives them chance to sell the inventory backlog.
.Mac. I liked the dig at M$!
Well...the great internet for free thing appears to be coming to an end. And lets face it. Nothing in life is for free in the end. When you have to pay for something...you appreciate it more
.Mac...looked good value for money. Backup date services etc on a banner free e-mail system... Not...bad. Apple have got to make more money and not just from their boxes. They have good services...they already give plenty away for free to push boxes. Excellent iapps. If I was connected to the net on my wife's ibook and not via the PC...then I'd subscribe. This didn't get a clap but maybe its for the greater good. (ie Apple and indirectly to fund great products for us in the future...)
Apple are maturing. Fighting M$ at its own game. Some of the things we won't like. Like 'paying' for things...and not getting 'power'Macs at expos. But hey...we know the 'powers' aint selling and it has been half a year. They're due. Couple of weeks or so tops.
But most of all, I was impressed with Jaguar. Rightfully, the expo belonged to it. Stunning. Loved Rendevous. Isync your devices et al. The Sherlock 3 finder. Spring loaded folders(!) Yay. iCal was great. (I didn't realise the wisdom of this until after I'd finished viewing...) Address book and Mail... Lots of great apps built in and integrated into Jaguar. Love the furry box.
This Macworld. Not a classic. AND Steve looked distinctly annoyed after a couple of demos mistepped eg Junkmail (a superb functionality for mail...)
But I'd describe it as a shrew hand of Poker. Especially in the current economic conditions.
For the 'switch' campaign, they've got to convince the 'switcher' that the Jag claws Xps eyes out. What I just saw blows Xp out of the water. It's awesome. Now they CAN go after Xp AND advertise the heck out of it. Functionality. Improved functionality...so much so...Jag has an edge...it'll clinch the sale in the retail stores. I got a headache just reading about all the Jag' extras... PC users in a store will be so star struck they'll sign on the dotted line...
The focus on software and Jag' clever...and we did get some harder...to fine tune the current ranges.
Lemon Bon Bon
[ 07-17-2002: Message edited by: Lemon Bon Bon ]
[ 07-17-2002: Message edited by: Lemon Bon Bon ]</p>