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Apple switch stories - international oddities (or copywrite lazyness)??

post #1 of 7
Thread Starter 
I was having a look on the Apple switch stories - of the international Apple sites.

Those Japanese have their own switch stories in the quicktime movies (they look funny, have a look). So i thought that also most of the European sites would have something similar... well.. didn't look it.

It looks a bit more like lazyness of the copywriter..

ok might give headache for you speaking only english.. i jsut ask *why* didnt they take any *real* stories of each country??

For me all these look like exactly the same stories..

Italy swithc site 3 first stories:
[quote] Amore impossibile?

Sono solo tre settimane che ho un Mac, ma sono giÃ* innamorata! LÂimpegno, la passione e il gusto estetico che mettete in tutti i vostri prodotti sono davvero straordinari. Non ho avuto alcun problema a passare da una piattaforma allÂaltra.
Ho comprato un iBook da 14 pollici e un iPod. Ogni volta che li guardo rimango estasiata. Sono delle opere dÂarte. Grazie per aver creato dei prodotti così belli. Non credevo fosse possibile innamorarsi di oggetti inanimati... ma poi è successo! Un grazie enorme.
 PS


Bastano poche parole

Unix è un gioiellino in questa cornice imbattibile! Tutto qui.
 JH


Amico UNIX

Ho acquistato da poco il mio primo Mac, un iBook 14Â, e mi trovo benissimo. Mi occupo di web development e ho usato vari Unix più o meno per 10 anni. Ho sempre dovuto Ârisparmiare metÃ* del disco rigido per far girare Office, così la mia ragazza poteva navigare in Internet e usare anche lei il computer.
OS X mi ha solleticato fin dallÂinizio, e devo dire che Apple ha fatto un lavoro spettacolare e ha creato qualcosa che non avrei mai creduto possibile: una versione di Unix che può usare anche la mia ragazza.
 GH
<hr></blockquote>

Spain switch site 3 first:
[quote] Enamorarse

Tengo un Mac desde hace sólo 3 semanas y... ¡me he enamorado! Me he enamorado de vuestra dedicación, y es que el amor y la belleza que ponéis en todos vuestros productos es alucinante. La transición de una a otra plataforma ha ido como la seda.
Tengo un iBook de 14 pulgadas y un iPod. Siempre que los miro me quedo alucinado. Son obras de arte. Gracias por crear cosas tan increÃ*bles que quitan el aliento. Nunca pensé que pudiese enamorarme de un objeto inanimado, pero es que éste no lo es; gracias.
 PS


La respuesta más corta

¡Unix en una máquina preciosa y con un escritorio mortal! AsÃ* de sencillo.
 JH


Unix accesible

Hace poco que he comprado mi primer Mac, un iBook de 14 pulgadas, y me encanta. Me dedico al desarrollo web y he estado usando varios Unix durante unos 10 años. Hasta ahora, siempre tenÃ*a que guardarme la mitad del disco duro para usar el Office y que mi novia navegase por la web e hiciese su trabajo.
Estuve echando un ojo al OS X desde que lo presentaron, y tengo que decir que Apple ha hecho un trabajo espectacular creando algo que antes me hubiera parecido imposible: una máquina Unix que mi novia puede usar.
 GH <hr></blockquote>

German 3 first stroies:
[quote] Kunstwerke

Ich besitze erst seit 3 Wochen einen Mac und habe mich gleich in ihn verliebt! Die Liebe zum Design und Detail, mit der Sie Ihre Produkte gestalten, ist einfach erstaunlich. Der Ãbergang zwischen den beiden Plattformen war absolut mühelos möglich.
Ich habe mir ein iBook mit 14'' Bildschirm und einen iPod gekauft. Jedes Mal, wenn ich sie ansehe, bin ich einfach nur stolz. Das sind wirkliche Kunstwerke. Toll, dass es jemanden gibt, der solche beeindruckenden und atemberaubenden Produkte herstellt. Ich habe nie für möglich gehalten, dass man sich in Objekte verlieben kann, aber genau das ist mir passiert ... Vielen Dank.
- PS


Die kürzeste Antwort

UNIX toll verpackt mit einem sensationellen Desktop! So einfach ist das.
- JH


UNIX leicht gemacht

Ich habe mir kürzlich meinen ersten Mac gekauft - ein iBook mit 14'' Bildschirm, und ich bin wirklich begeistert. Ich bin im Bereich der Web-Entwicklung tätig und habe in den letzten 10 Jahren verschiedene Unices verwendet. Wenn ich Office verwenden wollte oder meine Freundin an meinem Rechner im Internet surfen oder arbeiten wollte, musste ich immer erst meine halbe Festplatte sichern.
Mac OS X hat mich von Anfang an interessiert, und ich muss wirklich sagen, dass Apple das geschafft hat, was ich nie für möglich gehalten habe ... ein UNIX Programm zu entwickeln, mit dem auch meine Freundin umgehen kann.
- GH
<hr></blockquote>

French:
[quote]
Sous le charme

Je possède un Mac depuis seulement 3 semaines, et je suis littéralement tombée sous le charme ! LÂintérêt, lÂamour que vous portez Ã* vos produits, lÂesthétique qui les caractérisent ne cessent de me surprendre. Je suis passée dÂune plate-forme Ã* lÂautre sans anicroche.
Je possède un iBook 14 pouces et un iPod. à chaque fois que je les observe, je suis tout simplement ébahie. Ce sont de véritables chefs-dÂÂuvre. Merci de créer des produits aussi exceptionnels. JÂignorais jusquÂici quÂil était possible de tomber sous le charme dÂobjets inanimés Merci encore.
 PS


Une brève

Un système Unix joliment ficelé, avec une interface utilisateur redoutable ! Tout simplement.
 JH


LÂUnix facile

Dernièrement, jÂai fait lÂacquisition de mon premier Mac  un iBook 14 que jÂadore. Passionné par le développement Web, je pianote entre plusieurs versions dÂUnix depuis une dizaine dÂannées. Il mÂa toujours fallu sauvegarder la moitié du contenu de mon disque dur pour pouvoir faire tourner Office et laisser ma copine naviguer sur le Web et réaliser ses travaux.
JÂobserve Mac OS X depuis lÂannonce de ce système dÂexploitation, et je dois dire quÂApple a effectué un travail spectaculaire en mettant au point ce que je nÂaurais jamais cru possible un système Unix Ã* la portée de ma copine.
 GH <hr></blockquote>

Also i guess this is exactly those same stories ????????????:
[quote] Rakastuminen

Olen ollut Macin omistaja vasta 3 viikkoa, mutta olen korviani myöten rakastunut! En voi kuin hämmästellä sitä omistautumista, rakkautta ja kauneutta, jotka tuotteistanne välittyvät. Siirtyminen PC:stä Maciin sujui vaivattomasti.
Omistan 14 tuuman iBookin ja iPodin. Aina kun katson niitä, en voi muuta kuin ihmetellä. Ne ovat silkkaa taidetta. Kiitokset siitä, että olette tehneet jotain näin henkeäsalpaavan upeaa. En tiennyt, että voisin rakastua elottomiin esineisiin, mutta tässä sitä ollaan. Kiitos.
 PS


Lyhyin vastaus

Unix sievässä paketissa ja upealla työpöydällä höystettynä! Siinä se.
 JH


Ystävällinen Unix

Ostin taannoin ensimmäisen Macini. Se on 14-tuumainen iBook, ja olen aivan myyty. Teen web-kehitystyötä, ja olen käyttänyt monenlaisia Unix-ratkaisuja viimeisen 10 vuoden aikana. Tähän asti minun on aina täytynyt jättää puolet kovalevystä tyhjäksi, jotta voisin pyörittää Officea ja päästää tyttöystäväni käyttämään web-selainta ja tekemään omia töitään.
Olen seurannut OS X:n kehitystä sen julkaisusta lähtien ja täytyy sanoa, että Apple on tehnyt uskomattoman työn luomalla jotakin, jota olen pitänyt mahdottomana - Unixin, jota tyttöystävänikin voi käyttää.
 GH <hr></blockquote>

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post #2 of 7
yeah i have to agree that is retarded... i was about to send the french one to one of my friends... but if she found out they are all the same it wouldn't have the same kind of impact... its like they are pulling a M$, even if they are real... they arn't really from that language... kinda misleading
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post #3 of 7
I'm not certain that Apple has the resources to collect compelling stories from every country they have a website for...though speakers in those languages are free to send their stories to Apple, like everyone else. As time goes on I bet we'll see ones for each country that are different.
post #4 of 7
Where have I been, this is the first time i've heard of the Japan Switchers. That's cool!
post #5 of 7
[quote]Originally posted by JPF:
<strong>Where have I been, this is the first time i've heard of the Japan Switchers. That's cool!</strong><hr></blockquote>

They're new.
post #6 of 7
Thread Starter 
I saw that switch stuff - well first the apple normal ones - then the italian site. the one where the guy tells he's soooo amazaed that his girlfriend can use the same (unix) computer.. OMg i thought it was someon from here. an italian sovinist.. <img src="graemlins/bugeye.gif" border="0" alt="[Skeptical]" /> but doesnt seem to. cos he is the same in ALL those ads. for me discovering that sounds nearly as bad as the microsfot swithc ad - with the girl taken from getty images.. these people who wrote these may be real, but why did they have to use them in all sites??

i'm sure they would have find 10 nice stories for each country. i wanted to see if there were stories of italian, spanish etc switchers but oh no, the stories are the same. <img src="graemlins/oyvey.gif" border="0" alt="[No]" />

c'mon?? "i like my mac because bla bla bla.." - mr T.E, 40 yeaas, Naples, Italy or something like that. so where are these that are all in the international sites, stories coming from?? soryy but they 200 % loose the credibilty when i start to think that it's the exactly same text and testimony in all languages...

apple, that's not the way to market to europeans.
do some small spots, 3 or 4 small, in each country - real people telling their story. like the 50 years old japanese woman of the japan switches - i don't understand japanese but it looks cool and credible when the computers conquist all kind of people, of age, sex etc etc etc.

at least.. one uk/ire campaing, one german speaking, one in italian, one in spanish (that could work in south america too).. in portuguese there was nothing ? one in "brasilian" (to be used in europe), something in italian.. and one for the scandis (with one of each language of theirs??) .. and i believe they reading still THOSE stories wont work..

<img src="graemlins/bugeye.gif" border="0" alt="[Skeptical]" />
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post #7 of 7
I agree with Mulattabianca here. Italian men are Chauvinists!

No, really, I agree with her that Apple needs to understand the European market a little better.

Europeans are some of the most nationalistic people on the planet. If the French find out that their "switch" campaigner is actually a German, they're likely to boycott Mac altogether! Likewise with any other EU country I've ever visited.

As MB says, Apple will lose their credibility "200%".
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