Quote:
Originally posted by Lemon Bon Bon
Well, if the 'cost of entry' isn't stopping Apple getting customers then how come apple themselves cut price of their 'power'Macs (by 200£ on the low end and 700£ on the top end)? And have indicated they will do so again.
You're articulate Amorph. I'll give you that
But you're dead WRONG(!) on the cheaper tower. You were proven WRONG when Apple cut the price by 200£. And you'll be proven wrong again if Apple cut prices further.
Well, if the 'cost of entry' isn't stopping Apple getting customers then how come apple themselves cut price of their 'power'Macs (by 200£ on the low end and 700£ on the top end)? And have indicated they will do so again.
You're articulate Amorph. I'll give you that

But you're dead WRONG(!) on the cheaper tower. You were proven WRONG when Apple cut the price by 200£. And you'll be proven wrong again if Apple cut prices further.
Not if they also drop the prices on the consumer line.
Why? Because that would allow Apple to drop PowerMac prices without muddying the lineup.As for the price drop: First, prices drop. The current pro machines don't cost as much as the 9600MP, or the 840av, or the IIfx, or the Lisa. Second, if you're offering a line whose appeal hinges on performance, and performance starts to stagnate due to a reason you can't control (in the medium term) what else can you do? The last round of price drops only affirms my point that the PowerMacs need power - and since Apple can't offer more power, they have no choice but to cut price to make the price/performance ratio attractive.
Apple has dropped prices on a line and then raised them back up to more standard (for Apple) levels before. They've done it with PowerMacs and PowerBooks both. The 970 will allow them to sell machines that people will be willing to pay for. I'm not going to predict the exact pricing structure, because I'm not sure that we'll see the current PowerMac, only with a different chip stuffed inside. But don't forget that Apple is targeting the high-end video and 3D market. A $3500 Apple workstation would cost 1/3 as much as the workstations they'd replace, for a machine that could replace both the UNIX workstation and the PC beside it (for running office apps). I'm confident that Apple will offer a nice price spread.
Oh, and I never said gamers were a small market. In fact, they're a bigger market than the gaming industry currently addresses.
I said the hardcore gamer market, and you can't leave that word out without radically changing what I meant. The majority of games that most people enjoy don't need cutting edge hardware. A great many don't need more than trivial video acceleration (card games, the various Yahoo! and Flash games, the Sims, etc.).Quote:
I don't think it muddies the product line at all. The only problem with the Cube was it plain old vanilla wasn't cheap enough. Sure, Amorph could afford one (and I hope you're still enjoying it...
) BUT alot couldn't. And that wasn't for not wanting one.
) BUT alot couldn't. And that wasn't for not wanting one.Heh. I had to stretch myself to get it, and I'm enjoying it very much, thanks.
But this is my argument, repeated. The Cube had a very real appeal, and a very real market, but the pricing structure made no sense — especially with the PowerMacs sitting right next to them at a lower price! So it sold to people like me who really, really didn't want some big beast of a machine with a lot of useless (to me) expandability roaring nearby. Priced well, and with a clearly defined place in the lineup, a small, silent Apple workstation would fly off the shelves. Note that it's not a cheap, expandable tower, though: It's a small, quiet, reasonably priced machine. In fact, if Apple goes the way I hope they're going, that will be the PowerMac, and things like PCI slots and carriages for internal drives will be available as external chassis.Quote:
When Apple themselves come out and say they have to address the 'power'Mac issue, they are clearly admitting that cost and performance do matter.
Cost and performance, yes. So if you don't have the performance, you have to offer a low cost. If you do have the performance, people will pay for it. Not as much as they did back in the bad old days of $10,000 black and white machines, but they will pay. $1000 difference in initial price is a week's work at the utmost for a professional.
Quote:
Most decent PC towers can be got for a grand. You don't have to spend thousands anymore. Apple are facing up to this reality (fingers crossed as he says this...) can Amorph?
Amorph looks at the much more than $1000 Dell OptiPlex sitting by his knee, with its endless quirks, its severe limitations and its sheath of dull, cheap plastic, and shakes his head sadly.
"...within intervention's distance of the embassy." - CvB
Original music:
The Mayflies - Black earth Americana. Now on iTMS!
Becca Sutlive - Iowa Fried Rock 'n Roll - now on iTMS!
Original music:
The Mayflies - Black earth Americana. Now on iTMS!
Becca Sutlive - Iowa Fried Rock 'n Roll - now on iTMS!
"...within intervention's distance of the embassy." - CvB
Original music:
The Mayflies - Black earth Americana. Now on iTMS!
Becca Sutlive - Iowa Fried Rock 'n Roll - now on iTMS!
Original music:
The Mayflies - Black earth Americana. Now on iTMS!
Becca Sutlive - Iowa Fried Rock 'n Roll - now on iTMS!









I mentioned something in the NAB thread about this, but it is quite strange that FC Pro 4 is rumored to come out prior to the 970, considering that FC Pro is gonna be a killer app on a 64 bit Mac. Just food for thought...albeit off-subject muchies.

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