I think this is my first post of this kind ever on Appleinsider but I would be interested to hear others views.
Today I was watching a documentary on Large Australian and American companies outsourcing their call centre operations to India. Now at face value this would seem like an acceptable strategic business move, to cut cost, increase profits. You know the same old thing.
However as the documentary progressed it showed how the Call centre operations in India would train up Indians to be 'American' or 'Australian'.
I will use the example of the American business like AT&T, American Express etc:
The trainees soon to be employees were literally and I mean literally trained up to Talk like an American, They wouldn?t get the job if there were an obvious hint of Indian. Additionally the trainees had to learn about the American way, that is, what Americans do for Hobbies, sport, recreation, eating etc etc. This very same thing Applied for trainees going to represent Australian companies. Further more the trainees were encouraged to only speak their pseudo American in their homes, to try and improve upon it so as to sound like the real thing.
Anyone who seemed not to like Australian or American values would not get the job.
Do you think it is right for people of another race/culture to be made act like an Australian or an American. To totally remove any multiculturalism from a companies image?
I was really surprised to be honest. Just be interested to see others thoughts/views on this above issue!
Looking foward to reading your thought!
Today I was watching a documentary on Large Australian and American companies outsourcing their call centre operations to India. Now at face value this would seem like an acceptable strategic business move, to cut cost, increase profits. You know the same old thing.
However as the documentary progressed it showed how the Call centre operations in India would train up Indians to be 'American' or 'Australian'.
I will use the example of the American business like AT&T, American Express etc:
The trainees soon to be employees were literally and I mean literally trained up to Talk like an American, They wouldn?t get the job if there were an obvious hint of Indian. Additionally the trainees had to learn about the American way, that is, what Americans do for Hobbies, sport, recreation, eating etc etc. This very same thing Applied for trainees going to represent Australian companies. Further more the trainees were encouraged to only speak their pseudo American in their homes, to try and improve upon it so as to sound like the real thing.
Anyone who seemed not to like Australian or American values would not get the job.
Do you think it is right for people of another race/culture to be made act like an Australian or an American. To totally remove any multiculturalism from a companies image?
I was really surprised to be honest. Just be interested to see others thoughts/views on this above issue!
Looking foward to reading your thought!
trevorM
- Apple Dual 1.85Ghz Power Mac G5, 2Gb, 80Gb, Superdrive, Bluetooth, Airport.
- Apple 30" Cinema HD
- Apple 800Mhz Powerbook G4, 512Mb, 40Gb, Combo drive, Airport
- Apple Dual 1.85Ghz Power Mac G5, 2Gb, 80Gb, Superdrive, Bluetooth, Airport.
- Apple 30" Cinema HD
- Apple 800Mhz Powerbook G4, 512Mb, 40Gb, Combo drive, Airport
trevorM
- Apple Dual 1.85Ghz Power Mac G5, 2Gb, 80Gb, Superdrive, Bluetooth, Airport.
- Apple 30" Cinema HD
- Apple 800Mhz Powerbook G4, 512Mb, 40Gb, Combo drive, Airport
- Apple Dual 1.85Ghz Power Mac G5, 2Gb, 80Gb, Superdrive, Bluetooth, Airport.
- Apple 30" Cinema HD
- Apple 800Mhz Powerbook G4, 512Mb, 40Gb, Combo drive, Airport











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