Originally posted by Shaktai
What a lot of folks are forgetting is the "big" dollars necessary to launch the kind of advertising campaigns you are talking about. Believe it or not, Apple is very smart about how they utilize what budgets they have. Apple is still in business because of good money management and innovative products.
Now, if 970 PowerMacs do become reality (I believe they will) and if they live up to half the hype (hopefully they will), then Apple will finally have a product that will be worth increased advertising budgets and aggressive campaigns such as these.
You don't just burn up reserves on marketing gambles, unless you are damned sure you have a killer product. While OS-X, the iMac, Music Store, Powerbooks and retail stores have all been nice but not of them have been a true "killer product" worth the big gamble...yet. However the combination of PowerMac 970 and Panther, just might be. We will have to see what we actually get.
I couldn't disagree more.
The ONLY people drooling, waiting and spazzing over the 970 are certain chunk of the Mac using population: high-end "pro" types, animators, 3D people, renderers, high-end graphics, etc. As well they should.
But in much the way that NYC and L.A. aren't the center of the universe (see my post above), THOSE types of users don't make up all of the Mac-using public.
The iMac wasn't/isn't a "killer product"? On what planet?
It doesn't get much "killer" than that. And OS X, the iPod, the iApps, the iBook and PowerBook, AirPort, .mac and the iTunes music store are only currently "half cool" because they don't have a 970 under the hood?
Give me a break.
Apple could sell ALL their consumer-level stuff with a G3 and nobody would complain or notice if they just marketed it right and made all the soccer moms and grandparents with digital cameras and mp3 collecting students think that they couldn't live without a Mac.
Yes, the 970 will probably be really cool. But it ISN'T going to be on the iMacs, eMacs and iBooks - at least not initially - so all this talk about "970 and Panther" isn't going to mean a damn thing - or change anything - when it comes to your typical Joe Public, consumer-level buyers.
Soccer moms and grannys and students aren't going to be buying the new 970s as much as they will the iStuff. So we just ignore them, let them slip through the cracks and remain ignorant about Apple until this much-hyped 970 arrives for the pros?
I don't get it. What's the connection?
Several of you here act like the day the 970 is announced, Apple's marketshare is going to jump to 15% overnight and that all these Dell- and Gateway-using soccer moms and teens are going to immediately come over because of one damn new chip.
Consumers don't give a crap about all this. My Mom, sister, all their friends, all my PC-using friends and co-workers, etc. wouldn't know a 970 from a BR5-49 and a G3 from a V8. All they want is to be able to get on their computer and everything just WORKS...browser connects online, they get their e-mail, they plug in their digital cameras and things download, they can organize all their legal and swiped mp3 files, they can attach silly "America's Funniest..." mpgs in e-mails, they can visit eBay and amazon.com and can write a letter or recipe, do a google search, make a contact list, plan their day/week/month ahead of time, chat with friends, print photos of the grandkids, do their taxes and bills, etc.
A Mac does all that stuff WONDERFULLY...and without a 970 in sight.
So again, what's the connection between that particular group of users and this 970/Panther combination? There isn't.
I'm really, really convinced (even more so, as of late) that the majority of people are simply NOT into specs and numbers as much as many of us would like to imagine. They want reasonable speed and they get it. But I think most just want well-thought-out, smart and functional apps and an OS. It's funny to think: just four years ago, every magazine, poster, book, etc. produced on a Mac was done with G3 or below machines.
So I think consumer-level hobbyists are MORE than served by 900MHz G3s and 1GHz-plus G4s in the various iProducts.
The only thing I'm looking forward to the 970 for is that perhaps it'll finally shut up some of the more vocal "Apple sucks and I'm going to leave the platform..." bitchers and whiners.
The 970, cool as it may be, won't have ANY affect on the consumer buyers and people like that who MIGHT make up a larger chunk of the computer-using public, as opposed to career/tech-specific fields as design, animation, 3D.
There are more surfers, e-mailers, music swappers, digital photo hobbyists, recipe collectors, website family photo album builders, etc. out there than designers and gearheads.
But it'll be cool when it does come out because I guess everything will kinda skootch up proportion-wise on the Mac side, so that'll be nice!
I'm all for speed and power and "cutting edge technology". But for the majority of users, they'll be more than happy and served with Apple's current offerings. Apple just needs to do a better job of letting these people know this stuff EXISTS.