Originally posted by Jared
Exactly. How many years have they said "This is one (event name) you won't want to miss!" or "This year will be bigger than ever" kind of slogans?
So then, what should they say. "On June 23, WWDC 2003 attendees will be the first to explore the new capabilities of the next release of Mac OS X, codenamed "Panther." This year's conference is shaping up to be somewhat smaller than other conferences in Apple's history. Don't count on new hardware being introduced eihter."
Serously though, you're right that Apple often use these kind of slogans before an event. But you have to remember that the WWDC's in the recent few years have been quite important to Apple with the transition to os X, and trying to get all developers on board with that. It's important for Apple to show developers the capabilities of os X, and it also have been important for them to tell developers that this is where we're going, so you better go with us - remember the famous "the train has left the station" statement from Jobs. So for a few WWDC's now, Apple has both introduced new major revisions of os X and also introduced / previewed new hardware. This has never in any way been tied into the teasers before the conference.
I also think that Apple - even though they don't comment on it - knows that many developers suspects that new important hardware is going to be previewed/introduced at the event. And the "This year's conference is shaping up to be the biggest in Apple's history" statement is somewhat meant to emphasize this possibility. And if Apple HAS new hardware coming, and hardware that is very important for Apple's future, and they don't want to let the cat out of the bag completely, they have to make such subtle announcements. And I don't think they are referring to the physical size of the event.
And the yet to be announced sessions is also a sign that there's something coming. Or what is it about panther that is so new and special that it needs 32 separate sessions to outline? I don't know, but it has to be something very cool to warrant 32 sessions.
I guess we'll know the answer 36 days from now.