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Originally posted by BrunoBruinMeh. I'll believe it when it's sitting on my desk. When was the last time Apple introduced a completely new product and shipped it immediately? Not the Cube, not the iPod, not the dual-USB iBooks, not the LCD iMacs, not the Ti. Given Steve's penchant for secrecy and surprises, I just can't imagine Apple letting warehouses of new Power Macs fill up so that any stock boy can leak photos and specs.
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A lot of Apple's problems with "late deliveries" has been in part to supply and assembly chain problems, and the effort to tie announcements to a single major event like MacWorld that is planned and scheduled months in advance.
Apple is moving away from big event announcments to a process of creating an event when the product is ready, and the inventory is on hand. Now instead of having announcements tied to events that are planned months in advance, they can be more flexible and announce at special events that require a few weeks, pre planning or less, when the inventory and product is ready. The latest example is the iPod event. If supply or manufacturing channels experience a problem, the event timing can be adjusted. If finished product is starting to be delivered to warehouses by the end of May, Apple could safely plan an event following WWDC that would allow them to announce immediate or very short-term availability.
The process might be like this.
1. End of May, confirmation that satisfactory product is being produced and inventory is being warehoused.
2. the Event is mostly planned except for dates and last minute details. A date and location is set for 1 month later.
3. No major glitches occur, the PPC 970 and supporting core technology is introduced in "general terms" at WWDC. We know what is coming, but lack the details. Developers are provided with the tools to begin immediate development of products capable of taking advantage of it in preperation for Panther.
4. June 27-30th, shipping orders are dispatched to the secure warehouse(s) to begin the delivery process, trucks and containers are loaded and dispatched accross the country to retail outlets.
5. Tuesday, July 1st, beginning of financial Q3 Apple announces the new Macintoshes, with immediate ordering availability and retail availability on Friday, July 4th. (Independence day in the US.)
6. Many of us will feel liberated but a few will complain that they didn't introduce a machine at least 2 times faster then the current P4 from Intel. 10-20% faster won't be enough.
7. A few others will complain because somebodies custom home built gaming machine they read about runs UT or Quake 20 frames faster.
8. Within a week after, someone will post a thread in a rumors forum asking when the &*%#@ is Apple going to update their PowerMacs again, because they are too slow.
9. A PC columnist will write that the Athlon 64 is expected to eventually outperform the new PowerMacs.
10. Intel "announces" a new 8ghz P4 with liquid nitrogen cooling.