All details that can easily be cleaned up for production. The overall form is clean enough.
When originally saw it, i thought it was an aio -- from a side shot -- if it were, that would make it like those "glomed on the back" concepts we were all proposing way back, except it would actually be quite thin for a machine that has all guts in the screen. Functional and nice, with almost no footprint.
For some reason there's a cube in the pic that doesn't hold the optical or ports. If that's a part of it, then you gotta scratch your head a bit, unless modular computing is also part of the concept (hi Amorph). If the whole machine were just thje display, I would say it even has advantages over the iMac design, in terms of space efficiency.
IN this pic:
...it looks like an AIO, no cube in sight, drive on the side. If they built it that way, quite a few peope would have reason to prefer it to an iMac. Even less clutter, and the arms look like they can be easily removed, though they are very functional in terms of freeing desk space. I wouldn't have the other side hold a phone/remote though, just a heavy duty paper clip, mebbe clean them up a bit. Looks more than good enough. It's clear no one has legitmate critiques other than, "it's not Apple."