[quote]Originally posted by Mac OS X:
<strong>God bless my Macintosh, but I am afraid I am going to have to take the pessimistic path here.
I really think that not much is going to change in the future. I say this becuase I believe both MS and Apple are going down dark stormy paths.
The Microsoft Concentration Camps are currently housing millions of helpless, clueless, innocent users that are soon to be marched into the fiery hell stoves of .NET. Meanwhille, Steve Jobs has been running around, keynote to keynote, touting such things as 5 flavoured iMacs, FlowerPower iMacs, pathetic Pro Desktop Machines, inexcusable excuses for a in-between option, (be gentle) inane attempts at a superior GUI with the brillance being disguised in an elusive CLI, and the amazing possibilities of a Macintosh: iTunes, iMovie & (heres the best part!) CroMag Rally & Nanosaur!
I believe that Apple will make no dent whatsoever in rescuing the clueless herds with their new "insanely great" marketing scheme. This will happen all whille Apples only stronghold, Graphics Design, slowly and quietly moves to Windows. Then, Apple will wither away into nothing, as Bill plants a flag on the White House.
However, I dont believe this is how things can be. I think one of the most strategic and effective things Apple can do right now, from any perspective, is buy Adobe out, and within 5 minutes, pull Windows Photoshop off the shelf. This is the key . . . no, its the fingerprint, needed to stabelize its current market share. This step is paramount in the survival of Apple.
After this step, however, comes the solutions that will augment the share. Firstly, they need to create a Pro Solution that fulfills its genre, and, a expadable iMac. Second, they need to launch a advirtising campaign 5 fold better than the current. Thirdly, and, in my opinion, most importantly, the need to revamp and expand its product spectrum. Now, before you all get scared and run before I bring back dark memories of the 1993 scheme, I mean Apple needs to stop screaming "we fulfill the Graphics niche only!" and have the spectrum divided into Consumer Solutions, Pro Solutions, Buisness Solutions, School Solutions, Server/Network Solutions, and Digital Lifestyle Solutions.
I really believe that a frontier still exists in non-technology orientated buisness. I believe if Apple releases a revolutionary solution for this, especially in retail, properly market it, and give it 5 years for perception of Apple and its place in everyday life to skyrocket, then Apple will find itself basking in the luxuries of 15-20% market share.
And, if, God Willing, this happens, Apple can release a Intel Mac OS, and the world will finally discover the Microsoft Conspiracy to enslave everyone and bake anyone that is submersive to .NET and Bill. Then, Apple can finally have half the market.
Who wants that to happen, tho? I know I dont.
Mac OS X
(To anyone still reading this post: Yeah I know . . I need to get my @$$ into Photoshop and create a sig for this SN - Mac OS X. I have two other forum SNs with sigs, but not this one!)
I agree with some things you are saying:
1) Apple should try and buy Adobe. I agree. I don't know the financials on this one...but assuming it is possible...I agree. That would kick ass....
2) The PM's are underpowered
3) The iMac Flower Power thing was wierd in the least. But, they were cool in person.
4) They need better advertising. Much better. every product should be marketed like the iPod has been....and with even more exposure.
But, I disagree
(said with Al Gore inflection) with some things also:
1) PM's are not "pathetic". They are underpowered and Apple knows this. The bus needs to be changed as well. They're not pathetic though.
2) The iMac IS EXPANADBLE! Average Consumers once a-freakin-gain, do not need PCI slots and additional drive bays. I am just now, after two years on the Mac, starting to think that SOMEDAY I might need those things. With the iMac, one can expand the RAM and the HD. Most consumers won't even do these things. Anything else can be done with external devices. There is ZERO reason why people need a more expandable iMac. If you need that stuff, you should be looking at low end tower. Yes, it cost more, but the iMac was created for people that wanted a computer that works, works well, and doesn't give them any shit. It also needs to be cost effective, have great Apple design and runs the Mac OS. It does all this, and it's now time for a redesign, which it is getting in two weeks.
3) I'm sure Apple has played around with OSX for x86. But I think they won't do it. They won't do it because it would be "hardware business suicide" for them if it was a succesful effort. As great as Apple design is and all, I don't know that I would pay $4500 for a top of the line G4 with a display when I could run the Mac OS on a top of the line PC system for 2500...or less! Or, if the iniative was a failure, it would cost a fortune in lost capital and even more in bad PR. It would be a no-win situation. UNLESS, Apple WANTS to get out of the hardware business....now that could happen I suppose.
4) [quote] really believe that a frontier still exists in non-technology orientated buisness. I believe if Apple releases a revolutionary solution for this, especially in retail, properly market it, and give it 5 years for perception of Apple and its place in everyday life to skyrocket, then Apple will find itself basking in the luxuries of 15-20% market share. <hr></blockquote>
I'm not really sure what you mean here. Do you mean Apple should release a non-computer product? What, like a salad shooter? Wait, that still has technology in it. Perhaps a Apple-branded furniture? Yeah. See there is one problem with that....they are A COMPUTER COMPANY/DIGITAL LIFESTYLE COMPANY. Getting market share by releasing non-computer like products is like GM getting market share by releasing, well, a salad shooter. WTF?
Apple needs to update its products and advertise more. It needs more frequent product updates and needs to be a bit more competitive with its specs for the price it charges. A little price dipping wouldn't hurt either.
You, with all due repsect, are proceding from a false assumption....that being Apple is truly hell-bent on getting market share. Although they might want to increase it....what they really want is to be a luxury brand, like Mercedes or Lexus (Mercedes has about a 5% share). What they really want is to be really freakin' profitable. Just because Jobs is a screaming liberal, which he is, doesn't mean he LIKES MONEY any less!
I any case, I think their share is going to go up anyway because of the retail stores, which look like they are going to be massively succesful, and the fact the biege box makers are tanking right now. There isn't much of a future for those companies....pretty soon we'll be left with Dell and HP-Compaq. Gateway is going down...we know that, so where does that leave Apple? In the right place , I think.
[ 12-24-2001: Message edited by: SDW2001 ]</p>