[quote]Originally posted by costique:
Difficult to say it better. It is one of the best incentives to switch.
Yet there's no wild rush of switchers, which, I'm afraid, is insufficiently good marketing. It's easy to place ads in Mac-specific magazines, but their readers, like me, just don't need a switch campaign. I'm also afraid that when a PPC970 comes to Macs to outperform dual Pentiums, nobody in the Wintel world will hear about it.
Maybe, we should start another aggressive 'Apple's marketing sucks' thread.
I often read news.admin.net-abuse.email since the whole spamming thing was pissing me off a couple of years ago and I wanted to do something about it in my own small way.
I see quite a few admins, who admittedly are strongly anti-M$ due to the problems their buggy, insecure software causes, switch from laptops running some flavour of *nix to PowerBooks running X because this is where you get the most elegant, commercial OS which is a *nix to boot in a kick-ass, high quality package.
What holds a lot of people back from switching is also the perception that Apples and X is a toy-like OS meant for doing silly things in a consumer environment. Many Windoze lusers who have never had the X experience prefer the geekiness of installing drivers, debugging fscked up systems and getting things to generally work just a little bit so they can show off to their friends how l33t they are at h4x0r1ng and how savvy they are.
That can all go away with X. It just works. Apple needs to market that.
For enterprise users the cost of buying the hardware is also a perceived headache. Then you have all the NT admins buying into all the M$ hype of integration, ease of setting up services and cheap hardware (which all comes back to haunt them when the el-cheapo server breaks down and the default open Exchange relay is raped by spammers for a week-end). The hard-core *nix admins perceive X and X Server as being unprofessional and not entirely secure - which is partially true. Apple needs to change some things in the way passwords are generally handled and entered, but I digress.
Apple would do good to market the power of the 970, when it comes along, along with the POWER of X (not just the elegance and ease-of-use). Blast the IBM Power4 heritage and the *nix core to gain the respect of the l33t along with the ease of use, iLife, integration etc.
Enterprises should be made aware of the powerful integration of X and X Server (and the hardware it comes with - mmmmh dual 2.5 GHz 970 XServe Raid), the ease and cost effectiveness of maintenance and initialization and the reliability and security of an X based deployment. That's what it is all about these days anyway. Why not sell it and get some big bunches of switchers?
The 970 is the missing key-stone in the bridge and it's coming coming to a Mac near you.