i'm starting to wonder if the ipod mini release in the uk could coincide with the launch of the itunes music store here.
april sounds like a decent date for launch, one year after the US store went online, and hopefully it'll be enough time for the legal boyos to work out the complexities of european licencing. <muse> i just wonder how many countries they will initially be able to roll the itunes store out for, and if they'll do it incrementally or wait til they can clear all EU-wide sales, country by country. </muse>
as for pricing, i think if i saw the new ipod mini for £179, that'd be a good price exchange - and i think because it's under the psychological £200 barrier, i think it'll sell well. knowing apple it'll be £199 though. and it'll still sell like hot cakes ...
and one other thing. the new anodised aluminium is gonna look gorgeous, if the tooling is as good as it is on the G5 and Powerbooks. more importantly, it'll also be MUCH more resistant to scratches on the back than the 'big' ipods. when i got a replacement 2G 10Gb from apple i put in straight in my contour design case, and the bloody thing STILL scratched on the base over time. i also note the apple site mentions it has a recessed screen, which also would alleviate the scratching issue somewhat.
i think this is a shrewd assault by apple on a lower price point of the market than the ipod has targetted. sure, it's still not £150 or less, but it may be over the next 9-12 months, and it can only force more people to hand over their cash to apple. my missus was looking at the pink mini ipod, thought it was gorgeous, but when she did her sums she thought she'd go instead for the 15Gb model when she buys hers. more space for tunes and divxs, she said. the digital hub, eh?
PS WTF!!! somebody has spent >$29K on the itunes store? hahaha, lunacy! they'll be buying the full set of these coloured babies, just as a fashion accessory. and seriously, people like this may have more money than sense, but the rich and the movers and shakers of this world are influential on us soiled masses. thinking more about this, i think this can only consolidate apple's premier position in the market, with greater penetration than they could otherwise have achieved.
edited for spelling and postscript