Originally posted by crazychester
I don't think you can expect the rest of the music buying public to be as forgiving of iTMS as people here, let alone the non-music buying public./
Oh I think you can. Contrary to whatever your belief may be, the buying public barely complains about paying up to $20 for a CD. The non-music buyers aren't the target of the iTMS, and never have been.
Firstly, a lot of Apple's marketing push was based on price. In particular, making it so cheap and easy that people wouldn't bother to file share. If that's what Apple really believe is going to happen then they are not only fools but have misread the whole file sharing thing.
There was no push, only a statement. The vast majority of songs are available for $0.99. The vast majority of albums are available for $9.99. Most file sharers don't file-share because they want to screw the man. They file share because they have a nice fast internet connection, and it takes a couple of clicks to possibly get the music they want. It doesn't cost them a cent either, but that's just a little bit of incentive. The value of the iTMS is the complete package. ~70 million downloads by the end of April say you're wrong anyway.
Think about it. There are undoubtedly those who illegally download music just to avoid paying. Are they going to use iTMS? No. If they don't want to pay, it doesn't matter how you wrap the package, they will still avoid paying. If all file sharers are nothing more than thieves then you can kiss iTMS's arse goodbye (at least in its current form) because it will not achieve what the labels want.
Ugh this is like arguing with a broken record. Those people make up the minority of file-sharers, plain and simple. I didn't use Scour.net, Napster, Morpheus, Kazaa because I didn't want pay for music. I used them because I was trying the music out, too lazy to truck myself to the store, and/or not particularly pleased by the thought of buying a CD with 2-3 songs I might like.
Why else might people use P2P? 2 main reasons. Firstly, to sample music - iTMS does a poor job here compared to the file sharing networks.
iTunes does an exemplary job of allowing you to sample music. You get the sample on demand. You get a feel for the song. Ever use Poisoned? You'll cue a dozen downloads and maybe two of them will download...at all.
Secondly, because of financial constraints. Not only do kids not have the money to afford all the music they want, neither can their parents. Parents with download limits on their internet connections are giving their kids music budgets on their illegal downloads - and it's costing them a lot less than buying from iTMS. And if you think the album art or exclusives will make a difference to their buying habits, I think you're kidding yourself.
Free is cheaper than not-free? Oh. My. God! On the contrary, at least with the iTMS, parents have a bit of control vs. just handing them a credit card. And yes, every little incentive helps.
To a certain extent the explanation of the music industry's problems can be reduced down to a simple one of over-supply. At least in respect to the cost of commercially available music.
The problem isn't over-supply, it's just gouging.
At the moment, my guess would be that most iTMS customers are ex-CD buyers (ie. they're already purchasing music legally). And sooner or later that market will end up being divided up between iTMS and the competition. It's all very well for a bunch of US Mac fanatics around here to say iTMS store is fantastic and doing just fine but that won't make it happen in the real world.
I used p2p to try music before deciding to buy it. In fact, before I discovered MP3s, Scour.net and Napster, I owned 3 CDs total. Now I have several hundred at least. But yes, I was not adverse to buying music before, just like most other p2p users.