or Connect
AppleInsider › Forums › Mac Hardware › Future Apple Hardware › "This One Is Big"
New Posts  All Forums:Forum Nav:

"This One Is Big"

post #1 of 108
Thread Starter 
Hype. Hype can be the downfall of any fine product. I know this, you know this, Apple sort of knows this. It can damper the image of a genuine break through; all you need do is look to Ginger for proof.

iPod wasn't as "revolutionary" as the hype had promised, and this sentiment wasn't kept a secret. The articles following iPod's introduction all agreed it is a fabulous gizmo, but not one that could change society enough to be considered revolutionary.

Apple's putting the text "This One is Big. Even By Our Standards" on their front page (www.apple.com) should not be taken lightly. They are advertising to all people with any tangential or intense interest in Apple (ie, all those who visit their site) that something "big" is going to happen.

"Big" is a vernacular that implies importance, it implies something head turning, and it definitely means something that will impress the masses. Any average person who happens to be visiting Apple's website is being told they will be impressed - very impressed - by the announcements on January 7.

Apple has now set the level of expectations very high. Steve is going to have to announce products that generate as much excitement as Apple's front page is bound to do. If his products come up short, they will be judged harshly.

- Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
post #2 of 108
By what standards?

What are Apple's standards?
Do they mean as big as the iMac intro back in '98, or the Mac in '84, or the intro of the G4 back in 98/99?

Someone's got to have something!?
MacBook Pro C2D 2.16GHz, 15" Matte, 2GB RAM, 120GB HD, iPod nano 2GB Black.
Reply
MacBook Pro C2D 2.16GHz, 15" Matte, 2GB RAM, 120GB HD, iPod nano 2GB Black.
Reply
post #3 of 108
One things for certain, is that that graphic on Apple's site will change tomorrow, given the fact that it will have to say 6 days until Macworld. Maybe they'll give some more info?

Uhmm... well, it just changed. Countdown is at the bottom.

[ 12-31-2001: Message edited by: erbium ]</p>
MacBook Pro C2D 2.16GHz, 15" Matte, 2GB RAM, 120GB HD, iPod nano 2GB Black.
Reply
MacBook Pro C2D 2.16GHz, 15" Matte, 2GB RAM, 120GB HD, iPod nano 2GB Black.
Reply
post #4 of 108
[quote]Originally posted by erbium:
<strong>Uhmm... well, it just changed. Countdown is at the bottom.</strong><hr></blockquote>

Ummmm, WHY did Apple do this?

I mean, whats the big deal if the heading is M/W Conf. & Expo or "7 days until Macworld san francisco"?

Sometimes they just don't make any sense
-Paul
125/51041 (top .2449%)-Amie Street - awesome independent DRM-free music
People really have got to stop thinking there is only one operating system, one economic system, one religion, and one...
Reply
125/51041 (top .2449%)-Amie Street - awesome independent DRM-free music
People really have got to stop thinking there is only one operating system, one economic system, one religion, and one...
Reply
post #5 of 108
Thread Starter 
Good point about standards.

There are two fundamental standards: the "knows" and the "Joe's.

By virtue of our discussing this topic on an Apple board, are the "knows." Big to us means G5, DDR, G4 iMac, and any other confirmation of rumors previously deemed far-fetched. The "knows" are also the graphics professionals who need the new hardware. Big to them means more raw power.

The Joe's are a different story. A flat iMac is a big deal to the average consumer. It symbolizes a leap forward in the previous iMac technology that both looks better and is more efficient. Also big to the Joe's are new iPod-like products and new iTunes-like software. Power means less to the average consumer because easy functionality with a spicing of gimmicness helps.

Now for the grand synthesis: Apple's front page is open to both of these parties. The message is directed to every person to visits apple.com, and it should apply to every person. I believe Apple will satisfy both parties with a new iMac and new PowerMacs. I'm not convinced about G5s yet, as I believe breaking the GHz barrier would be cause enough for Apple to celebrate.

- Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
post #6 of 108
[quote]Originally posted by PookJP:
<strong>
iPod wasn't as "revolutionary" as the hype had promised, and this sentiment wasn't kept a secret. The articles following iPod's introduction all agreed it is a fabulous gizmo, but not one that could change society enough to be considered revolutionary.
</strong><hr></blockquote>

For the record Apple never said that the iPod was revolutionary. CNN said revolutionary, and all of the other news sites copied it. Apple's official statement was "breakthrough".
post #7 of 108
Thread Starter 
Majuki,

Perfect example of the dangers of hype. Apple didn't even say "revolutionary," yet the whole computing world got excited. Now they are actually promising something huge. Just imagine where this hype is going to go.

- Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
post #8 of 108
I think this is in regard to the new iMacs and nothing more since it was the original iMac which saved Apple. Its a safe bet.
Stuck in an infinite loop waiting for an Apple PDA...

apple.otaku
Reply
Stuck in an infinite loop waiting for an Apple PDA...

apple.otaku
Reply
post #9 of 108
What did Apple do on the Apple site before the iMac was introduced?

I'm sure they said something revolutionary would be introduced, but this time it's different.

They're saying that the whole MacWorld is going to be BIG. I get the feeling that there will be more than JUST the iMac.

I'm not expecting G5's, just G4's that start at 1GHz and go to 1.6GHz.
MacBook Pro C2D 2.16GHz, 15" Matte, 2GB RAM, 120GB HD, iPod nano 2GB Black.
Reply
MacBook Pro C2D 2.16GHz, 15" Matte, 2GB RAM, 120GB HD, iPod nano 2GB Black.
Reply
post #10 of 108
I think this is really the first time that Apple has really advertised the hype before a show.

The iPod was mentioned during a analyst briefing. Nothing was mentioned on their web site.

The original iMac was sprung right on us. I do not think anyone saw it.

A new iMac, while I know it will be "Insane(tm)", its not THAT big of deal. Of course, a G4 in it would help some.

If that happens, I think a G5 tower is in order.


Theere is one bad thing about a dual product intro at one show.

What does Apple do for an encore. What do they do for the rest of the year?

I DO NOT see new Ti's or iBooks this year. Just speed and feature bumps.

And the speculation continues.


Cobra
post #11 of 108
[quote]Originally posted by PookJP:
<strong>Majuki,

Perfect example of the dangers of hype. Apple didn't even say "revolutionary," yet the whole computing world got excited. Now they are actually promising something huge. Just imagine where this hype is going to go.

- Pook</strong><hr></blockquote>

See, even you are doing it! They said "big", not "huge".
post #12 of 108
Thread Starter 
I agree- hyping an entire show means macroscopic changes that reach beyond a new iMac.

This brings me back to my old threat called "What's the harm of a huge show?" It asked if it would really be a problem if Apple updated their entire product line within the span of one Stevenote.

This talk about "Big" could mean much more than any of us have ever seen before. That is what they are saying, afterall: "This one is big. Even for us." So this is going to a show with more in it than we on the boards are accustomed to. Maybe we'll see an entire product line update.

- Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
post #13 of 108
Or maybe...

...Apple is going to really revolutionize the computer industry...

...what if they came out with something so incredibly amazing, yet so simple, we all will say, "why didn't I think of that?!"...

...what if it was so revolutionary that it will change the way we live...

...what if I stopped this post right now and push "Add reply"?
post #14 of 108
Thread Starter 
... it's completely feasible. They've done it before, it's just that those world-altering moments are so few and far between, we never expect them. But it could happen. We could be in for a surpise even the best pscates could never have come up with.

- Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
post #15 of 108
MacAgent, are you saying Apple could release something that is beyond the comprehention of the entire member base of the AI fourms!!! :eek: That would be amazing. I think almost any product from the iPoop (a pooper scooper) to iQ (Quantum transport device) has been talked about on AI boards. I would hate to think we are all that blinded by our devotion to Apple, the mac and AI to miss something that big.

[ 12-31-2001: Message edited by: jhtrih ]</p>
"Its a good thing theres no law against a company having a monopoly of good ideas. Otherwise Apple would be in deep yogurt..."
-Apple Press Release
Reply
"Its a good thing theres no law against a company having a monopoly of good ideas. Otherwise Apple would be in deep yogurt..."
-Apple Press Release
Reply
post #16 of 108
[quote]Originally posted by jhtrih:
<strong>MacAgent, are you saying Apple could release something that is beyond the comprehention of the entire member base of the AI fourms!!! :eek: That would be amazing. I think almost any product from the iPoop (a pooper scooper) to iQ (Quantum transport device) has been talked about on AI boards.</strong><hr></blockquote>

What about the iPod?
Yeah, maybe you guys threw around the idea of an MP3 player... but not one with F/W or a HD THAT small. Or tight integration with iTunes.

I think it is perfectly feasable to think that Apple can come up with something that has not even been touched on by these boards.

I don't think it will happen tho

-Paul
125/51041 (top .2449%)-Amie Street - awesome independent DRM-free music
People really have got to stop thinking there is only one operating system, one economic system, one religion, and one...
Reply
125/51041 (top .2449%)-Amie Street - awesome independent DRM-free music
People really have got to stop thinking there is only one operating system, one economic system, one religion, and one...
Reply
post #17 of 108
The hype is in regards to the new flat-panel iMac, and the G4 breaking the gigazhertz barrier.

No G5s until MWNY at the earliest.
post #18 of 108
The image I'm conjouring in my mind is that of some sort of human/computer link of sorts. Computers that enhance your memory, make you think faster, let you upload information into your mind...

Maybe I'm just crazy.
post #19 of 108
[quote]Originally posted by MacAgent:
<strong>The image I'm conjouring in my mind is that of some sort of human/computer link of sorts. Computers that enhance your memory, make you think faster, let you upload information into your mind...</strong><hr></blockquote>

Now that would be bigger then big... Too bad it isn't going to happen until machine implants in humans are widely accepted. I read this article in WIRED that talked about this, very intresting...

one can dream tho...

-Paul
125/51041 (top .2449%)-Amie Street - awesome independent DRM-free music
People really have got to stop thinking there is only one operating system, one economic system, one religion, and one...
Reply
125/51041 (top .2449%)-Amie Street - awesome independent DRM-free music
People really have got to stop thinking there is only one operating system, one economic system, one religion, and one...
Reply
post #20 of 108
I'd use one as long as I was 100% sure it wasn't broadcasting my thoughts or position to someone...
post #21 of 108
Say, when the AI boards go down (you know they will), we all need a place to congegrate and bitch/whine/express disappointment after the keynote... it's tradition.
post #22 of 108
They won't go down this time, they have a new server.

But...if they do...go to <a href="http://www.orangeinsider.com/cgi-bin/ultimatebb.cgi" target="_blank">OrangeInsider</a>. It's also become a tradition to migrate there when AI goes down. There's a <a href="http://www.orangeinsider.com/chat.html" target="_blank">chatroom</a> there and it's also accessable on IRC. #OrangeInsider on irc.webchatting.com.

Get an IRC channel, AI!
post #23 of 108
A flat panel iMac is not "big." Why? Because flat panel peecee's have been available for awhile.

The G4 breaking the gigahertz barrier is certaintly news but not "big" news.

To me, "big" MWSF news is a brand new butt kicking G5 computer 3X as powerful as any peecee available today, unveiled after the announcements of the G4 flat panel iMacs and speed bumped powerbooks and iBooks.

- Mark
post #24 of 108
Don't forget the <a href="http://www.sevensquareinches.com/misc/newton22.gif" target="_blank">Newton 2</a>!

[ 12-31-2001: Message edited by: MacAgent ]</p>
post #25 of 108
[quote]Originally posted by MacAgent:
<strong>Don't forget the <a href="http://http:/www.sevensquareinches.com/misc/newton22" target="_blank">Newton 2</a>!</strong><hr></blockquote>

Here's the <a href="http://www.sevensquareinches.com/misc/newton22" target="_blank">corrected link</a> (Apologies to MacAgent for reposting your link, but this seemed easier than waiting for you come back to this thread and notice that it didn't work...).
post #26 of 108
Ack! Thanks. It should actually have .gif at the end too, strange that it works either way...
post #27 of 108
Thread Starter 
I don't need a new product to consider the show "big." Significant upgrades to existing product lines is just fine. That means new iMacs, new PowerMacs, and so on. Man, I would just go nuts if they suprised me with a higher resolution screen on the TiBook. Absolutely nuts.

- Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
post #28 of 108
Pro. Go. Whoa!
post #29 of 108
Thread Starter 
Stroke the Bishop.

<img src="graemlins/smokin.gif" border="0" alt="[Chilling]" /> Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
post #30 of 108
I'm telling you. Look at how they are hyping this thing! It's like no other MacWorld before. Having those words on the front page of their web site? Has that ever happened before? Something's up at 1 Infinite Loop!
~Winner of the Official 2003 AppleInsider NCAA Men's Basketball Tournament Pool~
Reply
~Winner of the Official 2003 AppleInsider NCAA Men's Basketball Tournament Pool~
Reply
post #31 of 108
Now, I'm not suggesting that this will happen, but wouldn't it be big if they announced the use of AMD Athlon processors in future machines?
No more dependence on Motorola for chip fabrication, and fast chips now!!!
Not 64 bit, but seriously closing the Mhz gap.
post #32 of 108
Thread Starter 
While that AMD idea is not something I'd support, your thinking is in line with what I'm saying here: we might be completely suprised on January 7. As TigerWoods said, this has never happened before, but Apple has (obviously) released some amazing products in the past.

So is this Apple just caving to the media pressure that demands more and more hype, or is it that we are about ot have our minds blown?

- Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
Reply
post #33 of 108
So is this Apple just caving to the media pressure that demands more and more hype,

I posted this in the other thread about the hype, but I think that Apple has learned not to drum up too much if they can't back it up, given the post MWNY reaction and the subsequent "No New Hardware" anti-hype annoucement. I think the question is 'Does Apple consider just having a new iMac enough to justify the hype.'
post #34 of 108
Apple really screwed up the last Macworld and Steve knows it. I'm sure he went into overdrive pushing everyone to create some awesome things to show. Apple needs some major announcements and bragging rights very badly. Whether it is one huge and amazing announcement with other small ones, or lots of significant ones... Apple needs it, and we are going to get it. This is it people...
post #35 of 108
Pook,

How about AMD being contracted to fab the G5 processors?

If this is unsubstantiated hype, they will seriously alienate a lot of people. I think even Steve Jobs felt the disappointment after MWNY and knows that they need to do something to avoid 2 of those in a row.

If memory serves me, a lot of the disappointment came from people dreaming up a bunch of unrealistic scenarios that Apple couldn't (and never said they could) deliver on.

There's the danger with all of the rumor hype.

Also, something to keep in mind is, who is more innovative in the industry? Certainly not any of those Windoze hardware or software companies.

[ 12-31-2001: Message edited by: ryukyu ]</p>
post #36 of 108
Apple *must* have something special to show, they know the disappointment after MWNY, they know alot of us are itching for G5's and G4 LCD imacs, I cant believe they would deliberatly say something like this if they didn't have both available. Its beyond comprehension that they would add fuel to the fire if they couldn't deliver. Not to mention all the stockbroker/layer wienies that would be after their blood if they bummed this time. I tell you G5's and LCD imacs are coming, but yesterday I wouldn't have thought so
post #37 of 108
I think what with the tons of g5 speculation around THESE boards, and other boards and webpages and basically EVERYWHERE, apple knows we are more than just itching for g5s but more of desperatly anticipating them(except for the skeptics and realists
why would apple go through the trouble first to announce something "revolutionary" was coming at MWSF, then to say it would be big, even by their standards, of course no one really knows their standards cause MWs in the past never hold a recurring theme of bigness, and the biggest thing to come out of apple in 3 years was the iMac, if thats what they are refering to then this is huge, I'd say they have a trump card up their sleeves, I have a feeling I personally WON"T be dissappointed,

Its almost as if steve-o is REALLY excited(genuine excitment) and WANTs to tell us now, but can't so instead he's throwing us these bones,to simaltaneusly increase the hype factor, and to indirectly tell us "your speculations are on the nose" but thats the nice guy corporate facade that so many people believe about apple, when in truth they can be just as ruthless as any other company.

or its all just a big fake hype pump that apple is fueling, and we will see marginally faster g4s and an LCD iMacs that really aren't that special

I like kurtis blow, really good stuff hahahaha
orange you just glad?
Reply
orange you just glad?
Reply
post #38 of 108
This went up because Apple just got confirmation that Moto can deliver enough G5s to announce new G5 Powermacs...probably 1.2-1.6 GHz.

I bet we see the Apollo G4 in the iMac as well, speeds of 733, 867, 1000 MHz. And of course, a new LCD display form factor for the iMac.

This IS going to be huge, and Apple just said so.

Let me put it this way....if Apple wasn't going to announce Powermac G5s at MWSF, then wouldn't they want to lower expectations? Wouldn't they want the rumors to STOP, so people don't hold off buying powermacs based on some false rumors?

Instead of ending the rumors with an announcement, Apple remained silent. Moto announced that the G4 has plenty of life left in it...which means nothing about the G5 powermac. It could mean that iMacs get G4s, or even that there will be a consumer tower that uses a G4, or the cube will be ressurected with a G4. In any event, the G5 rumors kept mounting, and have even been reported on major news sites like CNN.

Clearly, there is already enough hype for MWSF, if it were a typical expo. And now, a week before the expo, with Powermac G5 rumors swarming around the internet, Apple drops this bomb on us about MWSF being BIG, even by Apple standards. In other words, Apple usually speedbumps a few lines, and introduces ONE new product revision.

So instead of putting out the blazing G5 rumors, Apple threw gasoline on the fire.
post #39 of 108
Exactly what I've been thinking, I'm stoked about all this, cuz even if new g5s aren't released at 1.2-1.6 ghz at least there definatly WILL be buff new iMacs, and though I'm wanting a tower, a really buff new iMac may be enough for me
orange you just glad?
Reply
orange you just glad?
Reply
post #40 of 108
If there is one thing that Apple didnt want to do was to have anyone say that the G4 was eol. Would you put a G4 in an iMac and say, oh geez, this is really yesterdays technology and has no real life left.
Still waiting for a PowerMac that is a significant jump in performance from current levels.
Reply
Still waiting for a PowerMac that is a significant jump in performance from current levels.
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Future Apple Hardware
AppleInsider › Forums › Mac Hardware › Future Apple Hardware › "This One Is Big"