Hype. Hype can be the downfall of any fine product. I know this, you know this, Apple sort of knows this. It can damper the image of a genuine break through; all you need do is look to Ginger for proof.
iPod wasn't as "revolutionary" as the hype had promised, and this sentiment wasn't kept a secret. The articles following iPod's introduction all agreed it is a fabulous gizmo, but not one that could change society enough to be considered revolutionary.
Apple's putting the text "This One is Big. Even By Our Standards" on their front page (www.apple.com) should not be taken lightly. They are advertising to all people with any tangential or intense interest in Apple (ie, all those who visit their site) that something "big" is going to happen.
"Big" is a vernacular that implies importance, it implies something head turning, and it definitely means something that will impress the masses. Any average person who happens to be visiting Apple's website is being told they will be impressed - very impressed - by the announcements on January 7.
Apple has now set the level of expectations very high. Steve is going to have to announce products that generate as much excitement as Apple's front page is bound to do. If his products come up short, they will be judged harshly.
- Pook
iPod wasn't as "revolutionary" as the hype had promised, and this sentiment wasn't kept a secret. The articles following iPod's introduction all agreed it is a fabulous gizmo, but not one that could change society enough to be considered revolutionary.
Apple's putting the text "This One is Big. Even By Our Standards" on their front page (www.apple.com) should not be taken lightly. They are advertising to all people with any tangential or intense interest in Apple (ie, all those who visit their site) that something "big" is going to happen.
"Big" is a vernacular that implies importance, it implies something head turning, and it definitely means something that will impress the masses. Any average person who happens to be visiting Apple's website is being told they will be impressed - very impressed - by the announcements on January 7.
Apple has now set the level of expectations very high. Steve is going to have to announce products that generate as much excitement as Apple's front page is bound to do. If his products come up short, they will be judged harshly.
- Pook
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
In a fast German car I'm amazed that I survived. An airbag saved my life. - Radiohead
