Originally posted by wizard69
Given up no. Having low expectation related to anything that involves Motorola yes.
I've seen all sorts of explanaitons as to why Motorola has failed so badly, everything from dirty fabs to poaching by Intel with respect to the engineering staff. Frankly all BS from my standpoint, Motorolas problems are management related
Where do you get the idea that dirty fabs and lost talent are because of anything other than incompetent management?
Bad management has consequences, you know. The attention to dirty fabs was necessary because people were blaming the G4's yields and performance on bad designs.
I always look at things this way: would I invest my hard earned money in Freescale stock? Not at the moment, I would need a signifcant indication that the management practices that so damaged Motorola have been left behind.
Their last quarter looked a lot like a turnaround - who'd have guessed that Motorola would be eating Nokia's lunch so quickly?. And a friend of mine who works in satellite communications went to a big industry meeting that included a Mot employee (1, not 12, like in the bad old days), and he remarked that if the rest of the company was like that one guy, they were going places.
The point of that anecdote, actually, is that Mot only sent one engineer, and they sent an engineer with his ducks in a row, and he was free enough of adminispheric pollution to be effective. This alone signals a significant - and favorable - change in management style.
The crucible is this summer. Freescale has been upbeat and confident about what's coming this summer. If 9/21 hits and their flagship is still the 7447A at 1.42GHz on 130nm, then we'll know that not enough has changed. Until then, though, the signs are promising.
As to buzz, well I certianly do hope that Freescale does well with their SoC focus. Frankly that is the way most single core processors will be manufactured in the future. In simply produces more economical systems.
Don't overlook the benefits of SoC designs to dual core CPUs. It's a lot cheaper and more efficient to have all the support logic right on board with the cores and the memory controller than to run it all across a hot, expensive, difficult-to-engineer system bus.
Then there's Cell, and who knows what that is? But from what few trickles of information we have, it sounds like it needs the kind of dense, high-bandwidth, low-latency fabric that SoC can provide to be effective at all.