Can and should Apple build 500-700 dollar machines? I don't know. I think it's a good idea, and no, such machines won't have an LCD. But at 999, that's no longer territory for a CRT based system.
Apple has publicly stated a desire to build a 999 consumer machine -- the "sweet spot"
That's not a bargain computer, it's fairly high end for a home machine, actually, but I think they've rightly assessed it as a "sweet spot"
What that means, is that machine is not cheap enough to sell, rather, it's just pricey enough, and attractive enough, to make 500-750 level buyers cough up the extra 300 quid and walk out with something a lot nicer.
999 is a sweet spot because it marks a nice threshold -- yo can convince people to spend that much rather easily if you throw a few nice features their way.
A CRT doesn't meet that criteria.
eMac is just a place holder in lieu of something proper for the space.
The evidence is in Apple's own institutional pricing on the eMac -- they can afford to sell it a LOT cheaper than 999, and they do, albeit with a few changes.
You will see a 999 iMac, and it will have an LCD, unless it goes headless.
I think it would be a good idea for apple to build a sub-£500 machine. The equivalent of an iPod. Deliberately AIO if it has bog-standard parts to run 'X' reasonable. Barebones. A simple Cube like device with a simple and elegant enclosure. Do people know what speed their console processor runs at? But they still want one, eh?
They have and it makes sense they plan to address it or get continually pounded with 60,000 sales. They lumped the iMac2 with the eMac because they knew damn well early on that they got it wrong and tried to mask the iMac 2's failure.
£999 is the top end average price for a cpu around the UK. £750 is the new sweet spot, common for a PC that can hand the eMac its ass on cpu spec. But looking around the PC World store..? The eMac has two weaknesses.
1. CPU. Apple need to drive the G5 into the consumer desktops half a year ago. 2 gig G5.
2. Monitor. Dell, box makers are selling LCDs with £750 computers. The shadow mask moire refresh challenged eMac isn't in the same league. It's poor. Rather save on the monitor and knock the price down another 100 quid and you've got an eBox for £455 and £545. Suddenly, Mac as a switcher box is a real proposition. Actually with the super drive and grahics? The eMac is competitive. Less ram on graphics than eMachines. Smaller hard drive. That's about it.
CRT doesn't meet the new 'sweet spot' landscape criteria. Agreed. It looks very tired in person. Doesn't represent Apple or the iMac principles of quality at all.
The eMac was and is clearly a place holder graphic of a machine in leu of the pricing crisis that hit the iMac 2 almost from its debut. Apple's big mistake was replacing the Cube with the iMac. Duh. The iMac's success was built on entry level power and value. The iMac 2 is so far behind the PowerMac G5 it aint funny. You can't con consumers, Apple.
Duh. They voted with their feet and no-G4 zealot can argue with the results or Apple's statement that Apple missed the 'sweetspot', the designs for iMac2/eMac are old news and that, eh...the next iMac will be G5 all you G4 fans...heh...sorry to disappoint, ah-heh?
I cannot figure Apple. If they can offer such good value to institutions, why not consumers? There's a big 95% of the market they haven't got...
80 stores and counting. And Apple store customers still aren't buying enough Macs for the foot patrol they're getting.
I think Matsu's arguments resonate because Apple is as flawed as it is brilliant sometimes.
Two AIOs going up to £2000.
They're only 'headless' Mac is £1300-£2100.
At least give consumers a choice below the £1300.
If Apple can make money on institutional selling on eMacs and iBooks which are already reasonably priced they they could make a killing I would have thought on PC users who want to try the Mac as a second computer.
I think the eMac represents the cheapest ever Mac? @ £545. Lose the crap CRT and I'd buy...would have bought by now. They could easily get the price below £500.
The iBook could easily be many PC users 2nd computer. A virus free laptop. Apple is rightfully going after the laptop market with 40-50% of sales going this way.
But to neglect the 50% of computer consumers out there is madness.
iMac sales of 350-450,000 is not beyond Apple. There is a reason why eMac and iMac2 aren't selling. Apple themselves have told us the reasons.
I think Apple should go for a design that is simple. Elegant. Less elcectic.
Apple Studio alu variation. Annodised to match iPod minis. Brilliant tie-in to iPod users who want to 'match', to women who like colours eg 'pink' is the 2nd biggest seller in the states and to PC users to want to try the iPod, sorry, 'Apple' experience.
A monitor on your table. No wires. No bulk. No clutter. Like the iPod. Sleek, simple. Cool. But not odd looking like the iMac 2. You can love your iPod. But do you love your lamp-Mac? (Appleinsider owning iMac2 owners don't count...) iMacs had charm. iPod minis have charm but elegance. iMac 2 was clinical. Cold. Lacking charm. Blobbing your tongue out indeed.
It needs G5. Given. 17 inch - 23 inch.
17 inch entry. If the iMac 2 got £999 then the 3G G5 iMac will make £999. Personally. It should go lower. £795. With the eMac underneath.
I'd like to see a sub-iMac desktop. Replace the eMac with a sub-iMac. Similar. White plastic. 1.5 gig G4 client. 15 inch. Selling for £595 and £695. Break through. CRT dropped. Onboard graphics.
Bit like the difference between the iBook and the Powerbook but for iMac range instead.
And a new catchy name. eMac is pants. Called it the...
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