The Bush PLAYDOWN/PLAYUP LIST:
1. PLAY DOWN "BRING IT ON" AND "MISSION ACCOMPLISHED" AND STEADY WORSENING OF THE SITUATION, ATTIBUTE IT TO "HARD WORK":
Hard Work:
- It's hard work. It's incredibly hard.
- It's hard work.
- And it's hard work.
- It is hard work.
- It is hard work to go from a tyranny to a democracy.
- It's hard work to go from a place where people get their hands cut off, or executed, to a place where people are free.
- You know, it's hard work to try to love her as best as I can, knowing full well that the decision I made caused her loved one to be in harm's way.
- It's hard work.
- Everybody knows it's hard work, because there's a determined enemy that's trying to defeat us.
- We've done a lot of hard work together over the last three and a half years.
2. PLAYUP KERRY'S INARTICULATE GAFF AND TAKE ADVANTAGE OF THE INGORANCE OF THE AMERICAN PUBLIC AND THEIR DISINTEREST OF THE DETAILS OF THE ACTUAL VOTE FOR THE "87 BILLION".
Mixed Messages/Signals:
- He doesn't want U.S. leadership, however, to send mixed signals, to not stand with the Iraqi people.
- I'm optimistic we'll achieve -- I know we won't achieve if we send mixed signals. I know we're not going to achieve our objective if we send mixed signals to our troops, our friends, the Iraqi citizens.
- I think that by speaking clearly and doing what we say and not sending mixed messages, it is less likely we'll ever have to use troops.
- You cannot lead if you send mixed messages.
- Mixed messages send the wrong signals to our troops.
- Mixed messages send the wrong signals to our allies.
- Mixed messages send the wrong signals to the Iraqi citizens.
- The way to make sure that we succeed is to send consistent, sound messages to the Iraqi people that when we give our word, we will keep our word, that we stand with you, that we believe you want to be free.
3. PLAYDOWN THE DEATHS, ERRORS, WEAKNESSES, EVER SMALLER COALITION AND SPIN IT AS "STRENGTH".
Strong:
- The best way to defeat them is to never waver, to be strong, to use every asset at our disposal, is to constantly stay on the offensive and, at the same time, spread liberty.
- But if we remain strong and resolute, we will defeat this enemy.
- And that's why it's essential that we have strong alliances, and we do.
- And our alliance is strong.
- We're standing with you strong.
- Our coalition is strong. It will remain strong, so long as I'm the president.
- And our alliance is strong.
- By being steadfast and resolute and strong, by keeping our word, by supporting our troops, we can achieve the peace we all want.
4. PLAYDOWN THE FACT THAT WE ARE GOING BACKWARDS AND LOSING
- We're making progress.
- And we're making progress there.
- We're making progress.
- Yes, we're getting the job done.
"The Roots of Violence: wealth without work, pleasure without conscience, knowledge without character, commerce without morality, science without humanity, worship without sacrifice, politics...
"The Roots of Violence: wealth without work, pleasure without conscience, knowledge without character, commerce without morality, science without humanity, worship without sacrifice, politics...