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Apple introduces black and red U2 iPod

post #1 of 38
Thread Starter 
Well, the U2 and Photo edition iPods seem to have landed. Personally, I don't like the red and black one - but that's personal preference I guess. The Photo edition one's nice, though - and in 40gb and 60gb sizes... It's just a pity they don't have more info about it on the apple site - I'd like to see how it connects using this A/V cable - is this a dock-only thing, or does it plug straight into the dock connector?

Also - iTunes 4.7, with photo stuff built in. I suppose they couldn't use iPhoto here without porting it to the PC, but it seems to be dilution of the iTunes music-only approach...
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post #2 of 38
damn the ipod photo is nice!
post #3 of 38
U2 and Apple partnership fuses art, technology & commerce.

Apple today introduced the iPod U2 Special Edition as part of a partnership between the computer company, U2 and Universal Music Group (UMG) to create innovative new products together for the new digital music era. The new U2 iPod holds up to 5,000 songs and features a black enclosure with a red Click Wheel and custom engraving of U2 band member signatures.

"U2 and Apple have a special relationship where they can start to redefine the music business," said Jimmy Iovine, Chairman of UMG's Interscope Geffen A&M Records. "The iPod along with iTunes is the most complete thought that we've seen in music in a very long time."

"U2 is one of the greatest bands in the world and we are floored to be working with them," said Steve Jobs, Apple's CEO. "We just want to make some innovative products together, and we hope U2 fans will love having their very own special edition iPod."

The new U2 iPod is being introduced as the band prepares to release their new album "How to Dismantle an Atomic Bomb" in late November. In addition to the new U2 iPod, the results of the U2, Apple and UMG partnership include:

U2's single "Vertigo" from their upcoming album "How to Dismantle an Atomic Bomb" is available exclusively in the US through the iTunes Music Store;

Apple and U2 have created a television ad featuring U2 band members performing their new single "Vertigo." The ad is a cross between Apple's "Silhouette" ads and a music video; and

Apple has created the online music industry's first-of-its-kind "Digital Box Set." The first digital box set, "The Complete U2," will contain over 400 tracks including all of the band's albums and over 25 rare and unreleased tracks. U2 fans will be able to purchase and download The Complete U2 with just one click on the iTunes Music Store in the US and Europe beginning in late November for just $149 (US).

The U2 iPod features Apple's patent pending Click Wheel, up to 12 hours battery life and Shuffle Songs. All iPods work with Apple's iTunes. U2 iPod customers will receive a coupon for $50 off the purchase of "The Complete U2" available exclusively on the iTunes Music Store.

Pricing & Availability

The new 20GB iPod U2 Special Edition is expected to be available mid-November for a suggested retail price of $349 (US) through the Apple Store, Apple's retail stores and Apple Authorized Resellers. The U2 iPod includes earbud headphones, 1.2m 30-pin to FireWire cable, a 1.2m 30-pin to USB cable, and a CD with iTunes 4.7 for Mac and Windows computers. Optional accessories include the iPod Dock for $39 (US) and in-ear headphones for $39 (US).
post #4 of 38
Quote:
Originally posted by Mike Peel
I'd like to see how it connects using this A/V cable - is this a dock-only thing, or does it plug straight into the dock connector?.

here
post #5 of 38
I'm intrested in how the Photo Edition integrates the photo import via Belkin's MediaReader. One feature I'd like to see on the iPod PE a direct camera connection.

As for the U2 edition, I just hope that black is not where Apple's hardware is headed colorwise. Will this be a limited edition like the ones with the autographs engraved to the back from a while back?
post #6 of 38
Colour screen and improved battery life... impressive.

And familiar new games for the peecee crowd \

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post #7 of 38
Where is iphoto for windows? the iPod didnt take off on windows untill the software showed up. sorry adobe, ps alblum is a POS.
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post #8 of 38
Quote:
Originally posted by RolandG
As for the U2 edition, I just hope that black is not where Apple's hardware is headed colorwise. Will this be a limited edition like the ones with the autographs engraved to the back from a while back?

Point me to any other hardware in Apple's lineup that is black! This is a special edition, translation: limited edition, black and red iPod. White is synonomous with the iPod. Especially the white earbuds.
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post #9 of 38
It looks cool but only available in 20 GB and $50 more than a regular iPod it isn't a very attractive offer.

The $50 off "Complete U2" only serves to offset the extra $50 tacked on to the purchase price.

Is black plastic more expensive than white plastic?
post #10 of 38
Quote:
Apple has created the online music industry's first-of-its-kind "Digital Box Set." The first digital box set, "The Complete U2," will contain over 400 tracks including all of the band's albums and over 25 rare and unreleased tracks. U2 fans will be able to purchase and download The Complete U2 with just one click on the iTunes Music Store in the US and Europe beginning in late November for just $149 (US).

Now that's what i call kewl
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post #11 of 38
Quote:
Originally posted by radiospace

Is black plastic more expensive than white plastic?

no but Bono wants his cut for the name
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post #12 of 38
4 etched autographs, and it will be worth a fortune in 50 years.
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post #13 of 38
Quote:
Originally posted by Gavriel
Point me to any other hardware in Apple's lineup that is black! This is a special edition, translation: limited edition, black and red iPod. White is synonomous with the iPod. Especially the white earbuds.

Black might not be the color of choice for their current line up, but who says it will stay this way forever?

I have heard quite a few people (mostly business oriented PC) saying that they like the size of my 12"-iBook but they would not buy unless it was black.

Personally, I like the current white and aluminum scheme.

Oh, and "special edition" does not necessarily mean "limited edition": The iMac SE was definitely not a limited edition. Although I can see that Apple uses the U2 edition to test how well special interest bundles will sell.

I wonder how's next to get his special edition iPod.
post #14 of 38
Oh the irony...

When the iMac first came out in colours, the peecee crowd was dissing the use of colour.

Now they won't buy iBooks unless they come in different livery.

http://www.colorwarepc.com and other places will paint the shells if you want.

And the last black Apple HW (not counting mouse/kb) was the Pismo in 2000.
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post #15 of 38
Black and red is the color scheme of U2's new album artwork. I don't know why you'd read more into it than that.
post #16 of 38
It looks a bit odd, but the U2 fans who aren't offended by the implications will be pleased, I guess. I'd have to see it in person to know for sure. But it's nice, isn't it, to see Apple this busy this year, especially when some of us thought it'd be a bust. There's the new iMac G5, a broader Power Mac G5 line, AirPort Express and then the new iPod, the U2 version and that sweet photo model. A good way to end the year for Apple.
post #17 of 38
Quote:
Originally posted by RolandG
Black might not be the color of choice for their current line up, but who says it will stay this way forever?

Noone is. Infact Amorph pointed out earlier that Steve Jobs wanted the first G4 powerbooks to be black rather than painted gray titanium. So we might just se black hardware from Apple. But there are no indications of this in their current line-up. This SE iPod derives its colors from the look of the new U2-album. It is highly unlikely that it marks a shift in colourfocus within Apple

Quote:
Originally posted by RolandG
Oh, and "special edition" does not necessarily mean "limited edition": The iMac SE was definitely not a limited edition. Although I can see that Apple uses the U2 edition to test how well special interest bundles will sell.

No, but in this case I'm willing to bet it does. This could very well mean the beginning of several other special edition-iPods. But they will not look the same. I'm guessing they will then come in colors matching the album-art of the record they're promoting.

P. Diddy poineered this SE iPod thing with his custom-made diamond-encrusted HP-iPod not long ago. Although it didn't say it explicably, that thing had "PIMP" written all over it.
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post #18 of 38
Quote:
Originally posted by radiospace
It looks cool but only available in 20 GB and $50 more than a regular iPod it isn't a very attractive offer.

The $50 off "Complete U2" only serves to offset the extra $50 tacked on to the purchase price.

Is black plastic more expensive than white plastic?

Why are you complaining about the price? It's meant for U2 fans who are willing to shell out a bit more for the autographs on the back, the poster and the funky color scheme. OF COURSE it's more expensive!
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post #19 of 38
You kinda get the feeling that Apple aren't going to make the same mistakes with the iPod that they did with the Mac.

Apple iPod is one fire.

Not just padding out with hard drive sizes...

...but iPod Mini, iPod, iPod Photo and a U2 Special Edition.

Showing a discerning product line that carefully adds new features/products as deserved.

...and a breath taking 'lightning in the bottle' savy remarkably missing from from the Mac brand.

I can only assume....

At this rate of going, Apple have a good chance of reaching critical mass...and dominating this market as it reaches tens or even hundreds of millions of players sold each year.

Sony Walkman...will you meet your god?

...and will this mean a dramatic halo effect will kick in for the Mac market when or IF the iPod goes critical mass?

It's got to create remarkable mindshare for the Mac?

Like Apple says of Quicktime? 'Good advertising'. Most of the iPod and Quicktime users are Windows users in all likelihood.

How long before the cool street cred' of iPod sends a surge to iBook, Powerbook or iMac sales? Or even a G5 based eMac. IF Apple could imbue the eMac with cheap sex(!) appeal then...marketshare could uturn.

The iMac Special Edition is alive and well in the U2 iPod which looks drop dead gorgeous. Who said Apple would 'never' do black?

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post #20 of 38
Well, my Flash iPod prediction was wrong... but the U2 iPod is cool.

Reminds me of Swatch in it's heyday... I believe this is the first of many "special edition" iPod's.
post #21 of 38
Prince might want to sign an exclusive on one of these...


Not sure if you'd get a signature or symbol etched on the back.
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post #22 of 38
Quote:
Originally posted by Flounder
Why are you complaining about the price? It's meant for U2 fans who are willing to shell out a bit more for the autographs on the back, the poster and the funky color scheme. OF COURSE it's more expensive!

I'm a U2 fan but I'm not 12 years old. I'm not paying $50 for an "exclusive poster" when I could get a 40 Gig white iPod instead (which, incidentally, looks better).

I guess what you meant to say is that it's for U2 fans who aren't very good at math.
post #23 of 38
Quote:
Originally posted by radiospace
I'm a U2 fan but I'm not 12 years old. I'm not paying $50 for an "exclusive poster" when I could get a 40 Gig white iPod instead (which, incidentally, looks better).

I guess what you meant to say is that it's for U2 fans who aren't very good at math.

Well, the U2Pod comes with the dock--a $39 accessory for the 20GB iPod. So, the premium is $11 (if one planned on buying the dock, anyway).
post #24 of 38
Quote:
Originally posted by radiospace
I'm a U2 fan but I'm not 12 years old. I'm not paying $50 for an "exclusive poster" when I could get a 40 Gig white iPod instead (which, incidentally, looks better).

I guess what you meant to say is that it's for U2 fans who aren't very good at math.

It is also for people like me who truly dislike the color white. Of course, since I'm not a big U2 fan I really don't want the signatures on the back ( I also need far more the 20 Gigabytes for my music). I'd be willing to pay an extra $50 on a 40-60 Gigabyte iPod to get it in a decent color (i.e., non-white).
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post #25 of 38
Quote:
Originally posted by radiospace
I'm a U2 fan but I'm not 12 years old. I'm not paying $50 for an "exclusive poster" when I could get a 40 Gig white iPod instead (which, incidentally, looks better).

I guess what you meant to say is that it's for U2 fans who aren't very good at math.

Then clearly, the regular iPod is for you and that is what it's there for! You're missing my point. They aren't making this out of the goodness of their heart for U2 fans to sell at the same price. They're making it to squeeze more money out of people who really want it. That is how it is for any "special edition" product. You get something distinctive and different from the norm for a certain price premium. It makes zero sense for apple to sell it at the same price as the regular 20 gig.
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post #26 of 38
Quote:
Originally posted by Res
It is also for people like me who truly dislike the color white. Of course, since I'm not a big U2 fan I really don't want the signatures on the back ( I also need far more the 20 Gigabytes for my music). I'd be willing to pay an extra $50 on a 40-60 Gigabyte iPod to get it in a decent color (i.e., non-white).

These guys will paint it for about that. iBooks too.
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post #27 of 38
Quote:
Originally posted by radiospace
I'm a U2 fan but I'm not 12 years old. I'm not paying $50 for an "exclusive poster" when I could get a 40 Gig white iPod instead (which, incidentally, looks better).

I guess what you meant to say is that it's for U2 fans who aren't very good at math.

You're not a U2 fan(atic)! Only U2 fan(atics) wouldn't question dishing out $349 for a 20GB iPod ($49 for the poster and new album's color scheme). You merely like their music... blah!
what's cooler than *bonding* with another U2 fan(atic) when you see their black and red iPods?!
post #28 of 38
I don't like U2 at all, but I LOVE this iPod. Honestly, I don't think I've been this excited about an Apple product since the G4 iMacs came out all those years ago now. I don't know exactly why, but I think it looks amazing. I might have to get it just because it's so good looking...
post #29 of 38
Quote:
Originally posted by Flounder
Then clearly, the regular iPod is for you and that is what it's there for! You're missing my point.

Tell me about it .... You think buying an SE iPod is a waist of money, radiospace, try paying extra for the sports package on a car, except for $2000 all you get is cool looking floor matts, a *decorative spoiler and an molded mud flaps.
post #30 of 38
Quote:
Originally posted by the cool gut
Tell me about it .... You think buying an SE iPod is a waist of money, radiospace, try paying extra for the sports package on a car, except for $2000 all you get is cool looking floor matts, a *decorative spoiler and an molded mud flaps.

Shhh... you'll burst the bling bubble.
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post #31 of 38
Quote:
Originally posted by EmAn
I don't like U2 at all, but I LOVE this iPod. Honestly, I don't think I've been this excited about an Apple product since the G4 iMacs came out all those years ago now. I don't know exactly why, but I think it looks amazing. I might have to get it just because it's so good looking...

I'm the same way, U2 is okay, but this new iPod is just sex! I'm buying it just because it looks so damn good; that's worth a premium to me.
post #32 of 38
I'm just waiting for them to release the "Starland vocal band" edition. Now that one will ROCK!!!
post #33 of 38
Griffin thinks it'll sell...

post #34 of 38
Has anyone noticed that in all the pictures, the red click wheel looks suspiciously unlike part of the photo and more like a flat red circle that someone has painted over the picture of a black iPod?

Perhaps it was originally going to be all black and only changed it to red at the last minute after the publicity photos had been done, so someone had to photoshop on a red click wheel?

It look rather amateur-ish to me, especially the angled photo in the photo gallery - there's no perspective on the white click wheel text that appears to be have been added on along with the red click wheel itself.
post #35 of 38
Quote:
Originally posted by tompage
Has anyone noticed that in all the pictures, the red click wheel looks suspiciously unlike part of the photo and more like a flat red circle that someone has painted over the picture of a black iPod?

Perhaps it was originally going to be all black and only changed it to red at the last minute after the publicity photos had been done, so someone had to photoshop on a red click wheel?

It look rather amateur-ish to me, especially the angled photo in the photo gallery - there's no perspective on the white click wheel text that appears to be have been added on along with the red click wheel itself.

definitely not
post #36 of 38
Quote:
Originally posted by EmAn
I don't like U2 at all, but I LOVE this iPod. Honestly, I don't think I've been this excited about an Apple product since the G4 iMacs came out all those years ago now. I don't know exactly why, but I think it looks amazing. I might have to get it just because it's so good looking...

Not quite...

Today I went to get a new iPod and I finally saw the U2 iPod in person. I didn't like it at all, so I eneded up getting a normal 20GB iPod.
post #37 of 38
The U2 iPod looks better than the 4G regular iPod, in my opinion. I've owned a 4G 20 GB iPod and have seen and held the U2 iPod in person as well

The red clickwheel on the black body is much more sleek in appearence. I like it a lot and would want that if it were not for my silver mini.
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post #38 of 38
Quote:
Originally posted by Messiahtosh
The U2 iPod looks better than the 4G regular iPod, in my opinion. I've owned a 4G 20 GB iPod and have seen and held the U2 iPod in person as well

The red clickwheel on the black body is much more sleek in appearence. I like it a lot and would want that if it were not for my silver mini.

Sorry guys, i've never listened to U2 and probably won't any time soon. *cough*
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