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What advertising gimmick will Apple use to sell the G5?

post #1 of 48
Thread Starter 
It's unforunate that Apple was hung up at 500 MHz for so long. It allowed the public to be impressed by how much "faster" the Pentiums were getting. macG4 servers are not competitively priced. Heck, nothing from Apple is competitively priced. Oh, whatever, that's what I get for liking a premium computer.

Worst of all, in terms of advertising to the dumbass public, Apple has already used the Supercomputer gimmick. (The definition's probably been changed by now, anyway).

What line do you think Apple will follow in promoting the G5 when it comes to maturity in a year or a year and a haf?
post #2 of 48
[quote]Originally posted by cdhostage:
<strong>Topic: What advertising gimmick will Apple use to sell the G5? </strong><hr></blockquote>Calling it a G5.
post #3 of 48
[quote]Originally posted by BRussell:
<strong>Calling it a G5.</strong><hr></blockquote>

HAHAHA, I was going to say, "Gimmick, what gimmick is needed to sell the G5?"
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post #4 of 48
"Today the NASA computing power finally comes to your desk near you. Introducing the new PowerMac G5 from Apple"

Do you like it?
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post #5 of 48
I'm hoping they don't need one.
post #6 of 48
I just hope they release them soon. My sister wanted an iPod for Christmas until I informed her that it wouldn't work with our family Beige G3. She told my dad and he said we might just have to get a new computer...

*crosses fingers*
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post #7 of 48
APPLE HOT NEWS X/XX/2002


"APPLE RELEASES REVOLUTIONARY POWERMAC G5"

Cupertino, CA. Apple Computer INC., has released the long awaited successor to its professional PowerMac G4, the PowerMac G5.

The machine incorporates G5 processors at 1.2, 1.4, and 1.6 GHZ. It also sports DDR RAM and has an all new BUS.

But, most impressive is that the G5 will ship within 3 months of this press release. It will also offer a "ReallySuperDrive" that lets you burn DVD's, CD's, Cassette Tapes, Eight Tracks, VHS, BETA, LP's, 45's, MiniDiscs, Hi-8 video tapes, MiniDV tapes, and toast.

Other features include the "Windoze Buster". Your Mac automatically senses it is on a PC network and sends a special signal that immediately fries all non-mac motherboards, save one, which automatically connects to our web site and orders replacement machines shipped via FedEx. That's right, just connect by remote to your company's intranet and you won't even have to convince your tech department to go Mac...the machines wil just show up. :eek:

But wait, there's still more: Your Mac now also doubles as your girlfriend. That's right, using our revolutionary new technology "VaginaPort", which, well you get the point. And, of course, your Mac comes with our all-new free porn service, "iPornDisk". ("PenisPort" available only in CA) :o

You also get great additional features, like a 43" plasma monitor and a free Bose Wave Radio with every purchase. Your new Digital Hub Lifestyle" will center around your Mac. It will replace your TV, stereo, DVD player, VCR, oven and microwave, blender, toaster and salad-shooter. It also makes great drinks with no need for a tip. It comes with optional wheels and a new 300 horsepower V6, so you can also ride your Mac all over town. In fact, every time you need to use the bathroom you'll need to make sure you ask your Mac's permission. After all, we want to make sure you are always productive (this technology brought to you by Mircrosoft").

You Mac also can repair your houshold electronics (except itself), appliances and your roof.

So why wait, go Mac. At only 192% interest on your new Mac, starting at only $155,997 US, you can have it for only $987.65 per month for thirty years.

"Your Mac--it owns your bitch ass."

---I"M SOLD!

[ 11-22-2001: Message edited by: SDW2001 ]</p>
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post #8 of 48
Thread Starter 
[quote]Originally posted by SDW2001:
<strong>

"You Mac--it owns your bitch ass."

---I"M SOLD!</strong><hr></blockquote>

post #9 of 48
I fixed it.
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post #10 of 48
As long as the words "gigaflop" and "myth" aren't used on a regular basis, I don't care what the gimmick will be. I tend to agree that at this point, using the moniker "G5" will be all the gimmick Apple needs to sell a boat-load of them. <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
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post #11 of 48
[quote]Originally posted by cdhostage:
<strong>What line do you think Apple will follow in promoting the G5 when it comes to maturity in a year or a year and a haf?</strong><hr></blockquote>

Let's see: how about none? What makes anyone think Apple is actually going to be worth two damns promoting and hyping this when they've been so lackluster and absent on their other stuff?

Seems to me that if their goal is to increase their marketshare/presence, they can't run every ad they produce in Mac magazines. Talk about "preaching to the choir". WE already get it and know, Apple!



I know, I know: there's the occasional full-page (or even two-page spread) in Newsweek, Entertainment Weekly or Rolling Stone, but they don't seem to be saying much.

I'd much rather see a hard-hitting, can't-take-your-eyes-off-it television ad campaign dealing with OS X, the retail stores, the G5 (IF it even exists), AirPort, iBook, iTunes, iMovie, etc. rather than this half-hearted, lame-ass approach they currently take, which is to make a bad commercial to show once at Macworld and once during "Friends", never to be seen again, and then to run cryptic, "appeal only to Mac heads" ads in magazines that probably do very little to sway anyone.

Honestly, does anyone outside our community of current Mac users/fans know about the existence of these Apple retail stores?

No. And why should they? If you're a PC user (or a newbie, looking for your first computer), you probably don't go to maccentral.com 5 times a day, which is the only place Apple seems to be notifying, regarding the opening of their retail stores.

Would it kill them to make a 30-second spot touting the fact that these stores exist, and that more are on the way?

If their whole stated goal is to increase Apple's marketshare and visibility, they're doing a piss-poor, lame-ass job of it because I guarantee you...NOBODY in the real world knows the first thing about OS X, the new iBooks, any of the cool iApps, the G-whatever, etc.

So no...I think the G5 will come, surrounded by an initial burst of fanfare that only we will dig on and appreciate. Then, after 2 months when it finally starts shipping in quality, there still won't be a TV commercial about it OR a cool, enticing print campaign to go with it either.

Hate to sound so cynical and doubting, but after two years of the same kind of crap, what else should I expect or feel about it?
post #12 of 48
Here we go.

Introducing the PowerMac G5, all for the low low price of YOUR SOUL.......buhahahahahahahhahahahaha
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post #13 of 48
[Lots of spinning G5 stuff]

"Apple's new PowerMac. Now with the mighty G5."

[Fade to Apple logo]

"Intel who?"
post #14 of 48
Here's how Apple should start to aggressively market themselves and their products.

First of all, they should get rid of spinning computers and white virgin backgrounds. That's old hat. It's nice in a perfect world, but it's kind of blah for those who don't give a damn about Apple. You need to get people's attention.

The way to get people's attention is to be "In your face about Apple." Have some rock music from a contemporary rock band with the moniker, "How fast is the Apple PowerMac G5?" And have some really insane and trippy fast video -- whether its abstract or sped up video -- it doesn't matter. Come in with stats and the power points. "The new PowerMac G5 is twice as fast as the 2Ghz Pentium 4." Then you have to pump up where to get the product. I would suspect that direct marketing Ã* la Dell would work here. "Go to <a href="http://www.apple.com" target="_blank">www.apple.com</a> and get your hands on the planets fastest computer."

And there also has to be a strategy to debunk some misnomers about their product. They need show the common compatibility the files have with Mac. A good situational spot would emphasize this.

Joe: "Hey Bob, looking for a new computer?"

Bob: "Yeah. Check this out. I'm thinking one of these!"

Joe: "A PowerMac G5...Apple? I thought Apple was dead."

Bob: "Oh, no way, dude! This thing has a G5 processor. Even the low-end model is twice as fast as that 2GHz Pentium 4."

Joe: "Yeah, that's great...but it's a Mac...there's hardly any software to run on it, and the files and stuff aren't compatible with anything else."

Bob: "No, the Mac is quite compatible with everything else. And there are tons of software titles for the Mac...probably just as many as for your Windows machine over there!"

Joe: "Really?"

Bob: "Yeah, look? This running Quake III, and over here, Microsoft Office X for OS X. Now, tell me something! Doesn't Office on the Mac look better than it does on the PC?"

Joe: "Geez, yeah you're right.....Wow, look at how sharp those icons are."

Bob: "That's the Power of OS X. Apple's new operating system."

Joe: "So you think a Mac is better?"

Bob: "Without a doubt, dude!"

Voice Over: "The Apple PowerMac G5...the best damn computer on the planet!"

Whatever the case may be ...a different attempt to market their products is needed.
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post #15 of 48
I agree.. when the G5's come out Apple wont NEED a gimmick. They will just have commercials.. with a pic of the G5.
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post #16 of 48
"Apple's new powermac G5, this time it's scalable!"

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post #17 of 48
The G5:

It doesn't suck!

We promise!
post #18 of 48
Apple should hire Dave Hagan...he obviously gets it.

The current style of Apple's marketing/advertising only gives us current owners/users the warm fuzzies. The average PC or non-user doesn't get ANYTHING from them. They're simply preaching to the choir.

I like everything Dave said above.
post #19 of 48
Why thank you.

I think the marketing of a computer is every bit as important as the computer itself. We all know (we being the Mac heads) how good and how great these computers are (and can be)...so why not tout our computer's strengths and exploit everything that makes it better than the competition.

Frankly, the marketing coming out of Apple is to voyeuristic or too vacant and removed. You can make anything look good on camera (example Sarah Michelle Gellar ). The new Apple iPod commercial is good in that it's a "What is that?!?!" type of commercial. But what else is there to it? You can only leave someone in suspense for so long!

I think the pickle that Apple has been in with their marketing campaign is that they're trying to take a so-called high road. They're trying to not put out tv commercials that look like every other computer maker out there. Yeah, their logo is "think different." So that can only go so far -- nevermind the fact that that slogan is grammatically incorrect.

So Bottom line, I think that in order for Apple to succeed, they're going to have to show people the value in their computers.
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post #20 of 48
Yes, you're totally right.

There are WAY too many people walking around out there with entirely the wrong idea about Apple and Macs swimming through their heads.

Hey, they may NOT be for everyone, but how are they going to know if Apple doesn't do a better job or touting their stuff?

At the very least, the lame and inaccurate myths about the Mac could be tackled and halfway debunked.

Does Apple realize how many people out there AREN'T buying Macs because of the whole "well, my mom's boss' son's girlfriend said Macs don't have software..." or how many people only see the curvy, colored plastic of the iMacs and iBooks and automatically assume - wrongly - that they're somehow not "real" computers.

These are real and valid concerns/issues, and in almost three years, I've seen Apple do NOTHING to change or confront this stuff.

It's as if vague commercials with spinning products on a white background, that idiot Goldblum acting all spazzy and an awful set of recent ads with a brat on an airplane and a geek getting WAY too excited about his iPod is actually going any good or making any headway.

Hell, we, the Apple faithful and loyal supporters, think their marketing and ads are shit. What do you think the average PC user or complete novice/newbie must think?



Insane. I've had better ideas for Apple's marketing while clipping my fingernails than they've gotten in three years from Chiat/Day.

Something's gotta give, otherwise that whole "we're gonna increase our marketshare with OS X, these new stores and cool-ass hardware!" bullcrap is just a silly pipedream and a wasted goal to shoot for.
post #21 of 48
And, oh yeah:

WHY IN THE HELL is Apple not producing and selling Apple-branded items, via their website and (especially) their retail stores?

Do these chuckleheads not realize the goldmine in revenue and free advertising they're sitting on?!?

For crying out loud, Apple...make a goddamn keychain or coffee mugs and baseball hats with the blue Aqua Apple logo or the big blue "X" or whatever and sit back and collect the bucks and let people like us (who would gladly pay for a cool Apple T-shirt, jacket, thermos, calendar, mousepad, tie pin, etc.) be walking billboards for you.

See what I mean?

What is this stuff not being done? Who in the hell gets paid at Apple to NOT come up with stuff like this?



Simply amazing.

They'd better be glad they make a good product and that I love the Mac OS and hardware, because if this were any other company, I'd be so fed up and disgusted with their lack of initiative, that I would've stopped supporting them a long time ago.
post #22 of 48
[quote]Originally posted by pscates:
<strong>And, oh yeah:

WHY IN THE HELL is Apple not producing and selling Apple-branded items, via their website and (especially) their retail stores?</strong><hr></blockquote>
It is a tad remiss, especially because you can get this kind of merchandise from the store at Cupertino.
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post #23 of 48
"Bend over Intel, it's time to get raped"

G5
come get some motherf*ckers

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post #24 of 48
I like the part about "come get some" by TigerWoods99, and I'll accept anything so long as Jeff Goldblum doesn't say it. If that guy says one more word in an Apple commercial.....well.....there's gonna be trouble. That's all I'm saying.
post #25 of 48
[quote]Originally posted by pscates:
<strong>Honestly, does anyone outside our community of current Mac users/fans know about the existence of these Apple retail stores?</strong><hr></blockquote>

Actually...we're getting there.

I noticed an ad for iPod in my wife's Entertainment Weekly (I know) and that was kewl to see.

Also today at lunch my crazy Aunt brought up how she bought a "Network Walkman" and how it can hold a whole 2 hours (!) of music and *my Dad* told her that the iPod can hold 1000 songs.

This is the guy who calls my iBook a "toy." The best part is i have no idea where he heard about iPod.

The dude's 55 and he knows that iPod holds 1000 songs.

Rad.


--- edit ---

What I forgot to close with is:

If my dad can learn about iPod and remember its specs, it won't be long before other people start to catch on too.

We're getting there.

[ 11-23-2001: Message edited by: BerberCarpet ]</p>
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post #26 of 48
I always see Apple ads in TIME. The last one has about 3 iPod ads. One in the front one on the back page and I think one inside there somewhere.

[ 11-23-2001: Message edited by: TigerWoods99 ]</p>
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post #27 of 48
[quote]Originally posted by TigerWoods99:
<strong>I always see Apple ads TIME MAGAZINE. The last one has about 3 iPod ads. One in the front one on the back page and I think one insider there somwhere.</strong><hr></blockquote>
There have also been Apple ads in Premiere magazine for as long as I can remember. This month there's a two page ad with the PBG4 and iBook inside the front cover. "Too bad you only have one lap".
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post #28 of 48
[quote] I like everything Dave said above. <hr></blockquote>

Okay, who is the guy using pscates' old member name??
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post #29 of 48
Huh?

It's me, for real. And Dave is on the money.
post #30 of 48
Um, Dave's ideas are about as engaging as that annoying adolescent 'spokes-dude' fronting for Dell these days (nothin' personal, Dave). Is that really what you want from Apple?

And as for merchandising, I for one have always been kind of glad that Apple is so interested protecting its brand name. It gives the brand a little dignity in this "Harry Potter-Handsoap(tm)" and "N'Sync-Nightlite(tm)" world.

And okay, so your are the real pscates...what has you so angry since these boards went down?
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post #31 of 48
Read above. Not angry. Just frustrated with this particular issue/topic.

I'm actually a pretty chirpy guy. Good job, good computer, good friends, etc.

Where do you get "angry" from? THIS thread?

I think I'm in the majority at my displeasure with Apple's silence and TOO laid-back approach.

I think it's a far leap from what they're doing now to some lame, all-over-the-place tacky sort of marketing. You can be aggressive and visible and still be cool and classy about it.

I just wish they'd figure out a way, that's all.

BTW, do I KNOW you? I don't recall your name from before. Why so interested in if I'm the "real" pscates or why I'm angry?

Just curious...
post #32 of 48
[quote]Originally posted by Michael Grey:
<strong>Um, Dave's ideas are about as engaging as that annoying adolescent 'spokes-dude' fronting for Dell these days (nothin' personal, Dave). Is that really what you want from Apple?
</strong><hr></blockquote>No offense taken, but that is what seems to be working. Dell is the only other computer maker actually doing well in these tough times. Imagine if Apple tried! <img src="graemlins/hmmm.gif" border="0" alt="[Hmmm]" />
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post #33 of 48
Well, I agree that Apple may need to reconsider its message, but I hope they continue to do it with style.

And no pscates, I don't really know you (I was MG, then 'KeyLimePi,' but have gone back to just MG since the boards came up), but I've always been a big fan of your Illustrator artwork. Anyway, those posts above do seem a little angry...but I guess we'll go with "frustrated." Advertising may also be in the eye of the beholder, but like Dave said I guess it's all about what sells.
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post #34 of 48
Oh, okay...I remember you! Thanks! I was trying so hard to remember back to the old AI and Michael Gray just didn't ring any bells at all. I was wondering who you were.

I don't think advertising and good taste cancel each other out. I don't ever think Apple would embark on a campaign of local car dealer quality.

But just a tighter, more focused and higher-in-frequency effort might be called for.

It just seems odd that a company (and I've said this half a gazillion times over the past year or two) with such amazing products, both hardware AND software, seems to be so unconcerned with getting the word out.

I'd like to see Apple produce some commercials NOT geared toward us, the already "indoctrinated".

How many people who are not Mac users know about AirPort and how cool it could be, especially in a multi-Mac household?

And OS X? For this to be the biggest news and "next generation operating system", they sure don't seem to be moving fast to trumpet it to the masses.

I only get upset and frustrated because Apple states goals like "increasing marketshare" with these new stores.

But honestly, if people don't KNOW about these new stores...

All these grand openings lately...the only people standing in line and showing up for the big day are Mac users and fans.

Some guy with a Compaq isn't going to wake up at 4am to go stand in line. He probably won't even go there period if he doesn't even know one exists!

Don't get me wrong: I too like a classy, less-is-more, understated approach to marketing and advertising. And in Apple's case, the products could (and should) speak for themselves. But Apple HAS to do a little on THEIR end to ensure that the average Joe out there is indeed aware of what they have to offer.

Sitting outside the Glendale Apple store a few months ago, waiting on a buddy to finish a big transaction, SO many people walked by, glanced over and just kept on walking: young, old, male, female, couples, families, black, white, Asian, Latino, etc.

Honestly, I saw maybe two or three people look over, stop in their tracks and head over, just to see what it was. One of them didn't even finish and make it inside the store. It was as if they said "Macs? Nahhhh...what good are they to me?" and just kept on walking.

The other? They went in and seemed halfway impressed by the stuff (although, I'm sure before it was over the price tags deflated some of that newfound interest...).

I don't know. I'm not a marketing genius. And by all appearances, neither is Apple.



Regarding my other post about Apple-branded merchandise, Apple's stance here is almost unforgiveable. As Belle said, they're already doing this in Cupertino, at the headquarters store.

So does that mean only people from Cupertino are cool enough or worthy to get this stuff?

To me, this is a total no-brainer. If Apple is doing it at their company store, what possible reason could they have for not doing it at their very own retail stores? Do they not realize people would not love to show the world their allegiance and loyalty to their computing platform of choice?

And don't forget the extra revenue. Sure, it takes a bunch of T-shirts and coffee mugs to equal a dual processor G4 and a Cinema Display, but is that reason enough NOT to do it?

No.

Every little bit helps...and the free advertising and exposure probably couldn't be measured in dollars.

Look at it like this: all these loyal, borderline fanatical Apple fans/users who show up for these grand openings and who frequent these stores on a semi-regular basis. That's got to easily equal THOUSANDS of walking billboards throughout the country.

The four times I've been to Glendale, I would've been more than happy to drop $25-100 EACH TIME for a cool shirt, hat, mousepad, mug, etc. and I know I'm not the only one.

Hell, I could even imagine that on slow days, sales of stuff like this might make up for a computer not being sold. It would almost be a guaranteed cash cow!

And I just don't know why they don't do it.

And I'm not talking about that rainbow logo overpriced bullcrap at redlightrunner.com. I'm talking Jobs-era, current aquified iGoodies!



Apple needs to realize they have a following and a user base like no other computer/tech company. I don't think there's this huge clamor for people to buy Compaq baseball hats or Gateway or Microsoft T-shirts or keychains.

But Apple? It's a whole different ballgame. I don't have (nor do I want) any Sony, JVC, Aiwa, Iomega or Gibson clothing or trinkets, even though I own and love their stuff.

But if I could buy a cool Apple T-shirt or ballcap or keychain or whatever, man I'd wear it and use them every chance I got.

That white little logo decal on the back of my car just isn't enough anymore!

post #35 of 48
How about a movie tie-in? The Nokia deal on The Matrix sold millions of the 7100 series around the world, even though it was the most awful, buggy phone.

Apple should get Jonathan Ive to knock up a few concept machines, sticking a huge Apple logo on each, then place them in Matrix 2, and get Keanu to do a few TV ads.
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post #36 of 48
[quote]Originally posted by Belle:
<strong>How about a movie tie-in? The Nokia deal on The Matrix sold millions of the 7100 series around the world, even though it was the most awful, buggy phone.

Apple should get Jonathan Ive to knock up a few concept machines, sticking a huge Apple logo on each, then place them in Matrix 2, and get Keanu to do a few TV ads.</strong><hr></blockquote>

and I suppose the less said about 'Mission Impossible' the better eh! (Powerbook tie in)
<a href="http://www.cupertino.de/pages/filme/mov_11/mi.html" target="_blank"></a>

[ 11-24-2001: Message edited by: Mediaman ]</p>
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post #37 of 48
It could only help! That would be cool. I watched the first few episodes of "Dark Angel" last year (before I figured out I didn't really like it) and even though it's set in the future, the guy on there had a Cube and Cinema Display.



But that WOULD be cool to do a thing with Apple designing a cool, one-off futuristic "what if" Mac for a movie set in the future, especially with a prominent logo displayed.

Have it floating in mid-air or something, looking all sleek and completely cool.

Kind of a little "hey, we're gonna be here for a LONG time, pal...and we're STILL gonna be kicking everyone's ass in the industrial design department, too!" message to the public.

post #38 of 48
Actually, during the past six months or so, I'm seeing Macs EVERYWHERE on TV!

Sitcoms, dramas, infommercials, documentaries, E!, VH-1, MTV, etc.

That new show with Keifer Sutherland on Fox had a TON of them in it, logo displayed nicely and all. As did an episode I saw last week of "Absolutely Fabulous": Cube, Blue Dalmation iMac, Studio Displays, etc.

It's because they look so cool, I guess. If I worked as a set decorator or production designer and had to outfit a set with a computer(s) and it was up to me as to what kind, well...

Why wouldn't I?

Square beige box vs. shapely translucent statement?

Hmmm...
post #39 of 48
[quote]Originally posted by Mediaman:
<strong>and I suppose the less said about 'Mission Impossible' the better eh! (Powerbook tie in)</strong><hr></blockquote>
Heh, maybe so, but the film did reasonably well at the box office, the TV ads were all over the place, the PowerBook featured in all the trailers, and despite the rest of the movie, those sleek black computers looked great.
[quote]Actually, during the past six months or so, I'm seeing Macs EVERYWHERE on TV!<hr></blockquote>
I know! There's hardly a day goes by where I don't see a Mac somewhere. They're on so many TV shows.
[quote]It's because they look so cool, I guess. If I worked as a set decorator or production designer and had to outfit a set with a computer(s) and it was up to me as to what kind, well...<hr></blockquote>
This is the problem. They're on our screens because the designers like the way they look. Apple really ought to take a more proactive role in placing Macs in TV shows and movies. I rented the What Women Want DVD the other day (I know, I know, BIG mistake), and that was crammed with graphite displays and PowerBooks. Mind you, it is set at an advertising agency.

[ 11-24-2001: Message edited by: Belle ]</p>
Chicanery.
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Chicanery.
Reply
post #40 of 48
couple of things.

first, apple is going to get a break here with their upcoming G5. Intel's new chip is having issues scaling up to high Mhz's, it's not like the crappy P4 with the excess pipelines. Of course, it's actually a good chip, so maybe no more Photoshop tests.

However, Intel will likely be spending some big money making people realize that Mhz aren't everything, and undo all the previous work they've done to make everything think Mhz are everything.

second, apple really should be pushing the fact that OSX is a stable, Unix based OS. This isn't some gradeschool computer running a gradeschool OS. this is the real deal. at the same time, it's still easy to use. go figure. Apple finally has the best of both world's, they should promote that.

as for the G5, the chip isn't the issue. Apple made it big back when they were the cheapest destop publishing setup out there. they need to find something like that again and work as far as possible. it could be DVD authoring, it could be CD authoring, music creating etc.

also, people are finally getting a bit scared of the all the personal information/privacy invasion issues. promote the fact that you don't have to sign up for this passport crap, or fill out a billion registration forms and serial keys to use the MacOS.

also, work on the virus/security side of things. macs are way more secure that pc's. use it.

just a few ideas.

-alcimedes
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