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What advertising gimmick will Apple use to sell the G5? - Page 2

post #41 of 48
11/26/01 at 12:16am
My ad idea-

A guy walks into an office setting carrying a Tibook. Several people in a friendly, kidding way say things that point out he's the office's only Mac guy.

After he settles in we see shots of him just blowing the day doing things that people assume Macs can't do, especially involving PC users in the office. Off the top of my head, I see him writing a love letter to his girlfriend in Word, instant messaging with someone in the office who he can see, killing his next door neighbor in an online game (Diablo II or whatever), using the office printer for some stupid purpose-just anything people assume Macs have compatability issues with.

Then, at the end of the day, his blowhard boss comes up and tells him he's the only guy he trusts to get anything done because everyone else "Just goofs around with each other on their computers."

It's not perfect, but I think Apple needs an ad just devoted to dispelling the "Compatability Myth."

Jeff
What are you up to, Norm?

My ideal weight if I were 11 feet tall.
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What are you up to, Norm?

My ideal weight if I were 11 feet tall.
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post #42 of 48
11/26/01 at 1:35am
[quote]Originally posted by jeffyboy:
<strong>My ad idea-

A guy walks into an office setting carrying a Tibook. Several people in a friendly, kidding way say things that point out he's the office's only Mac guy.

After he settles in we see shots of him just blowing the day doing things that people assume Macs can't do, especially involving PC users in the office. Off the top of my head, I see him writing a love letter to his girlfriend in Word, instant messaging with someone in the office who he can see, killing his next door neighbor in an online game (Diablo II or whatever), using the office printer for some stupid purpose-just anything people assume Macs have compatability issues with.

Then, at the end of the day, his blowhard boss comes up and tells him he's the only guy he trusts to get anything done because everyone else "Just goofs around with each other on their computers."

It's not perfect, but I think Apple needs an ad just devoted to dispelling the "Compatability Myth."

Jeff</strong><hr></blockquote>


Very much and true heartedly agree. I for one, wish Apple would have ads that dispell the "Macs are for graphics" myth and show that the average Joe can use a Mac for everything that his PC neighbors can do.
All Your PCs Are Belong To Trash
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All Your PCs Are Belong To Trash
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post #43 of 48
11/26/01 at 5:57am
jeffyboy, I really like where you're going with that ad. I think Apple needs to start showing how practical its computers are in the real world. I think a nece simple tagline could be attached to a campaign like this:

Apple: Do more. Work less.

I like this slogan (or something like it) because it gives the impression that(1) the computer is easy to use, (2) it does a lot of the work for you, and (3) it gives you some leisure time; which can be spent listening to MP3s or whatever.
Robots are everywhere, and they eat old people's medicine for fuel.
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Robots are everywhere, and they eat old people's medicine for fuel.
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post #44 of 48
11/26/01 at 10:33am
[quote]Heh, maybe so, but the film did reasonably well at the box office, the TV ads were all over the place, the PowerBook featured in all the trailers, and despite the rest of the movie, those sleek black computers looked great.<hr></blockquote>

And due to production and product problems it was impossible to find a Powerbook when the movie came out. Gil Amelio's book covers this disaster quite well.
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post #45 of 48
11/26/01 at 10:51am
[quote]Originally posted by DoctorGonzo:
<strong>And due to production and product problems it was impossible to find a Powerbook when the movie came out. Gil Amelio's book covers this disaster quite well.</strong><hr></blockquote>
Yeah, and I could see it happening again. Isn't there a shortage of 550MHz and CDRW PowerBooks right now?

I still think a movie tie-in would do a lot of favors for a company that relies so much on the look of it's machines.

And I want to see the return of the old "What's on your PowerBook?" print ads! I loved those.
Chicanery.
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Chicanery.
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post #46 of 48
11/26/01 at 2:04pm
The TiBook commercial would be great!!!! Please, Apple, please!!!!
And of course mo' product placement on the screen and at the movies. But not the way I saw it some days ago in a tv-movie. a young guy worked on a pismo, but with a fake windows like OS. (Grrrrr.....!!!)
BTW Bring back the dogcow!!! Mouff!!! And Apple stores in Europe!!!
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post #47 of 48
11/26/01 at 3:45pm
Faster Than Two Lovers In The Janitor's Closet On Coffee Break,

PowerMac G5 <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
Living life in glorious 4G HD (with a 2GB data cap).
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Living life in glorious 4G HD (with a 2GB data cap).
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post #48 of 48
11/29/01 at 6:20pm
Some of you should cut Apple a little slack in the marketing department. Could they kick harder? Sure (I'm still waiting for the OS X blitz), but have you checked the competition? The XP commercials are just plain bad, and the the talking cow? Dell's stuff leaves a bit of an impression if only because the surfer dude's so annoying...

My point: For a company that's lagging in the hardware race and is just getting back into the OS game, there hasn't been that much to go for the throat about. You'll see more toasted bunnys and pentium snails when Apple can back it up with a somewhat straight face.
You can't get here from there.
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You can't get here from there.
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